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leecarpenterj

E-Commerce & Digital Marketing

Username: leecarpenterj

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Location: Brighton, United Kingdom

Member since: September 2012

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Portfolio

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Résumé

Experience

Head of E-Commerce

Apr 2011 - Jul 2012 (1 year)

NHS Supply Chain

NHS SUPPLY CHAIN / DHL, Nottingham o 2011-2012<br />Provider of healthcare products and supply chain services to the National Health Service, with single-point access to more than 600,000 products. Processes over 4 million orders annually for 120,000+ order points.<br /><br />Head of E-Commerce<br />As director for the organisation's online presence, led 4 direct and 18 indirect reports across ordering systems, social media, and digital marketing. Established the company's digital roadmap and e-commerce strateg

Head of E-Commerce

Jan 2011 - Apr 2012 (1 year)

Jane Norman

JANE NORMAN, London o 2011-2011<br />Leading fashion brand targeting Ladies from 18-25 with over 300 stores globally and online sales of £13 million ponds with more that 400 own brand products<br /><br />Head of E-Commerce (contract)<br />Delivered e-commerce and digital marketing strategy for the multi channel business. Set promotional plans, forecasts and budgets in order to grow revenue, customer acquisition and brand awareness through the multi channel estate. Ensured e-commerce platform was fit for purpose an

Head of E-Commerce

Mar 2010 - Jan 2011 (10 months)

Next Books

BRITISH BOOKSHOPS / WH SMITH, Brighton o 2010-2011<br />Seller of books, stationery, and related items with 51 stores and an e-commerce website; also runs the Next bookshops franchise. £20 million in turnover from online and bricks-and-mortar sales.<br /><br />Head of E-Commerce<br />Managed an online sales budget of £850,000 for 3 million products across the company website and store kiosks, as well as presence on Amazon, eBay, and Next. Led a team of 5 direct and 7 indirect reports. Identified and managed sup

Head of E-Commerce

Mar 2010 - Jan 2011 (10 months)

British Bookshops

BRITISH BOOKSHOPS / WH SMITH, Brighton o 2010-2011<br />Seller of books, stationery, and related items with 51 stores and an e-commerce website; also runs the Next bookshops franchise. £20 million in turnover from online and bricks-and-mortar sales.<br /><br />Head of E-Commerce<br />Managed an online sales budget of £850,000 for 3 million products across the company website and store kiosks, as well as presence on Amazon, eBay, and Next. Led a team of 5 direct and 7 indirect reports. Identified and managed sup

Head of E-Commerce

Dec 2009 - Mar 2010 (3 months)

Matches Fashion

MATCHES FASHION, London o 2009-2010<br />Luxury retailer selling premium branded products through 11 London boutiques and online, selling over 2000 products online seasonally generating in excess of £12 million online.<br /><br />Web Consultant (Contract)<br />Managed Matches fashion £12 million online business. Management of several teams, including, fulfilment, customer services and online marketing, exceeded financial forecasts, delivered excellence through continued support of business objectives and grew

Head of E-Commerce

Dec 2008 - Dec 2009 (1 year)

Irregular Choice

<br />IRREGULAR CHOICE, Brighton o 2008-2009<br />Footwear retailer known for creativity, imagination, and originality; £28 million in turnover from online and brick-and-mortar stores in the London, New York, Hong Kong, and other major markets.<br /><br />Head of E-Commerce<br />Built both the US and UK e-commerce websites from start to finish, as well as creating the company's social media presence and an eBay outlet. Contracted a web design firm to create a content management system with the functionality to supp

Head of Buying and E-Commerce

Jun 2005 - Dec 2009 (4 years)

Cloggs

CLOGGS, Birmingham o 2006-2008<br />International online footwear retailer offering 100 different brands of shoes across 2 different website including dedicated French language sites. Partnered with Dr Martens to be their white label web site.<br /><br />Head of Buying & E-Commerce<br />Managed online sales of £17 million and a £5 million buying budget, with a team of 15 including 7 direct reports. Developed online marketing campaigns and discount offers within a cohesive e-marketing strategy. Sourced new

Education

Business Studies

1995-1999

Certifications

Fellow

Institute Leadership Management

Institute of Leadership Management - Award proving excellence and dedication to improving and building teams as well as leading teams to succss.

Affiliate Professional

Chartered Institute Marketing

British Chartered Institute Marketing Membership

Change Management

DHL

3 Day management course in change management.

Advanced Search Engine Optimisation

The Institute Digital and Direct Marketing

Advanced SEO

Data Management

The Institute Direct and Digital Marketing

Complete data management including Legals, Data Protection.

Publications

Monday Morning Panic Stations

E-Consultancy

A Blog Post on How to identify 18 key checks when sales are down online.