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Member since May 12, 2012
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I am a self-motivated person and relish in challenging my own limits at every stage. My experience has given me a wider perspective to look at things from different peripherals and several parameters. Constant rumination has seen me discover strengths I never knew I had. My writing represents me wholly and I represent every girl who has grown up too fast. I am an avid blogger and blog on a myriad of topics ranging from politics and Carnatic Music to What Happened in Vegas. oA superlative command over the English language oAnalytical mind, sharp learner, a pedant (not) oContent and Copy writer for 'CreaZi' 2009, premier mass communication fest from Indira School of Communication oFashion-Editor for 'Offbeat' - college newsletter oCompulsive blogger oPoetess ([login to view URL]), short-story writer ([login to view URL]) oNoir fiction writer ([login to view URL]) oCertified student of the Akhil Bhartiya Gandharva Mahavidyalaya oCarnatic singer oStudent of Political Science (B.A Political Science, English and History) oCollector of classics - Pride and Prejudice, Wuthering Heights etc oRomance novel buff - from Penny Jordan to Jane Porter and Cecilia Ahern oBiggest fan of Francis Coppola's 'The Godfather' series adaptation
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Jun 2011 - Feb 2012 (8 months)

Responsibilities: o Handling a wide variety of projects o Work alongside the creative team o Responsible for producing the original copy of ideas with the objective of capturing the target audience's attention o Gaining a proper understanding and knowledge of the product, target audience and the various competitor activities in the market o Exploring the different ideas and concepts for both the visual and verbal elements used in the creative team o Preparing drafts for various initial options f

KG & PYP Visual Arts Facilitator

Feb 2011 - Jun 2011 (4 months)

Responsibilities: o Draw out Unit-integrated Art plan for students from Kindergarten to Primary Years Program o Follow procedural guidelines laid down by the IBO o Ensure that school premises and environs are well entrenched with Art displays from various classes

Executive Client Servicing and Asst. Copywriter

Feb 2010 - Feb 2011 (1 year)

Responsibilities: o Build and nurture strong personal relationships with clients o Process individual needs of the clients o Liaise between clients, account managers and appropriate personnel o Generate more business and brand development opportunities o Manage and update client files with complete information o Design and develop a successful business model with growth prospects o Perform other administrative duties as required to build business for clients Clients handled: o Edifice Builders

Freelance Copywriter

Sep 2009

Clients: o Barbeque Nation o Audi, Pune o Yin Yang o Careerversity o Avon (cosmetics) o D.Y. Patil College o Indira School of Communication o Baggit o Flags o Abs o Aditya Birla Memorial Hospital

Account Trainee

May 2009 - Jun 2009 (1 month)

SUMMER INTERNSHIP Responsibilities: o Tracking clients' advertisements and appearances in dailies and other print and wire publications o Disseminating press releases to various forms of media - print, broadcast, wire o Writing copy for certain clients' communication o Researching real-estate and infrastructural development in areas of clients' interests o Research and analysis of prevalent realty market trends and providing inputs based on the same Clients handled: o Gera D


Masters in Advertising, Journalism and Mass Communication (Spl: Copywriting, Client Servicing)

2008 - 2010 (2 years)

Bachelor of Arts (English, History, Politics)

2005 - 2008 (3 years)


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