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$80 USD / hour
Flag of UNITED ARAB EMIRATES
$80 USD / hour
It's currently 12:47 PM here
Joined June 16, 2018
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Samia M.

@sjmerc2

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$80 USD / hour
Flag of UNITED ARAB EMIRATES
$80 USD / hour
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Brand and Marketing Specialist

Hi! I am brand and category specialist, focused on: -Developing and implementing successful strategies, growth and marketing -Creative direction and acumen -Driving profits and maximizing targets -Sourcing of new strategic partners and negotiation. I have superior communication skills (verbal and written) and interpersonal skills to deliver high impact, and hands on experience with trend and market analysis and understanding customer behaviour. My speciality lies within retail, consumer products and beauty, where I regularly consult with emerging brands on growth strategies, and sit on the Advisory Board of few.

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Experience

Senior Partnerships Manager

Amazon
Nov 2022 - Present
Develop a detailed, analytical strategy for existing strategic sellers, helping them grow their business on Amazon. Develop long-term and high level department strategies and significantly influence the project and program development and delivery processes and standards at Amazon. Head the Seller Experience workstream to identify structural blockers, seller pain points and build scalable mechanisms for an improved Amazon-seller relationship.

Category Manager

Sephora, LVMH
May 2019 - Nov 2022 (3 years, 6 months)
Communicated regularly with brands and sourced new partnerships. Developed sales pipelines, created tailored marketing, outreach, and press related strategies. Lead data analysis, marketing activations, customer interaction, CRM and industry data to detect areas of opportunities, determine commercial insights and elevated understanding of customer behaviour, with the use of reporting tools. Negotiated with external partners to secure incremental investment into Sephora.

Assistant Category Manager

Sephora, LVMH
Jun 2018 - May 2019 (11 months, 2 days)
Managed a portfolio of 15 brands across the Middle East Developed communication 360 strategies for brands (paid media, organic social, e-commerce) Led all customer and industry data analysis and reporting to support recommendations for project pipelines across the Middle East

Education

Bachelors of Business Administration

Emory University - Goizueta Business School, United States 2013 - 2017
(4 years)

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