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$50 USD / hour
Flag of INDIA
mumbai, india
$50 USD / hour
It's currently 12:07 AM here
Joined September 4, 2016
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Soumyajit P.

@soumyajitpatnaik

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$50 USD / hour
Flag of INDIA
mumbai, india
$50 USD / hour
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Marketing Consultant in Product, brand, digital M

Global experience of >17 yrs in insurance and asset management domains covering wide spectrum of management functions in India and Japan. Expertise in creating road maps, enhancing profitability, product launches and developing versatile business plans. Develop sales and distribution strategy for scaling up both top line and bottom line. Provide leadership and direction towards market positioning and augmenting business groups’ competitive strategy. Proficiency in designing product vision and effective integration strategies. Drive professional groups enabling sturdy culture of performance management and business value with ability to present value propositions to key stakeholders. Draw on ingenious strategic initiatives towards augmented efficiency and cost reductions with excellent work ethics, business judgment, communication and interpersonal skills. Possess dexterity in budgetary savings, improving product matrix, streamlining processes and concept building.

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Experience

Chief Marketing Officer

TATA AIA LIFE INSURANCE CO., Mumbai
Sep 2014 - Jun 2016 (1 year, 9 months)
Accountability of leading brand marketing, sales enhancement, digital and social media marketing,business development, product development, strategic planning, corporate communication and PR, marketing analytics, micro marketing and channel marketing with aid of 5 department heads and >50 personnel.

Head – Sales Planning, Analytics & Channel Marketing, Product Development &Management, Mumbai

RELIANCE LIFE INSURANCE CO.
Jan 2008 - Sep 2014 (6 years, 8 months)
Accountability of varied functions viz. channel market planning, business intelligence unit, strategy, distribution development and restructuring, best practice replication NLI JV countries, performance management and customer engagement initiatives.

In-charge – Emerging Market Planning

NIPPON LIFE PLC. (Seconded), Tokyo
May 2013 - May 2014 (1 year)
Accountability of organization development, product proposition development and setting up of distribution channel.

Education

Doctorate

Faculty of Management Studies - University of Delhi , India 2006 - 2015
(9 years)

MBA

Faculty of Management Studies - University of Delhi , India 2003 - 2005
(2 years)

Qualifications

Innovation in Product Development

ERM, ALM and Long Term Care, Germany
2015
Innovation in Product Development

Creating Value Proposition and Building Super Brand by Prof Gregory Carpenter

Kellogg’s Business School, US
2015
Creating Value Proposition and Building Super Brand by Prof Gregory Carpenter

Module on Premiumization of Brand

TMTC, Pune
2016
Module on Premiumization of Brand

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