Michael S.

I have over 15 years of experience helping brands make informed business decisions. My clients have ranged from small businesses to major global brands like L’Oréal, Marriott, Colgate, Citibank, Deloitte and Walmart. Across all clients, my job has always been to feed data & insights into every decision, ensuring that a brand’s efforts are effective, efficient, measurable, and always improving. While my background has taught me a breadth of invaluable technical skills, my true passion lies in the art and the people side of market research. I love to transform a complex dataset into a clear narrative, to help a client address a challenge by designing a custom methodology, to unlock a deeper or unexpected human insight that helps inspire a creative idea. These are the things that make me tick, and throughout my career, it has been this passion to collaborate and my relentless pursuit of solutions that has set me apart from others in my field. My skillset includes the following: - Writing, programming, and analyzing surveys - Translating data into clear, impactful narratives - Building compelling presentations & reports from multiple data sources - Developing audience targeting strategies, profiles & segmentations - Mapping out consumer journeys & brand experiences - Identifying consumer & business trends & insights - Designing measurement plans to quantify marketing impact