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$45 USD / hour
Flag of AUSTRALIA
sydney, australia
$45 USD / hour
It's currently 3:26 AM here
Joined March 6, 2011
0 Recommendations

Sherief R.

@strazzaque

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$45 USD / hour
Flag of AUSTRALIA
sydney, australia
$45 USD / hour
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Resume, LinkedIn & Web copywriter. Ex eBay PayPal

Start-up & ecommerce pro helping founders save on low-tech stuff, like writing & marketing. UX WRITING, LINKEDIN, & RESUMES are my forte. Your work in my words: Clear, precise & informative. Head of Content Production at Samsung (2013-17) and Ecommerce Strategist at Bendon Lingerie (2012-13).

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Experience

Content Manager/Strategist

Bendon
May 2012 - Present
My latest role? When I'm not living the dream, working for a lingerie company, I'm kicking Google's Penguin with Happy Feet. Bendon's skilful product designers create sensual, intimate apparel for women and men. I capture and express each item's quality using phrases like "silken caress" and "je ne sais quoi", seducing customers into indulging themselves or others. (i.e. click "Buy Now, Buy Often") I do this for the following brands

Content Manager

Freelancer.com
Mar 2011 - Jan 2012 (10 months, 20 days)
I started 2012 by crawling my way to becoming a Content Strategist, and cram several writing functions into my title. My week begins with a summary of the minutes from our weekly meeting. I then rewrite a little more of our website content including: landing pages, FAQs, emails, articles, press releases and the Freelancer.com blog

Content Manager, Australia

PayPal, an eBay company
Feb 2008 - Feb 2011 (2 years, 11 months)
If you are an Australian PayPal user, you have encountered my work, whether it was an email or a page you visited before January 1 2010. I also improved customer service content by shrinking the number of FAQs from 1000 to just 300, and rewrote them all! This resulted in a jump in satisfaction from 8% to 27% in 3 years.

Education

M.Com

Australia 1998 - 2012
(14 years)

BA

University of New South Wales, Australia 1995 - 1998
(3 years)

Qualifications

Trade Practices Act

Thomson Reuters

AUSTRAC eLearning

PayPal

Global Anti-Money Laundering

PayPal

Publications

Freelancer.com PRs

Freelancer.com
I wrote Press Releases for Freelancer.com between March 10, 2011 and February 15, 2012. http://www.freelancer.com/info/press.php

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