Animated Educational Video - About Investment in Marketing

• Status: Pending
• Prize: £15
• Entries Received: 8

Contest Brief

Title: Understanding Your Investment: Explainer Video Brief

Objective:
The objective of this animated video is to educate potential clients on the process and benefits of investing in our services for their marketing campaigns. It will cover both the initial investment in our expertise, including social media management, content creation, and consulting, as well as the return on investment (ROI) through strategies like Facebook ads, Google ads, and improved sales systems.

Content Overview:
1. **Investing in Our Time:**
- Social media management
- Imagery content creation
- Video production
- Strategy/Consulting available in-person or online
(All contributing to achieving ROI on the marketing campaign)

2. **Measurable ROI Opportunities:**
- Facebook ad campaign
- Retarget Facebook ad campaign
- Google ads
- Maximizing sales journey with video content on the website, leading to increased inbound conversions

3. **Return on Investment Visual:**
- Graphical representation showing how the investment translates into services
- Months 1, 2 & 3: Total spend between £1000 - £3500
- Covering video production, editing, and strategy implementation

4. **Options for Months 4, 5 & 6:**
- Option 1: Ad spend up to £1000, Retainer £595 (Total - £2785 - £5285)
- Option 2: Ad spend up to £5k, Retainer £995 (Total - £3985 - £6485)
- Emphasize the potential ROI with paid advertising campaigns

Animation Sequence:
1. Showcase the initial investment in Months 1, 2 & 3 (£1000 - £3000). Animating how we will be creating video content, strategy planning and working more on the sales side to make sure it's optimised
2. Illustrate the launch of paid advertising campaigns in Months 4, 5 & 6.
3. Visualise the gradual reduction of the retainer cost compared to the increasing ROI from the paid campaigns.
4. Graphical representation of ROI growth over time as business opportunity.

Closing:
The video will conclude by emphasizing the value proposition of our services, highlighting the potential for significant ROI and business growth through strategic investments in marketing campaigns.

Delivery:
The animated video will be accompanied by a voice-over narration to guide viewers through the investment process and its benefits.

Length:
The video will aim for a duration of approximately 30 seconds to 1 minute to effectively convey the information while maintaining viewer engagement.

Design Style:
The animation will utilize dynamic visuals, infographics, and clear transitions to enhance understanding and engagement. The overall design will be professional, modern, and aligned with the branding of our services.

Voice-Over:
The voice-over will be clear, confident, and articulate, conveying the message with enthusiasm and professionalism.

Call to Action:
The video will include a clear call to action prompting viewers to contact us for further information or to initiate their marketing investment journey. - book a free call with founder Matt

Please find the brand colours attached and use the font BEBAS OR ARIAL BLACK

Recommended Skills

• Advertising
• Animation
• Facebook Marketing
• Social Media Marketing