Design a label for non alcoholic beverage (Mocktail)

  • Status: Closed
  • Prize: $226
  • Entries Received: 56
  • Winner: Gramy32

Contest Brief

About
Birds & Bees Wines and Spirits is an award-winning distillery located in Alberta, Canada established in 2005. Producing a range distilled premium spirits including vodka, whiskey, gin, rye, rum, spiced rum and non-alcoholic beverages. This is what OUR identity is, what we are known for – high-end, distinguished, proud, unique, estate quality.

Objectives
Birds & Bees Wines and Spirits is looking to come up with a new label design for its high end premium line of mocktails or non-alcoholic beverages. We need a label designed for a 355 ml aluminum can or glass, one label for each flavour. (see Details for flavours). Design must allow to change the flavours. This is our signature high-end non-alcoholic beverage. Therefore must reflect that premium/high-end brand.

Target Audience - 27-55 year old females
Individual personas:
1. Vanessa – 27 year-old female, single, digital communications manager – Fiery, uncompromising and breaks all the rules.
2. Heather – 53 year-old female, married, senior human resource manager – driven, creative, peer leader, still setting trends

Details
Objective is design a label for a non-alcoholic beverage. Label needs to be simple, not busy, easy to read, no design clutter, and must stand out amongst competitors…yet classy, refined, speaks of high quality.

Can or bottle styles. Design for a taller, thin can (See attached samples of competitors). Colours should reflect whats in drink flavours. Illustrations of ingredients encouraged.

Drink Flavours:
- Mojito (lime & mint)
- Manhattan (dark cherry)
- Gin & Tonic (lemon)
-Cosmopolitan (cranberry & orange)

Details to be included on label
Suggested front
- Brand name: Truth
- Flavour (see above)
- Premium Mocktail
- 0% Alcohol/100% Alberta
- Birds & Bees logo
- Distilled non-alcoholic beverage
- 335ml

Want to see multiple designs that can be applied across each of the flavours. i.e. Mojito, Manhattan, Gin & Tonic, Cosmopolitan. Come up with multiple concepts mocktail label design. Selected design wins.

Attachements
1. Birds & Bees logo
2. Seedlip bottle design
3. Mingle can design
4. Lyre's can design (example of illustration and simple design)

Recommended Skills

Employer Feedback

“Nguyen is very professional. Her designs are engaging, original. She hits the mark against objectives, details and audience. Will definitely use her again.”

Profile image ChainShane, Canada.

Public Clarification Board

  • eleganteye4u
    eleganteye4u
    • 1 year ago

    #112

    • 1 year ago
  • Noeguz
    Noeguz
    • 1 year ago

    The winner does not have any of the marketing characteristics that you indicated in your description, there were many better ones and more focused on your target, too bad!

    • 1 year ago
  • ARTworker00
    ARTworker00
    • 1 year ago

    Dear Contest Holder! If you could #extended this contest with just a day, I would love to participate. I was working on the beverage label designs, but could not submit my entries in time. Please reopen the contest, if possible, you won't regret it.

    • 1 year ago
  • BiLS IMAGING
    BiLS IMAGING
    • 1 year ago

    Hi CH please check my entry #336 #327 #326

    • 1 year ago
  • ARTworker00
    ARTworker00
    • 1 year ago

    Dear Contest Holder! Is there a way to #extended the contest with a day? I was working on it, but could not participate.

    • 1 year ago
  • Shubash1994
    Shubash1994
    • 1 year ago

    Kindly check #346

    • 1 year ago
  • biswasshuvankar2
    biswasshuvankar2
    • 1 year ago

    #341 check it if like it do all , Thanks ..

    • 1 year ago
  • Fasih3588
    Fasih3588
    • 1 year ago

    Dear contest holder
    I hope you like this design, #333, #335 , with various mockups. I put a lot of effort into this work, and I'm willing to put in even more if you want any changes. Please let me know if you need any changes.

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Please review my latest draft in entry #324 .

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Please review my latest draft in entry #323 .

    • 1 year ago
  • Gramy32
    Gramy32
    • 1 year ago

    Please review #321

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Please review #308 . & #320 .

    • 1 year ago
  • Noeguz
    Noeguz
    • 1 year ago

    Check 315

    • 1 year ago
  • Noeguz
    Noeguz
    • 1 year ago

    check 314

    • 1 year ago
  • Gramy32
    Gramy32
    • 1 year ago

    Please check #303

    • 1 year ago
  • satishandsurabhi
    satishandsurabhi
    • 1 year ago

    Please check my entry #312 & update us with your comments/feedback. Thanks.

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Review my entry #308 .

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Review my entry #293 .

    • 1 year ago
  • rafaislam
    rafaislam
    • 1 year ago

    #extended

    • 1 year ago
  • anjanadutt
    anjanadutt
    • 1 year ago

    please see #201 and #219 for revisions you requested of #116, and a totally new design #248. Thanks

    • 1 year ago
  • satriyo21am8
    satriyo21am8
    • 1 year ago

    #251 Original Design for You !!

    • 1 year ago
  • talhabalk
    talhabalk
    • 1 year ago

    Appreciate please #247

    • 1 year ago
  • Gramy32
    Gramy32
    • 1 year ago

    #plase check #229

    • 1 year ago
  • yafimridha
    yafimridha
    • 1 year ago

    please don't close the contest before the deadline
    I will work here !

    • 1 year ago
  • Gramy32
    Gramy32
    • 1 year ago

    #221 and #220

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Hello Contest Holder, Please review MY ENTRY #205 . and feel free to contact me about any changes.

    • 1 year ago
  • AlbinaNova
    AlbinaNova
    • 1 year ago

    Please check #78, #95

    • 1 year ago
  • mekhter
    mekhter
    • 1 year ago

    Birds & Bees logo not attached

    • 1 year ago
  • anjanadutt
    anjanadutt
    • 1 year ago

    Contestants Md Habibul I. Ayesha S. and Sultana S. how have you got identical designs??? amazing! now not only do so called 'designers' copy from the net, they copy from one another as well!! Including the watermark!! hahahahahahaha. Is there NO INTEGRITY at all here? its disgusting!

    • 1 year ago
  • Habibislambd
    Habibislambd
    • 1 year ago

    Hello,

    Check Entry #193 #194 #195 #196 #197
    According to your requirements, I have done design your 4 flavors label design for a can. I maintain the all requirements of your suggested front and based on attachments. I hope you will l ike it. I can provide unlimited revision if you need any, Thanks

    • 1 year ago
  • nirapode22
    nirapode22
    • 1 year ago

    Hello there,

    Check entry #78 #79 #80 #81 #82 #82

    According to your requirements. I have done label design your non alcoholic beverage (Mocktail) with 4 different flavors. I can provide unlimited revision if you need any.

    Thanks

    • 1 year ago
  • satishandsurabhi
    satishandsurabhi
    • 1 year ago

    Please check the design #115 and update your feedback. Thanks.

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Hello.

    Please check entry #86 .

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Hello.

    Please check entry #77 .

    • 1 year ago
  • universalprint22
    universalprint22
    • 1 year ago

    Hello.

    Check entry #59 #60 #61 #62 #63 and rate my work.

    • 1 year ago
  • Gramy32
    Gramy32
    • 1 year ago

    Check entry#54 and #64

    • 1 year ago
  • nirapode22
    nirapode22
    • 1 year ago

    Hello there,
    Check entry #55 #56 #57 #58
    I have done label design your non alcoholic beverage (Mocktail) with 4 different flavors. I can provide unlimited revision in you want.

    Thanks.

    • 1 year ago
  • Gramy32
    Gramy32
    • 1 year ago

    #54

    • 1 year ago
  • eZeroStudio
    eZeroStudio
    • 1 year ago

    Dear CH, please re-upload your logo. It's missing in the attachments.

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Please check #46 .

    • 1 year ago
  • hassanhammad123
    hassanhammad123
    • 1 year ago

    Hello,

    • 1 year ago
  • nirapode22
    nirapode22
    • 1 year ago

    Hello there,
    Check entry #47 and rate my work
    I have done label design your non alcoholic beverage (Mocktail) with 4 different flavors.

    I can provide unlimited revision in you want

    Thanks.

    • 1 year ago
  • Habibislambd
    Habibislambd
    • 1 year ago

    Hello,
    CHECK ENTRY #32 #33 #34 #35 #37 #38 #39 #40 #42 #43

    According to your requirements, I have done design your 4 flavors label design for a can. I maintain the all requirements of your suggested front and based on attachments. I hope you will l ike it. I can provide unlimited revision if you need any, Thanks

    • 1 year ago
  • designerbadhon5
    designerbadhon5
    • 1 year ago

    please check #18, #20

    • 1 year ago
  • GreenEmber
    GreenEmber
    • 1 year ago

    Hi, please upload your company logo png "Bird and Bees". I can't find a good quality copy online.

    • 1 year ago
  • noratikahgomes
    noratikahgomes
    • 1 year ago

    sorry but where is the bird and bee logo?

    • 1 year ago

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