Design and branding jobs

I'm looking for a creative artist who can transform my photo into a bright and vibrant 3D image with a cartoonish style for branding purposes. The image will match the style I provide and needs to look just like me. You can get a better look at the images I am looking for at Key Requirements: - Create a 3D image based on a photo of me (FULL BODY) - Ensure the image has a cartoonish style - Use bright and vibrant colors in the design Ideal Skills and Experience: - Proficiency in 3D modeling and rendering - Experience in creating cartoonish style imagery - Strong understanding of color theory, particularly in creating bright and vibrant color palettes - Prior experience in branding or character design would be a pl...

I'm ...logo are pink, gold, and white, with a CROWN icon BUSINESS NAME: Photo Booth Princess Key Requirements: - Modern Style: I'm aiming for a sleek, contemporary look that reflects the innovative and fun nature of the photo booth industry. - Strategic Color Palette: The logo should predominantly feature pink, gold, and white to align with the business' branding. - Versatile Usage: The logo will be mainly used on the website and social media platforms. It needs to be eye-catching, legible, and scalable for various digital formats. Ideal Freelancer: - Experience in designing modern, eye-catching logos. - Proficiency in working with strategic color schemes, particularly pink, gold, and white. - Strong understanding of digita...

I'm seeking an experienced designer to create a new logo for my business. The logo should be: - Modern, Professional, and Elegant: The design should exude a contemporary, professional feel, while still incorporating elements of elegance. - Neutral Colors: I'm specifically looking for a palette that includes Grey, Black or other Neutral Colors. Nothing bold or bright. - Logo should include the company name Florida Branding Co. along with an outline of the state of Florida with Florida either spelled out or using abbreviation FL. Use the word Florida or FL as part of the outline if needed to see what it looks like. - Also, what it would look like using a Florida palm tree as part of either the F or the L. It doesn't have to have that, but I would like ...

...Requirements: - The goal is to create a design that is both visually appealing and conveys a sense of professionalism and credibility. - The brochure should be in line with the current branding of my business, so a good understanding of corporate design principles is essential. - You will need to have a strong portfolio of previous print design work, particularly in the area of corporate brochures. - As this is a print design project, knowledge of print production and possible limitations is a plus. We have the brand logo and colour scheme already done. The ideal candidate will have: - A strong background in graphic design, with a focus on print design and corporate identity. - The ability to interpr...

... sales strategy, branding, and marketing. Key Requirements: - Proven experience with market research, sales strategy development, and brand and marketing planning in the retail sector. - Comprehensive understanding of the young adult (18-35) demographic and how to effectively target and engage with this group. Your responsibilities will include: - Conducting thorough market research to guide our business strategy. - Developing a targeted sales strategy to appeal to the young adult demographic. - Crafting a branding and marketing plan that resonates with this demographic. - Implementing and monitoring the success of these strategies, making adjustments as necessary. Skills and experience: - Successful track record ...

I'm in need of a skilled illustrator who can convert a picture into a classic cartoon image. This cartoon will be used for business branding purposes, so it's important that the style is consistent with classic cartoons. Key requirements: - Create a classic cartoon image based on a provided picture - Ensure the cartoon is in color - The final image should be suitable for business branding

...talented graphic designers to create a logo for my brand that encapsulates our core brand values and resonates powerfully with an adult demographic. The prime purpose of the logo includes: - Brand Identification: It should distinctively represent our brand. - Establishing Credibility: The logo needs to inspire trust. Emotions to be evoked: - Power: The design should exude a sense of authority and influence. - Creativity: It should also reflect ingenuity and innovation, standing out from the crowd. Ideal Skills: - Graphic Design: Proven expertise in creating compelling and influential logos. - Understanding of Branding: experience in crafting logos that effectively communicate the brand's essence and identity. - Audience Un...

...outdated and the PHP version needs to upgraded too. Key Requirements: - Modernize the User Interface: I want the design to look fresh, modern, and appealing to visitors. We will provide the HTML design for all the pages. - Improve User Experience - Incorporate New Branding Elements - Upgrade the CI/ PHP version to the latest version - The site has a sub login area where the profiles of users are listed. - The users submit their listing info from the front end which creates the profiles. - There is a search function to filter profiles - Ensure the contact forms and all the functions of the site are functional Skills and Experience: - Proficient in PHP - Strong background in web development - Skilled in UI/UX design - Experie...

I'm looking for a talented designer to create a minimalist business card. I'll provide my name and title for the card, and ask that you incorporate our company logo and color scheme. Key Requirements: - Design a minimalist business card with a professional touch - Include my name and title - Incorporate our company logo - Use our company colors Ideal Skills: - Graphic design - Branding - Proficiency with design software

I'm in need of a talented and experienced designer who can complete my brand, i dont want new logos, i want the elements of the brsnd as it follows: Graphics of the brand: Im uploading different food products. What i need is the image to be outlined or traced in Illustrator. I only want the linework, no coloring or filling. At least upload one and if i like it the proyect is yours. Ideal freelancers for this project will have substantial experience with brand identity development, creative design, and love for food branding. They should have strong communication skills to understand and execute the vision I have for my logo. Samples of previous work in food-related brand design will be highly regarded.

...including photo editing, logo design, video editing, social media graphics, motion graphics, and product packaging. Primary Purpose: The primary focus of this project is branding. You need to be able to create visuals that will help build and establish my brand identity. Communication: I prefer to communicate my design ideas and provide feedback through written descriptions. Ideal Skills and Experience: - Proven experience in photo editing, logo design, video editing, social media graphics, motion graphics, and product packaging. - Strong portfolio showcasing successful branding projects. - Excellent communication skills and ability to translate written descriptions into high-quality designs. - Experience w...

I'm in need of a robust AI system to create professional headshots, ideally suited for business profiles. - The essential function is generating high-quality JPEG images suitable for a diverse range of business profiles. - Another vital feature is the ability to customize the backgrounds extensively. The A...for a diverse range of business profiles. - Another vital feature is the ability to customize the backgrounds extensively. The AI system should offer multiple selectable backgrounds to cater to a wide variety of preferences. - Ideal developer skills would include prior experience with AI image-based projects and understanding advanced graphic designs. This project presents a great opportunity for anyone who excels in AI imaging and aims to help businesses create uni...

...designer to produce an engaging, fun, and playful logo and theme for our special project, which is a Top Performers Club. This would extend to creating documents, cards, etc that carry the same branding. - Style: The desired style is vacation-like, which should draw parallels with relaxation and enjoyment. Your creativity in bringing this concept to life is paramount. - Color: We are aiming to attract attention with bright and colorful shades that promote positivity and energy. The ideal candidate should have previous experience in playful designs and branding, proficient in various design software and excellent creativity skills. Understand the importance of cohesion in branding and able to produ...

I'm in search of a skilled graphic artist who can help me develop a collection of political graphics for a campaign. Timelines are quick and swift. A pdf has been developed of needed graphics, in the order they are needed within 48 hours. Source files should be included with each graphic. Once the base graphic is done, all other graphics will be similar. If timelines are missed, the project will be cancelled. Meetings are during United States business hours, in the morning -- Central Standard Time zone. Please be inspired by --- these graphics should simple, per this website. Fonts are very important. I have concepts to share. PREPARING - Will have a meeting to share the details of this project BEFORE any work begins. PROJECT - $50 - $75 We will not respond to offers

...hues to align with the event's branding. Key aspects of the project include: - **Style**: The ideal logo should have a vintage look, incorporating intricate details and a classic aesthetic. - **Elements**: The design must incorporate Texas iconography, such as the Texas flag, state outline, or other culturally relevant symbols. This should be the central theme of the logo. - **Restrictions**: Please note that the inclusion of a dog silhouette is not required for this project, as the primary focus is on the Texas theme. I'm seeking a creative professional with experience in vintage logo design and a strong understanding of visual branding. The ability to blend historical elements with a modern twist will be highly valued. If you have...

I need a seasoned graphic designer with strong PowerPoint skills to recreate four vi...graphics have three main requirements: 1. They must faithfully reflect the original visuals. 2. They should adhere to our corporate branding guidelines in terms of colors and aesthetics. 3. Each should be in a separate, edible PowerPoint slide in one file. This project is mainly about presenting information and our visuals are composed of simple geometric shapes. After each visual is recreated, I also need a brief explanation in the PPT comment section detailing how you approached the recreation process. Your skills should ideally cover graphic design, visual information presentations, PPT file creation and a keen eye for detail. Experience with corporate brandi...

...retail space design to create a vibrant and engaging design for my print shop's large window. The main objective of the design should be to emphasize our brand identity in a colorful and eye-catching way. Ideal Skills and Experience: - Expertise in window graphic design - Good understanding of brand promotion through design - Ability to create dynamic and colorful designs - Experience working with large window mediums - Retail design background preferred. While the design must be vivid, it should not be too overwhelming and should align well with our existing branding. Your design should attract attention and communicate our brand identity very clearly. Be prepared to discu...

I need a standout logo ...my fitness brand, JessFit. Here are my requirements: Color Scheme: • Bold and contrasting colors that will make the brand noticeable and memorable. Design Elements: • The logo must incorporate fitness equipment symbols, specifically kettlebells. This will further establish our brand's connection to fitness. Ideal Skills: • Graphic Design • Logo Design • Color Theory • Branding Experience: • Previous experience in designing logos for fitness brands would be ideal. • A clear understanding of how to incorporate brand elements into logo designs. • Ability to work within a specified color scheme. • Experience and understanding of fitness equipment representatio...

...name suggests. The style I'm looking for is calligraphic, something that's both modern and elegant, really capturing the essence of high-quality gold. Key considerations: - The logo text is provided in the text file in Arabic. - The design should be versatile, suitable for online platforms, print materials like business cards and brochures, and for merchandise including apparel and mugs. - The choice of font and calligraphic style will be crucial to make the logo stand out and convey the luxury and sophistication associated with gold. - The design should be simple enough to be recognizable at a glance, yet distinctive enough to set it apart from other companies in the same industry. Ideal skills and expe...

I am on the lo...example shows ** This logo should ideally convey the core values of professionalism and trustworthiness we stand for. I have not decided on specific colors yet and I am open to creative suggestions from the designer to come up with the perfect color scheme that enhances the brand identity. Ideally we wanted elegant emerald green or elegant royal blue or Gold The ideal designer for this project: - Should have a portfolio demonstrating a knack for creative logo designs - Must be proficient in major graphic design software - Has a detailed understanding of color psychology in branding - Understands the delicateness and impact of typeface selection In your proposal, kindly share your previous relevant work and any initial ide...

...graphic design elements across various mediums. Requirements: - Logo: Design a modern and minimalistic logo for NEXPRO Ingenieria that will be the cornerstone of our branding. - Business Card: Create a professional and visually appealing business card that reflects the company's style and ethos. - Corporate Stationery: Develop a set of corporate stationery that's consistent with the logo and the overall brand image. - Social Media Graphics: Craft engaging and eye-catching graphics for our social media platforms to enhance our online presence. - Presentation Graphics: Design graphics that can be used in presentations, ensuring they are in line with our brand's aesthetic. I seek a designer with experience ...

I require a clean and professional logo for my project management consulting business, Let’s Sort This Out, LLC. There isn't any specific imagery I am tried to, perhaps incorporate a pen, clipboard or excel style doc - I am 100% open to creative suggestions! Ideal designers will be experienced in corporate branding and able to present a portfolio of similar work.

I'm launching my own fishing brand and I'm seeking a talented designer to create a comprehensive brand identity for my products. This includes designing a captivating logo, labels, packaging designs, and stickers featuring the brand logo and business information. I envision having various logo types to complement different product lines, including a simplified version for smaller branding opportunities. Requirements: Logo design reflecting the essence and values of the brand Labels and packaging designs that resonate with the target audience Stickers with the brand logo for promotional purposes Brand identity guidelines for consistent use across all products Deliverables: High-resolution logo files in various formats (JPEG, PNG...

We are a manufacturing company in need of skilled freelancers to quickly create a total of 480 product renderings from provided CAD drawings. Products include columns, decorative brackets, pergolas, railing systems, cornices/mouldings, etc. Scope of Work: 1. Create product renderings from provided CAD drawings. ...drawings. Requirements: • Proven experience in object rendering. • Ability to deliver high-quality work under tight deadlines. • Excellent attention to detail. Timeframe: We are looking to have this project completed as soon as possible. Please mention your estimated completion time in your proposal. Application: Please include examples of previous similar work and your proposed timeline for completion. Bids without examples and a clear timeli...

I'm in need of a modern, stylish and tech-savvy logo and branding package. The primary color should be blue. I'm looking for a talented designer who can create a logo that speaks to our brand. Key details: - Color: Blue - Style: Modern, Stylish and Tech-savvy - Timeframe: ASAP Brand name : KPI Marketing Ideal Skills: - Strong understanding of contemporary design principles - Proficiency in logo and brand design - Ability to work quickly and efficiently - Excellent communication skills

I'm seeking a digital marketing expert to spearhead a social media marketing ...professionals aged 25-40. Key responsibilities will include: - Developing a comprehensive social media strategy tailored to the target demographic - Creating engaging and on-brand content for various social media platforms - Executing the strategy with a focus on increasing brand visibility and recognition - Monitoring and reporting on the performance of the campaign, making adjustments as needed The ideal candidate should have proven experience in social media marketing and a strong understanding of how to effectively reach and engage professionals in the 25-40 age group. Experience in branding and an understanding of metrics and analytics in rel...

Graphic designers create visual communications such as adverts, branding, publicity materials and magazine layouts. Graphic designers (who may also be known as graphic artists) utilise graphic design skills to create media products such as magazines, labels, advertising and signage.

I am seeking a talented graphic designer to create an engaging logo for my existing business. The ideal candidate would have a demonstrable track record in creating business logos and a knack for capturing a brand's essence visually. I have a logo I just need the name to be incorporated into the logo. Important to include transparent version. Name; MedSapient ( please write as written here uppercase M and uppercase S) See logo attached

I am in need of a logo for my firm, DWH North West LTD. We specialize in doors and windows and I am looking to incorporate specific elements into the logo design. - Preferred Color: The dominant color should be blue. - Logo Style: A minimalist approach is desired. This style should reflect in the simplicity and clarity of our branding efforts. Ideally, you'd have experience in graphic designing, particularly with creating logos. It would be great if you have a portfolio of professional and minimalist designs that we can review. Understanding of color psychology would also be a key asset for this job. We're looking for a design that can really help our firm stand out and echo our commitment to quality and service.

...for an experienced Google Ads freelancer to help establish and oversee a lead generation campaign for Oure Academy, a data analytics training institute situated in Noida. TARGET AUDIENCE: Professionals seeking to enhance their skills - This campaign is specifically designed to appeal to individuals who are eager to advance their data analytics abilities. CAMPAIGN OBJECTIVE: Generate leads for course sign-ups - The primary aim of this project is to increase our student base by collecting potential students' information who are interested in our data analytics courses. YOUR ROLE: As the selected freelancer, your tasks would include: - Setting up Google Ads account and campaigns from scratch, tailored to the specific target audience and objectives. - Conducting...

I'm looking for a skilled web designer to create a professional and user-friendly website for my chemical company. Key Deliverables: - Design a visually appealing and responsive website - Provide a platform that showcases all our products and services - Ensure the website is user-friendly and easy to navigate for chemical industry professionals - Incorporate sections that provide detailed information about the company's history and values Ideal Candidate: - Prior experience in designing E-commerce websites - Understanding of UI/UX principles for different target audiences - Ability to create a visually appealing design that aligns with the company's branding - Strong communication skills to understand and impl...

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...calculator with advanced calculations and customization options. It should also integrate with our product database to ensure accurate pricing based on the user's selections. - Checkout Page: A smooth and user-friendly checkout page is crucial in our website. The freelancer needs to ensure that the checkout process is engaging and seamless for our customers. Design Preferences: The website needs to have a clean and minimalist design. Please ensure that the design is aesthetically pleasing, easy to navigate and compliments our branding. Content Management: Once the website is launched, I plan to manage the content myself with occasional updates. So, it is important that the website is built in a way that allows for sim...

I am in search of a seasoned web designer to create a series of corporate websites for my compa...corporate websites, estimated between two to five in total. - The primary objective of these websites is to showcase our range of services and products to potential clients. Responsibilities: - Develop visually appealing and user-friendly corporate websites. - Ensure the websites are optimized for performance and are responsive across devices. - Incorporate our company's branding and design aesthetics into the websites. Ideal Skills and Experience: - Proven experience in designing corporate websites. - Understanding of UX/UI design principles. - Proficiency in working with web design tools and technologies. - Strong c...

...enhance natural beauty through our exceptional artistry and personalised services. We are looking for a talented Brand Identity Designer to help establish and communicate our brand’s luxurious and authentic aesthetic across all platforms. Job Description: We are seeking a highly creative and experienced Brand Identity Designer to develop a cohesive and visually stunning brand identity for our startup. This role involves creating a unique and consistent brand image that aligns with our vision and appeals to our target audience. You will work closely with our team to design a logo, select brand colors, create a slogan, develop social media posts, and compile comprehensive brand guidelines. Key Responsibilities: Logo ...

I require a skilled designer to create a text-based logo for my fashion brand. My brand has been established and I need this logo to be symbolic of the creativity and style that my business represents. - Ideal Skills: Graphic design, Branding, Typography - Experience: Previous experience with fashion brands would be ideal, along with a solid portfolio showcasing your ability to design creative and unique text-based logos. I'm excited to see the creative representations of my brand come to life through your designs.

I'm in need of a modern logo for my property managemen...for my property management company. I'm open to colour suggestions, but I particularly like the idea of including coral in the design. Key Requirements: - Modern Style: I'm looking for a sleek, contemporary design that reflects the professional nature of my business. - Key Element: The logo must incorporate a key, symbolizing security and trust which are essential aspects of property management. Ideal Skills and Experience: - Strong portfolio of modern logo designs - Experience in creating corporate branding - Understanding of colour psychology and its impact on branding - Ability to effectively incorporate a specific element, in this case, a key, into the design...

I'm looking for a skilled graphic designer with experience in social media content creation, specifically for Instagram. You...craft a visually compelling promotional post to be shared on this platform. Key Project Details: - The post should carry a promotional theme. - It should align with current top-performing Instagram post trends. - Experience with branding and understanding of cohesive visual aesthetics is an added advantage. Skills And Expertise: - Proven experience in graphic design and Instagram content creation. - Strong visual storytelling capabilities. - Proficiency in design software. - Creative thinker with a keen eye for detail. The goal is to drive engagement and promote our offerings effectively. Only those with...

...am looking for a skilled and experienced website designer and developer to create a company portfolio website. The main feature of this website would be a contact form. Key features to be included in the website: - Contact form: This is essential for potential clients or partners to reach out to us easily. The form should be easy to use and clearly visible on the site. It's worth noting that I have a company logo but no specific color scheme or branding guidelines. As such, I'm open to your creative suggestions. Ideal skills for this job include: - Proficiency in website design and development - Experience in creating portfolio websites - Strong communication skills to understand and deliver on the unique needs of a busines...

I'm looking for a ...a logo for my farming business, Emcosh Grazing. I'm open to all styles of design, minimalism, vintage, modern –the choice is yours. The design should be creative and professional, capable of effectively representing my company's agricultural focus. The color scheme wasn't specified, so feel free to use your own judgement. Ideal Skills: - Graphic design - Logo design - Creative thinking - Understanding of branding Experience Needed: - Previous experience in logo design - Portfolios with relevant work samples - Familiarity with farming/agriculture is a plus. Please include relevant samples of your work in your proposal. This will make it easier for me to assess your suitability for this project...

I got a simple taskm lokoing for somebody who can intergrate a sunny grape leaf into the letters of my logo. it must be perfect in detail so...into the letters of my logo. it must be perfect in detail so i can use it for a car sticker with the size of 125-30 cm I'm looking for a talented designer who can help me fine-tune my logo. I want to make changes to the color and font of my current design. Key Requirements: - Adjust color: I want the logo to have a bold and vibrant color scheme. - Modify font: The desired font style for the logo should be modern and clean. Ideal Skills: - Proficient in logo design and branding. - Experience in using bold and vibrant color schemes. - Strong understanding of modern and clean fon...

...of a skilled photoshop artist who can help revamp my current logo and create additional ones. Here are the details: - Existing Logo: I have a logo I'd like to be redone. The color scheme I'd prefer is Black & Gold. - New Logos: I require 3 new logos that maintain the same structure as the initial one. They must embody different brand names and taglines. Tasks: 1. Adjust Existing Logo: Firstly, I need my existing logo (Company name: XYZ) colour scheme to be changed to Black & Gold. 2. Rebranding: Furthermore, I'd like to create 3 more variations of this with different brand names and taglines. The structure of the logo should remain the same. Ideal Skills: - Proficiency in Adobe Photoshop - Experience in business branding - Atten...

...creating engaging branding materials and brochures. These designs are intended to serve a dual purpose - marketing and providing essential information to the potential clients and consumers. Key requirements: - Creation of a suite of branding materials that truly speaks to business professionals. The designs should be sleek, professional, and consistent across all platforms. - Design of an informative brochure. This document will serve as a core marketing tool, presenting the company's products and services in an attractive and engaging way. It should also effectively communicate the necessary information about our offerings. Ideal skills and experience: - Proven experience in designing branding materia...

... I have a few ideas, however i am not a graphic designer Key Requirements: - Abstract Style: The logo should be minimal, yet abstract in design. - Web Optimized: It needs to look great online, as it will be primarily used on my website. - Simple Yet Striking: The aim is to have a logo that's simple, yet visually striking and memorable. Ideal Skills and Experience: - Proven experience in creating abstract, yet minimalist logos - Proficiency in designing logos specifically for web usage - A strong portfolio showcasing your work, particularly in the abstract style - Excellent understanding of branding and the ability to create a unique, memorable design. If you think you can deliver a logo that meets these criteria, please get in touch v...

...create a modern and minimalist text-based logo. The logo should be designed in black and white color scheme. LOGO NAME: Dayasha Key Points: - Text-Based: The core of this project is the text element of the logo. The design should be creative and engaging, but primarily focused on the text. - Style: The desired style for this logo is modern and minimalist. Please ensure that the design reflects these characteristics. - Color Scheme: The primary colors for the logo should be black and white. The design should be able to stand out and be recognizable even without the use of colors. Ideal Skills & Experience: - Strong background in graphic design and logo creation - Proficiency in creating modern and...

I'm in need of a talented logo designer who has experience in creating combination logos. Key Requirements: - Understanding of color theory: The logo needs to be designed with a pastel color scheme. - Knowledge of logo design: The ability to create a unique, yet simple, combination logo that will be easily recognizable. - Experience in branding: The logo should be suitable for use across various online platforms and social media. Please provide samples of your past work, particularly any combination logos, along with your proposal. Your understanding of pastel color schemes will be a key determinant of selection.

...graphics and video content creation for my social media platforms. I prefer to work with someone who is proficient in Adobe Photoshop, CorelDRAW, Adobe Illustrator, and Canva. You should have a good eye for detail and a keen understanding of what makes content engaging on social media. The job entails creating content of various types, including images for posts, short video clips, and infographics. You should be able to adapt your style and skills across these different formats, ensuring that each piece you create resonates with my target audience. While I've skipped over specifying a particular style or theme for the content, I value creativity and originality. I'd like you to bring fresh ideas to the table and be able to e...

I am in need of a creative and experienced billboard designer to create a striking banner for my tile hardware company. Our primary target audience are homeowners. The ideal freelancer for this project would: - Have previous experience in designing bold and eye-catching billboard banners. - Have a good understanding of design techniques that appeal to homeowners. - Be able to incorporate our company colors seamlessly into the design to enhance brand recognition. All in all, I am looking for someone who can deliver a modern design packed with visual appeal, while still adhering to our branding guidelines. Looking forward to receiving your proposals.

I'm in need of a skilled graphic designer who can create a brand style guide for my company. Key Requirements: - Expertise in branding and graphic design - Ability to understand and reflect the essence of my brand in a cohesive style guide - Proven track record of creating captivating design materials - Strong communication skills to ensure you understand and implement my vision Deliverables: - Comprehensive Brand Style Guide including logo guidelines, typography, color palette, and any other relevant design elements - Final files in various formats suitable for print and digital use - Open to suggestions regarding brand themes or color schemes I'm excited to work with someone who can help bring my brand to life v...

...PERSONALIZED DESIGN!!! USE THE NAME "LETAN" in the main design. I am in need of a logo that will help my institution stand out, particularly among young students. This logo will be a key part of our brand, helping to create instant recognition and appeal. The submission should include branding materials such as letter head, envelope, mugs, bags, multiple size banners. It's a Chinese company Name: Letan 乐探乐学 Colors: #21733A #E3B031 Key Requirements: - It is not a school, no school badges - Design should be bright and playful, reflecting the youthful audience. - Make it creative, no books and hats This design should leverage these elements seamlessly to create a dynamic visual identity for our institution. I...