M. Cristina P.

I'm skilled in strategy and management with an extensive experience of several years in different markets (Energy, Food, Retail, Services, Bank & Insurance, cross-chain network). I've managed IT and marketing projects, leading national and international team. I'm reliable, empathic and curious profile, with strong leadership ability, open to change and problem solving capacity. In my experience I can orchestrate digital projects from the requirements collection and comprehension until the rollout, working closely with every team involved (marketing, customer care, content, sales, operations, etc...), motivating them since the first kick-off meeting. I'm in charge of the project governance, ensuring that it's delivered on-time, within scope and within budget. I've deep skills in agile and waterfall methods, depending on the project features. Currently Responsible for the management of various digital projects, including websites, services platforms, web and mobile applications. Deeply understanding on how technology can help users in everyday life and in business goals, I manage each project with strong focus on the customer satisfaction enhancement, keeping high delivery quality and ensuring the time and budget requirements. In the past I focused my activities mainly focused in Social and PR activities, google adv and seo projects. I also have strong entrepreneurship professional experience focus on business strategy implementation and the launch of a new service in the kids market (founder and owner of Pickabook, a Startup created in 2019 winning a tender of Regione Lombardia).