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$40 USD / hour
Flag of INDIA
pune, india
$40 USD / hour
It's currently 1:01 PM here
Joined December 6, 2019
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Ena Y.

@ena0495

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$40 USD / hour
Flag of INDIA
pune, india
$40 USD / hour
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Product Lead with 5+ years of experience

Products are like puzzle pieces, and my role as a Product Manager is to strategically fit them together to create a masterpiece that delights users and achieves business objectives. With a remarkable track record of skyrocketing company growth by 35x in just 6 months, I bring over 5+ years of expertise in Product Launch & Strategy to the table. Having successfully built and managed a diverse portfolio of 10+ products, captivating over 10 million users across dynamic industries like e-commerce, Saas, health-tech, social commerce, and consumer durables, I possess an innate understanding of the intricate puzzle pieces that create exceptional user experiences. 
My approach is deeply rooted in behavioral economics and user psychology, providing a unique and invaluable perspective on product development. By crafting user-centric solutions that genuinely resonate with customers, I consistently drive business success and surpass expectations. Recognized for my ability to think outside the box, take calculated risks, and inspire teams to achieve greatness. As a skilled strategist, I have led and mentored cross-functional teams like tech/engineering, UI/UX designs, Marketing, Data, Sales etc. and successfully launching and managing SaaS products. My commitment to your success goes beyond understanding your niche and optimizing your products for your target audience. With expertise in optimizing product journeys and meticulously analyzing macro and micro funnels, I have the power to enhance your overall bottom line. Having worked across diverse industries, including e-commerce, health tech, fintech, consumer electronics, SaaS-based solutions, affiliate marketing, and social-commerce, I possess a deep well of cross-industry knowledge that fuels my ability to deliver exceptional results. Let's join forces and unlock the true potential of your product. Contact me today, and together, we will create a masterpiece that captivates users, drives growth, and establishes your brand as an industry leader.

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Portfolio

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11205720

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Experience

Product Lead

Bajaj Finserv Health
Jan 2021 - Present
- An industry-first health-tech products for Indian health industry transformation. - Driving product development, vision, roadmap, prioritization & hypothesis testing. - Increased revenue by 50%, organic growth by 70%. - Architectural decisioning for engineering solutions - ML & AI personalized recommendation model optimizing conversions by 15%. - String cross-functional collaboration with technology, data science & analytics, marketing, sales.

Sr. Associate Product

Noise
Jan 2020 - Jan 2021 (1 year)
Owned concept-to-launch of 11+ products across categories from acquisition to conversion with 20% higher CTR. Drove UI/UX interventions, product features launch with 32% CRO increase Measurement & optimization of metrics with 20-30% opt-ins Improved targeting by 30% from Product Feature Table & Buyer Personas. Owned Full Funnel Conversion Strategy to Execution from Ads, Partnerships, Marketplace generating 7X (600%) revenue growth with 8+ ROAS.

Product Analyst

CashKaro
May 2019 - Jan 2020 (8 months, 1 day)
Led the Mobile app concept-to-launch, including documenting technical requirements, PRD, new feature launch, & successfully migrated 90% traffic. Developed webpages, managing a 3-member team, with 44% opt-ins & 25% increased conversion rate. Owned Full Conversion Funnel Strategy to Execution on Google Ads, Facebook Ads, ByteDance Advertisement, Hotstar Ads, generating 100% increase in GMV target.

Education

Master's Degree

Panjab University, India 2016 - 2018
(2 years)

Bachelor's Degree

Delhi University, India 2013 - 2016
(3 years)

Qualifications

Product Management: Launching Your Product

LinkedIn
2020
Product Management: Launching Your Product

Product Innovation for Product Managers

Linkedin
2020
Product Innovation for Product Managers

Publications

Cracking the Code: Mastering Feature Prioritization for Product Success

Medium.com
Empower your Product journey, whether you're working in a startup or a big tech and discover how to build a robust framework that propels your product towards extraordinary outcomes and meaningful impact. Bid farewell to common pitfalls as you navigate the path of precision-driven prioritization.

Well-being and Emotional Regulation among Elderly

International Journal of Scientific and Research Publication
-

Cognizing Demonetization: A survey of the mindsets across different segment

The International Journal of Indian Psychology
-

Employee's Perception of the Performance Appraisal and Human Resource Practices within India

International Journal of Education and Psychological Research
-

Financial Stress Post-Demonetization

International Journal of Basic and Applied Research
http://www.pragatipublication.com/assets/uploads/doc/72927-177-183.13704.pdf

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