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$15 USD / hour
Flag of COLOMBIA
medellín, colombia
$15 USD / hour
It's currently 9:13 AM here
Joined January 6, 2015
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Felipe A.

@faristizabal

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$15 USD / hour
Flag of COLOMBIA
medellín, colombia
$15 USD / hour
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Web Analytics/Developer and Digital Marketing Specialist

I am a Business manager with emphasis in Project Management of EAFIT University. I have a great inclination and love for projects on digital areas, such as strategy design and operation plans of multi-channel services for clients with great potential on the Internet. On my career path I have worked on digital projects in different types of businesses, like e-commerce, banking sector, academic sector, and insurance companies, among others. Each digital project requires the integration of different channels to be able to get a general vision and perspective of what’s going on with the digital business objectives of a company with internet presence, which go from digital content management, social network campaigns, Email Marketing, Search Optimization, Online Advertising and other channels. During my working experience I’ve had the opportunity of create, operate and analyze those strategies for different clients. Additional to this, I have more than 400 hours of master class and virtual education, to both internal and external clients in Web Analytics, Digital Marketing and Online Businesses. Some of the clients I have worked with are: I'm Google Analytics and Google Adwords Certified. Avianca, Diners Club (Peru), SURA (Colombia, Chile, Peru y Mexico), Novaventa, Protección, EAFIT, Compensar, Avon, Produbanco (Ecuador), Naf Naf, Alkosto, [login to view URL], CDiscount, Universidad Javeriana, Alpina, GEF

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Portfolio

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Experience

Web Analytics Leader

Intergrupo S.A
Jul 2011 - Present
Make estimates, management, delivery and monitoring of all kinds of Web Analytics projects, from the structuring of the business model, KPI’s, measuring plan, implementation plan and report generation for big clients in Colombia and Latin America.

Education

Business Administration

Universidad Escuela de Administración y Finanzas y Tecnologías, Colombia 2007 - 2011
(4 years)

Qualifications

Google Adwords Certification

Google
2014

Google Analytics Certification

Google
2012

Publications

Cómo se relacionan el E-Commerce y Google Analytics con el fútbol

Felipe Aristizábal Ochoa
Estamos acostumbrados a mirar la tasa de conversión de nuestro sitio web por cada uno de los medios o canales de marketing en los que estamos haciendo inversión y así, tomamos decisiones pensando en cuáles de ellos generan conversión y cuáles no.

Metodología para construir un plan de medición exitoso

Felipe Aristizábal OChoa
La Analítica Web debe apuntar siempre a los objetivos de negocio de nuestros clientes. Ordenar el plan de medición es clave en este proceso. Cuando le preguntas a personas del común o incluso a personas enroladas en el marketing digital sobre qué es Analítica Web o qué es Google Analytics, suelen decir cosas como: “es una herramienta para medir las visitas del sitio” o “es una herramienta que muestra reportes de lo que pasa en el sitio”, respuestas que poco se acercan al nivel de información que pueden en

El triángulo dorado de la Analítica Web

Felipe Aristizábal Ochoa
El objetivo de la Analítica Web es visualizar acciones tácticas a seguir a partir del análisis de los datos. Cuando se trata de medir y analizar cualquier negocio en Internet es muy importante tener claro qué se quiere medir y saber cómo esta medición impactará los objetivos del negocio; pero más allá de esto, lo que este análisis deberá arrojar es un plan de acción claro y concreto, como bien lo dice el gurú mundial de la Analítica Web, Avinash Kaushik: “If you see a data puke then you know you are loo

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