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$25 USD / hour
Flag of BOLIVIA
la paz, bolivia
$25 USD / hour
It's currently 6:28 PM here
Joined October 24, 2012
0 Recommendations

Pablo V.

@pablovargas

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$25 USD / hour
Flag of BOLIVIA
la paz, bolivia
$25 USD / hour
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Meta Ads (Facebook & Instagram) | Sales Funnels

? Hi there! I'm Pablo, and I specialize in full-stack digital marketing with a focus on Meta Ads (Facebook & Instagram), sales funnel creation, and marketing automation. I have over 15 years of experience in the marketing industry, assisting businesses of all sizes. Here's how I can help your business: ✔️ Marketing strategy and planning. ✔️ Facebook and Instagram ad campaigns ✔️ Design and creation of sales funnels and landing pages. ✔️ Email and marketing automation flows. ✔️ Together with my native US speaker copywriter, create engaging and persuasive content for your campaigns, landing pages, and emails. ✔️ Configure metrics and KPIs to follow up with results accurately and make better decisions. ?️Over the years, I have used a wide range of powerful tools and platforms, including HighLevel, Brevo (formerly Sendinblue), WordPress, Thrive Suite, WebinarKit, Facebook Ads Manager, Google Tag Manager, Google Analytics, Camtasia, CupCat, Descript, [login to view URL], Photoshop, Canva, Stripe, Pabbly Connect and Zapier, to help my clients achieve their digital marketing goals. No job is too small or big for me to tackle. Ready to start generating more leads and converting them into paying customers? Contact me, and let's get started.
Freelancer Internet Marketing Specialists Bolivia
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Portfolio

11589236
The challenge was to create an effective Facebook Ads advertising strategy to promote a new service with a minimun budget. The goal was to generate high-quality leads from Facebook ads. To address this challenge, I developed a comprehensive advertising strategy that spanned from creating the lead magnet to managing the Facebook Ads campaigns. Multiple landing pages optimized for conversion were designed, and highly targeted ads were created. The strategy included rigorous testing of different audience segments and ongoing adjustments based on the results. The results were exceptional. Despite a minimal budget, I managed to obtain high-quality leads at an average cost per lead (CPL) of just $0.14. During the first 15 days of the campaign, I observed a steady increase in lead generation and a significant improvement in advertising investment efficiency. The attached images showcase the campaign and ad set-level results, demonstrating the success of the implemented strategy.
FACEBOOK ADS STRATEGY AND MANAGEMENT
The challenge was to create an effective Facebook Ads advertising strategy to promote a new service with a minimun budget. The goal was to generate high-quality leads from Facebook ads. To address this challenge, I developed a comprehensive advertising strategy that spanned from creating the lead magnet to managing the Facebook Ads campaigns. Multiple landing pages optimized for conversion were designed, and highly targeted ads were created. The strategy included rigorous testing of different audience segments and ongoing adjustments based on the results. The results were exceptional. Despite a minimal budget, I managed to obtain high-quality leads at an average cost per lead (CPL) of just $0.14. During the first 15 days of the campaign, I observed a steady increase in lead generation and a significant improvement in advertising investment efficiency. The attached images showcase the campaign and ad set-level results, demonstrating the success of the implemented strategy.
FACEBOOK ADS STRATEGY AND MANAGEMENT
11589222
Challenge: The challenge was to formulate and execute an effective Facebook Ads strategy to generate high-quality leads for an Australian business consultancy. The objective was to establish a streamlined process for lead acquisition while maintaining a cost-effective approach. Solution: I initiated the installation of the Facebook Pixel and configured lead events to ensure accurate tracking. Crafting a comprehensive advertising strategy, I developed three distinct lead magnets tailored to the target audience. Landing pages were created to maximize conversion rates. The entire Facebook Ads structure, including campaigns and ads, was meticulously designed to align with the lead generation goals. Customized audiences were leveraged for retargeting campaigns, optimizing the conversion path for leads that didn't initially convert. The results exceeded expectations. The campaign successfully acquired leads at a commendable cost per lead and generated quality leads for the business.
FACEBOOK ADS CAMPAIGN FOR HIGH-QUALITY LEADS
11589236
The challenge was to create an effective Facebook Ads advertising strategy to promote a new service with a minimun budget. The goal was to generate high-quality leads from Facebook ads. To address this challenge, I developed a comprehensive advertising strategy that spanned from creating the lead magnet to managing the Facebook Ads campaigns. Multiple landing pages optimized for conversion were designed, and highly targeted ads were created. The strategy included rigorous testing of different audience segments and ongoing adjustments based on the results. The results were exceptional. Despite a minimal budget, I managed to obtain high-quality leads at an average cost per lead (CPL) of just $0.14. During the first 15 days of the campaign, I observed a steady increase in lead generation and a significant improvement in advertising investment efficiency. The attached images showcase the campaign and ad set-level results, demonstrating the success of the implemented strategy.
FACEBOOK ADS STRATEGY AND MANAGEMENT
The challenge was to create an effective Facebook Ads advertising strategy to promote a new service with a minimun budget. The goal was to generate high-quality leads from Facebook ads. To address this challenge, I developed a comprehensive advertising strategy that spanned from creating the lead magnet to managing the Facebook Ads campaigns. Multiple landing pages optimized for conversion were designed, and highly targeted ads were created. The strategy included rigorous testing of different audience segments and ongoing adjustments based on the results. The results were exceptional. Despite a minimal budget, I managed to obtain high-quality leads at an average cost per lead (CPL) of just $0.14. During the first 15 days of the campaign, I observed a steady increase in lead generation and a significant improvement in advertising investment efficiency. The attached images showcase the campaign and ad set-level results, demonstrating the success of the implemented strategy.
FACEBOOK ADS STRATEGY AND MANAGEMENT
11589222
Challenge: The challenge was to formulate and execute an effective Facebook Ads strategy to generate high-quality leads for an Australian business consultancy. The objective was to establish a streamlined process for lead acquisition while maintaining a cost-effective approach. Solution: I initiated the installation of the Facebook Pixel and configured lead events to ensure accurate tracking. Crafting a comprehensive advertising strategy, I developed three distinct lead magnets tailored to the target audience. Landing pages were created to maximize conversion rates. The entire Facebook Ads structure, including campaigns and ads, was meticulously designed to align with the lead generation goals. Customized audiences were leveraged for retargeting campaigns, optimizing the conversion path for leads that didn't initially convert. The results exceeded expectations. The campaign successfully acquired leads at a commendable cost per lead and generated quality leads for the business.
FACEBOOK ADS CAMPAIGN FOR HIGH-QUALITY LEADS

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Experience

Digital Marketing Regional Advisor for Latin America & The Caribbean

SOS Children's Villages International
May 2019 - Jul 2023 (4 years, 2 months)
SOS Children's Villages is the world's largest non-governmental organization focused on supporting children without parental care and families at risk. Responsible for advising, teaching, and guiding digital marketing efforts for offices in 20 countries throughout Latin America and The Caribbean. This role has allowed me to develop a deep understanding of the unique challenges and opportunities that come with digital marketing in a multi-country, multi-lingual environment.

Digital Marketing Consultant & Agency Owner

Gen Web
Mar 2017 - May 2019 (2 years, 2 months)
I performed work in team management, web design, lead generation, email marketing, social media management and Facebook advertising.

Digital Marketing Professor

Franz Tamayo University
Aug 2015 - Dec 2016 (1 year, 4 months)
Postgraduate digital marketing program in partnership with the Digital Marketing Institute, one of the global standards in Digital Marketing Certification. I was part of a small group of professors responsible for teaching and guiding students through a comprehensive curriculum, that was made in accordance with the Digital Marketing Institute standards, that covered a range of digital marketing topics.

Education

Digital Marketing Specialist Masters Program

Bolivia 2019 - 2023
(4 years)

Diploma, Marketing

Bolivia 2010 - 2011
(1 year)

Masters, Business Administration

Universidad De Aquino Bolivia, Bolivia 2004 - 2005
(1 year)

Qualifications

Digital Marketing Specialist Masters Program

Simplilearn
2023
The Digital Marketing Specialist Master's Program gives an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. This Master's certificate states that I have acquired the skill set of a Digital Marketing Specialist, validating my ability to lead digital marketing efforts in any organization. Certification ID: 34875647

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Top Skills

Internet Marketing
SEO
Facebook Marketing
Marketing
Advertising

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