Raiyaan I.

I strategically lead and optimize social media and marketing campaigns utilizing data analytics and market intelligence with three end goals -- (1) fortifying brand image (2) increasing engagement from our target audience and (3) expanding our customer base. SOCIAL MEDIA MANAGEMENT: Carefully evaluates and optimizes key metrics to nurture effective social media communities and yield optimum output from social media platforms. ♦ Secured the annual social media outreach target of 2K Twitter page followers for 2018 within the first 2 months while increasing Facebook likes to 1K+ by implementing weekly social media outreach strategies. ♦ Developed compelling content including newsletters, blog posts, press releases, and industrial research reports, while conducting rigorous market analyses via Google Analytics and other data analytic platforms to get a better understanding of what our readers wanted.