Yuechen P. Profile

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$14 USD / hour

san francisco,

china

$14 USD / hour

It's currently 7:13 AM here

Joined January 26, 2020

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Yuechen P.

@YuechenPan1996

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(0 reviews)

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$14 USD / hour

san francisco,

china

$14 USD / hour

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Marketing Specialist

Specialise in market and consumer needs, plan and execute integrated marketing communications, including the latest in social and digital fashion marketing and international business strategy. Extensive knowledge of digital marketing in China and Europe. Proven track record in growing social media platforms, reaching and connecting with new potential customers at CRÈME, NA-KD and Emilio de la Morena.

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Portfolio

6068413

Lingerie Brand Lookbook Design

6068413

Lingerie Brand Lookbook Design

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Experience

Creme Lingerie

Jun 2019 - Nov 2019 (5 months, 1 day)

Digital Marketing: Create social media contents for Weibo, Red (Xiaohongshu), Instagram, Wechat and Bilibili for the brand, and record all performance. Influencer Marketing: Contact influencers and ensure excellent collaboration with them. Event Marketing: Event planning for store events and implementation. PR & Branding: Responsible for negotiating with international buyers. Participate in the photoshoot, job including styling, video shooting & editing. Responsible for the lookbook design.

Na-kd Fashion

Jun 2018 - Aug 2018 (2 months, 2 days)

- Driving traffic and sales through the UK influencer scouting. Negotiation of collaborations. Ordering sponsored items. - Creating affliate links & codes. Using google analytics and the companies own software for evaluation. Discussing marketing strategies in meetings.