Public Relations for Technology Product Launch

The Company aims to launch be a premier online product platform for the Asia Pacific market. As a new entrant, we need a PR agency who can generate a solid proposal to establish the company repertoire and build brand recognition in the following markets, India, Philippines, US and UK. Key PR scope of deliverables required To generate a PR proposal to support the launch of a new product Deliverables 1) To generate key editorial coverage in the market for the new platform launch expected - across online, print and relevant media 2) Establish an ongoing plan to establish and sustain brand recognition and build credibility at product launch, ongoing education and targeted awareness in targeted market segments Target segments include: * Vertical solutions segments: Working professionals (Industries considered- IT, Creative, Translation, Writing) * Business centric functions: Owners of businesses (Heads of small organizations, Managers, Directors) 3) Pro-actively pitch the Product's positioning, value proposition to generate and sustain their market awareness to key and relevant tech tier 1 business and technology related media channels (including TV, radio and print), social media, relevant influential blogs. 4) Recommend the list of tier 1/2 business and technology related media channels that will be right for the product's desired marketing and PR objectives. 5) Media blasting and communicate via quarterly basis on ongoing company business strategy, product key updates 6) Monitor and update collated clippings and coverages 6) advise on required PR and media budget Call for proposal We will like to invite you to send us a company profile of your agency, via email of the existing customers you have on-hand and credentials (as applicable). We will be set up calls with your agency to clarify around the objectives and we are looking to appoint the agency no later than end May/early June. We may appoint the agency on a initial ad-hoc basis towards a retainer basis (to be determined) Please let us know of your interest to pitch for the above.