Hello,
I'm looking for idea maker or digital copywriter for my project - online campaign for alcoholic drink.
The Brief:
Gorki List is the the number one in herbal liqueur segment of alcoholic drinks. It's the high quality product but not very expensive (mid-segment). There are some competitors who started social media campaigns (not creative, just created their facebook pages and started with some facebook PPC campaigns)
I'm looking for someone who can bring me the concept and idea of the campaign which should remind Gorki List also to young people as a quality product of their home country that they should be proud of. The concept should consist of the microsite with described functionalities (interactive), facebook communication concept and / or facebook application. Anything else is appreciated.
Target group: M / W, 25 - 40, middle group, have friends, hanging out with friends,
Hi, My name is Keith. I did a little bit of research on Gorki List and it seems like it is a liquor from Serbia.
I own and operate a Digital advertising agency in the US called SociallyIn. We specialize in the food and beverage industry so this project is exciting for us. We have developed many creative campaigns for companies on social media. Including food companies. I envision a campaign for Gorki List like the Bacardi mixologist campaign. Obviously not the same but it reached the same target audience. Maybe even a user generated content campaign.
I definitely think we can come up with something for you if given the chance. I would love to talk to you in more detail about us before you award the project.
Thanks,
-Keith