Hotel promotion sale jobs

We will need 50 Social Media Posters to Post in Instagram and Facebook, I'm searching for a skilled graphic designer to create engaging and informative posters for our brand's content on Facebook and Instagram. These posters will have three significant purposes: Promotion of our services and products, increasing brand awareness, and sharing informative content. Our target audience is middle-aged adults, so it's crucial that your designs are tailored towards this demographic, appealing to their taste and preferences. Key Qualifications: - Extensive graphic design experience - Proficient in social media design best practices - Deep understanding of the interests of middle-aged adults - Ability to balance promotional, informative, and brand-related content in design...

I'm in need of a skillful social media savant with extensive experience in managing Facebook and Instagram platforms. The primary aim of this project is to generate leads, thus beneficial conversions for my business. For this role, the perfect fit would be someone who: - Is adept at curating and generating engaging product-promotion posts - Is proficient at managing and encouraging user-generated content - Can align content strategy and posts with our lead generation goal - Has a broad range of experience in increasing visibility and follower engagement - Is knowledgeable in social media analytics to track performance and conversion rates. Ultimately, I hope to leverage the power of social media to tap into new markets and attract potential leads.

I'm looking for a talented video producer who is skilled in 3D animation and can help me create a video that generates awareness for an upcoming exhibition. - Objective: I need to bring the exhibition to the attention of the general public, which is why I'm leaning towards an animated 3D video. The aim is to captivate and inform the viewers in a visually appealing wa...generate awareness for the exhibition, the video should be tailored to appeal to a broad audience, not just art enthusiasts or potential exhibitors. Ideal skills and experience for this project: - Proficient in 3D animation - Experience in creating promotional videos - Ability to engage a general audience - Good at storytelling and visual communication - Previous experience with exhibition promotion a plu...

Hello; I need to generate a new set of websites (.EUs), integrated/generated them with an already active set with a lot of basic content (basic analysis, from set .ITs); Objective: digital sale of GREEN RIGHTS, starting in the EU and BRICS area; with option to generate some apps to upload NFT/DeFi (Solidity/ERC721) to specifics cryptocurrency markets; I think of a good system and its subsequent easy management; a lot of material needs to be reorganized, offered in English, with a sober and professional style, similar on every website, with the option of being available in every language (Wordpress); the basic contents and plan in matrix at the bottom in (first column general info, each others column basic contents on specific websites/patent); ...not need easy migration (traslati...

...looking for a developer to create a complex ecommerce website based on Odoo ERP. This project involves extensive customization and integration of various features primarily tailored for a multi-branch business model. The system must be able to handle multiple branch warehouses, with each customer being assigned to a specific branch based on their location. Key Requirements: - Integration of Point of Sale (POS), Accounting, Customer Relationship Management (CRM), Inventory Management and Purchases features from Odoo ERP. - Implementation of a system that assigns customers to a branch based on their location. This should be done automatically based on IP, and also allow customers to manually select their preferred branch. - Seamless user interface that enables easy navigation for ...

I'm looking to create an e-commerce application for ReelShop. It will be a platform where users can purchase a variety of products. Key Features: - User registration and login - Product search and filters - Shopping cart and checkout Product Type: - The application will offer a range of products for sale. This may include clothing, electronics, and home decor among other items. Integration: - No third-party payment gateway integration is required at this point. Ideal Skills: - Proficiency in e-commerce application development - Experience with user registration and login systems - Understanding of shopping cart and checkout functionality - Previous work with search and filter mechanisms - Knowledge of different product types and how to display them effectively - Suitable ex...

I'm looking for individuals to help drive traffic to our new social media platform, Okay.com.gr. - Goal: The main aim of this project is to increase website traffic. - Target Audience: The promotion should be directed towards young adults, specifically those between 20-55 years of age. - Channels: I'm particularly interested in leveraging influencer partnerships to achieve the goal of driving traffic. Ideal freelancers for this project should have: - Proven experience in social media promotion, especially with a focus on driving website traffic. - Knowledge and understanding of the young adult demographic, particularly those between 20-55 years. - A track record of successful influencer partnerships and collaborations. - And social media profiles!

I need a hotel online management assistant to help me with managing my hotel operations online. Key Responsibilities: - Assist with room booking system - Help with customer service reply - Handle payment processing Ideal Skills: - Experience with hotel management systems - Proficiency in customer relationship management - Good communication in English and madarian

I'm in need of a skilled marketing manager to oversee my upcoming tabletop game's promotional campaign, targeted specifically at children. This game is scheduled to be launched within the ...of this marketing campaign is to enhance brand recognition and to gather more emails/ followers on Kickstarter before launch. The candidate should have a proven track record of executing brand awareness campaigns and be able to tailor strategies specifically to a my target audience. I'm looking for a candidate with a strong background in croud funding campaign. Experience with tabletop game promotion would be a huge plus, yet not a necessity. The candidate should be creative, organized, and have excellent communication skills. The ability to work within a timeline and provide pro...

I'm in need of an expert in creating engaging motion graphics videos. The job focuses on two main areas: producing clear, concise, and easy-to-follow tutorials and crafting appealing videos for the promotion of my brand. Key Responsibilities: - Develop compelling motion graphics for tutorials that are simple and engaging. - Design and produce high-quality promotional videos, oriented towards educating the audience about my services and benefits. Ideal Skills and Expertise: - Proficiency in motion graphics and animation. - Strong understanding of video creation and promotion. - Experience in making educational promotional content. - Ability to convey complex messages in a clear and concise manner.

It’s online hotel booking management job! Not a developer job! I am looking for a full-stack staff with experience in managing online hotel system. Key Features: - Reservation Management: manage reservation on different includes a calendar view to visualize and manage bookings. - Claim Handling: be responsive handling of customer issues. -adhoc task upon discussed Ideal Experience: - Prior experience in managing hotel management systems or similar online management platforms is highly desired. - Good communication in English if you can speak mandarin it is an advance point. Please submit your proposal. If you're confident please provide a short introduction about yourself.

I'm in search of a Tech Influencer experienced in creating engaging content on YouTube. The primary goal of this influencer campaign is to drive traffic to our website. Key Requirements: - Tech Influencer: Your audience must be interested in technology and your content should resonate with this niche. - YouTube: You should have a strong presence on YouTube with a sizable and engaged subscriber base. Your Role: - Introduce our services in a compelling, authentic and engaging way. - Drive viewers to visit our website to learn more about our offerings. Ideal Skills and Experience: - Prior experience in influencer marketing, especially related to tech services. - Proven track record of driving website traffic through YouTube campaigns. - Excellent presentation and communication skill...

...5-2 minute video is to promote my meme website, targeting meme enthusiasts of all ages. Key Requirements: - Creating a 2D animated video: You will be expected to utilise 2D animation techniques to transform the still images I provide into a dynamic and engaging video. - Content and Background Music: I am open to your creativity when deciding the content and background music for the video. - Promotion Focus: The video you create should be primarily aimed at promoting my meme website. Ideal Freelancer: - Experience in 2D animation: Previous experience with 2D animation is highly preferred. - Creativity: A creative approach in determining the content and background music of the video. - Understanding of meme culture: Familiarity with meme culture and what resonates with meme enthu...

I'm in need of a professional web designer to create a visually appealing and user-friendly website for my travel agency. The design should be modern and appealing to a wide audience with a love for travel. Key functionalities needed: - Flight and hotel booking: The site should offer a seamless experience for visitors to book their flights and accommodations. - Destination information and guides: The site should provide comprehensive information about various destinations, including attractions, culture, and local tips. - Testimonials and reviews: The website should allow for testimonials and reviews to be shared, helping to build trust with potential customers. Other important details: - Color scheme and branding: I'm open to suggestions on this aspect. As I do not hav...

Field updation in promosion and rename field and allow promotion based on condition.

I have online shop of fashion jewellery on Etsy and I am based in the UK. I need to boost my jewellery shop sales and I'm looking for a skilled marketing professional who can help me with this. Key Project Details: - The main goal here is to increase sales but also build brand awareness and drive traffic to my shop on Etsy -- I currently use Facebook, Instagram, and Pinterest for promotion, but I'm open to exploring other platforms if you have suggestions - My target audience is women all over the world but especially UK,USA and rest of the Europe Ideal skills and experience for this job include: - Proven experience in social media marketing, particularly in the e-commerce space - Strong understanding of the Etsy platform and its audience - Ability to create engaging ...

google and facebook promotion

As a travel agency, I am looking to expand my services and improve customer service to better meet the needs of my clients. My primary goal is to increase customer satisfaction through improved customer service. I offer a wide variety of services to a wide range of travelers, from flight bookings to hotel reservations and tour packages. All of my services are tailored to meet the various desires and needs of my customers. I believe in providing top quality services that will not only meet but exceed their expectations. By seeking to improve customer service, I hope to build trust and loyalty with my customers. I am eager to take my travel agency to the next level and look forward to working with you as a valued partner. Together, we can help create an excellent customer experience a...

I'm looking for a skilled web developer to create a fully functional e-commerce website with the following features: - User Registration and Login: Users should be able to register, create an account, and log in securely. - Item Listing for Sale: Registered users should be able to list items they want to sell. - Online Purchasing: A system that allows users to purchase items online, similar to Amazon's process. The website should also have: - Search and Filter Functionality: Users should be able to search and filter the items listed for sale. - Seller Rating System: A rating system for sellers to help users evaluate and choose trustworthy sellers. Ideal skills for this project include web development, e-commerce platform experience, user authentication and tran...

Looking for an expert to set up my business on both Facebook and Instagram. The main purpose of the Instagram accou...both Facebook and Instagram. The main purpose of the Instagram account is to sell products. Luckily, all product photos and descriptions are ready to go. I need someone who can effectively: - Build up professional looking profiles for both platforms - Organize and display product photos and descriptions in an engaging manner The ideal candidate will have: - Experience in generating ecommerce sale through social media platforms - Excellent knowledge of Facebook & Instagram features and algorithms - Ability to drive traffic and engage customers for sales conversion - Adequate understanding on how to set up a business account on these platforms Looking forward...

...looking for an Instagram content creator who can assist me in promoting my products through captivating photos and videos. Key Requirements: - Both photos and videos: You should be able to create engaging content in both formats. - Product promotion: The main goal of the contents should be to promote the products. - Follow current strategy: You have to mimic the style, colors, and theme from two of my current Instagram accounts. Ideal Skills & Experience: - Proven experience in creating similar content on Instagram. - Familiar with product promotion strategies on social media. - Proficient in capturing high-quality photos and videos. - Able to work within specific brand guidelines. All content is in Portuguese, content creator has to be Brazilian or know profoun...

I'm in need of a digital marketer who can assist with content creation and promotion, as well as SEO optimization. Our primary goal is to solve task given Key Responsibilities: -Follow task description (will be provided - instructions + examples + a lot of details) - high quality references - attention to detail (NO AI CONTENT) Ideal Candidate: - Proven experience in content marketing and SEO. - Proficient in tools like Google Analytics, SEMrush, and Ahrefs. - Strong understanding of various content types and how they affect SEO. - Creative mindset with the ability to generate fresh, compelling ideas. The client skipped the question regarding their target audience. Please consider proposing a strategy that can cater to a broad demographic.

I'm looking for a skilled and experienced YouTube growth specialist to help me increase views and subscribers for my channel. Key details of the project include:Link to channel include - **Goal:** My primary focus is to grow the number of viewers an...professionals and businesses, so the strategies employed must resonate with this demographic. The ideal candidate should have the following skills and experience: - Proven track record in growing YouTube channels and increasing view/subscriber count - Experience in creating content for professionals and businesses - Good understanding of YouTube's algorithms and best practices in content promotion I'm looking to work with a committed professional who can help me scale my channel effectively.

...pixels] 4. Upload same banners in mobile size also – mobile view of website needs fixing 5. Body system content pages – add the content; show team member how to add blogs 6. Build one content page from template; copy to five other pages; add content 7. Fix CSS so images are the correct size; AWS server 8. CDN and caching 9. Shipping partner: tracking number sent back to Pay Pal to close out the sale – adjust shipping calculation 10. Content pages for Woo [most will be done after go live] 11. Site speed 12. Rotating products on front page to include all 977 13. about 13 pdfs where organization has provided screen shots of issues to correct 14. too many plug ins; back-end categories need adjusting 15. Move site to different host 16. Price updates for Nature Sunsh...

I know what an Affiliate program is I have never developed one before. I am sure there are some things missing here but feel free to add...have portal they can see activity  Post Training Materials  Marketing Materials  Post messages to “group.” CF has ability to send group emails to all affiliates CF has ability to Block/Remove Affiliates Links they use for sales generation tracks which Plan Package their client signed up for. Affiliate receives a commish based on:  Sale with Demo but no Training provided by Affiliate  Sale with Demo and no Training  No Demo, No Training Lead only Ability to create Sales reports for each Affiliate so that CF can issue Commish checks We may want to have ability to customize commissions for Affiliates.

Need an Amazing AD for Meta platforms and other digital ad spaces. The ad should feature our logo in a simple yet eye-catching animation, accompanied by additional text to convey a special sale message. so the design should be appealing. along with the logo animation. The text should be: Website design and deployment $299 when you mention Spring Sale and or “730” $675 Music Video Production sale. Payments plans available.

I'm in need of a customizable point-of-sale software tailored for my retail store. The software should offer various features including: - Import/export functionality: The software should support the import and export of products and customer data to enhance efficiency. - Scanning and printing receipts: I need the software to allow for scanning products and printing receipts with thermal printers. - User login for separate staff: It should also have a feature to allow separate logins for different users or staff members. - Inventory management: The software should include inventory management features for tracking stock levels and products. - Customer management: I need a system that can handle customer data and history, to help with marketing and future sales. - Tax calculati...

I require a functional, customer-friendly website for my online electronics business. It should be designed to facilitate seamless online sales with a focus on effective product display and a smooth shopping experience. My project demands for: - Abundant experience in e-commerce website development. - Proficient understanding of integrating payment gateway for Credit/Debit Cards. - Excellent understanding of user interface and user experience design. - Knowledge and skills in creating appealing visuals of electronics items. - Familiarity with optimizing online shopping procedures from browsing to check out. The approach should prioritize user navigation and ensure secure financial transactions. A comprehensive understanding of electronics and their consumers is a plus. Proven experience...

I'm looking for an experienced web designer to create an i...information portfolio website. The main purpose of this site is to promote our professional services, specifically Abseiling Rope Access Services for Building Maintenance. Key Attributes: - Ability to effectively showcase professional achievements. - Proficiency in creating a sleek, professional, and user-friendly browser layout. - Experience in designing service-based portfolios with an emphasis on promotion. Ideal Skills: - Web Design - Graphic Design - UI/UX Design - SEO Optimization Enclosed is a link to a competitors website to give you a better idea of what is required. We will supply text and photos for our website. Your creative input would be highly appreciated. If you're up for the task, get in touc...

As an online merchandise seller, I require an upgrade of my current Weebly website due to its limited customization options. Here's what I need: - Incorporation of advanced SEO tools for optimum visibility and top-tier ranking among search results. - Comprehensive e-commerce features to streamline the buying proces...clientele and increase sales conversions. The ideal freelancer for this project will be proficient in Weebly, SEO techniques, and eCommerce functionalities. A strong background in interactive and user-friendly web design is also desired. I currently have a nice website that I love but it doesn't integrate with Square point of sale very well and I was told Weebly would do better, I would like this same website just on weebly so it integrates with ...

create a captivating ad for Meta platforms and other digital ad spaces. The ad should feature our logo in a simple yet eye-catching animation, accompanied by additional text to convey a special sale message. so the design should be straightforward and appealing. along with the logo animation. The text should be: Website design and deployment $299 when you mention Spring Sale and or “730” $675 Music Video Production sale. Payments plans available.

I'm in need of an experienced designer who specializes in retail space design to create a vibrant and engaging design for my print shop's large window. The main objective of the design should be to emphasize our brand identity in a colorful and eye-catching way. Ideal Skills and Experience: - Expertise in window graphic design - Good understanding of brand promotion through design - Ability to create dynamic and colorful designs - Experience working with large window mediums - Retail design background preferred. While the design must be vivid, it should not be too overwhelming and should align well with our existing branding. Your design should attract attention and communicate our brand identity very clearly. Be prepared to discuss your ideas about how to effectively...

I'm in need of a talented graphic designer to create an eye-catching and fun email banner. ...talented graphic designer to create an eye-catching and fun email banner. The aim is to promote a forthcoming sale and will feature specific products on offer as well as the discount amounts and dates of the sale. Key Requirements are as follows; - Convey a tone that's fun and lively. - Feature key details such as the sale dates and discount amounts. - Showcase specific products that will be on sale. The ideal freelancer for this project is one with an impressive track record in graphic design, particularly with promotional materials and email banners. Please provide examples of similar works in your portfolio. A good understanding of wildcard SSL is also p...

Looking for a logo for a company that does real estate photography and website design for small businesses. The name of the business is "CF Web Services". The photography side of the business takes photos of properties for sale (primarily for listing on the MLS), and photos of rental properties (primarily for listing on sites like VRBO). The website design side of the business does website design primarily for small businesses & nonprofits in Northern Wisconsin. Looking for a visually clean logo that works well both on business cards and in the header of a website. I will reject any logo that is *not* submitted on a white background. I realize that these logos might need to go on the side of a building, or on a piece of paper, or something else some day - but for r...

Hi we are looking for Medical billing and Medical Coding Project for an Indian based organization

Website promotion Marketing Expart

I'm seeking a talented graphic designer who can create a logo for my luxury hotel. Key Requirements: - The logo must reflect the luxury and elegance associated with high-end hotels. - It should be unique, memorable, and visually appealing. Desired Skills: - Proven experience in logo design, especially for high-end brands. - A strong portfolio showcasing your creativity and ability to create sophisticated designs. - Excellent communication skills to ensure our vision is translated into the final product. I'm looking forward to seeing your creative ideas!

I require an experienced social media marketer to elevate my Facebook business page practices, better engaging the homeowners who follow my page, and transforming their interest into noticeable sales. Your responsibilities will include: - Familiarizing yourself with my range of products for promotion. - Designing and implementing an innovative promotional strategy. - Tailoring posts and promotional content to homeowners, our identified target audience. - Consistently monitoring and measuring the success of the promotions to determine the effectiveness. The ideal candidate should: - Have a proven track record in successfully driving sales through Facebook marketing. - Be proficient in micro-targeting demographic groups on Facebook. - Show proficiency in creating compelling conten...

I'm seeking a skilled and experienced professional to help me achieve two primary goals: increasing organic traffic and boosting conversion rates on my B2C website. Key Responsibilities: - Conduct a thorough website optimization to ensure it's search engine friendly and user-friendly, with a focus on conversion optimization. - Develop and implement creative and effective social media marketing strategies that resonate with my target audience. - Create and execute a content marketing plan that will help drive organic traffic to the site. Ideal Candidate: - Proven experience in website optimization, with a track record of increasing organic traffic and improving conversion rates. - Expertise in B2C digital marketing, particularly in the areas of social media and content marketin...

I am searching for a talented meme creator to produce entertaining, image-based memes for a general public audience. - The primary purpose of these memes will be to entertain, rather than focusing on brand promotion or social media engagement. - The memes are to be crafted for a general public audience, so a good understanding of mainstream humor and pop culture references is essential. Ideal skills for the job include: - Graphic design and image editing - Proficiency with popular meme formats and trends - Creativity and a good sense of humor - Understanding of mainstream humor and pop culture references I am looking for someone who can create engaging, shareable memes that will resonate with a broad audience.

I need an experienced marketing professional to facilitate the promotion of a new school in our area. Tasks: - Distributing informative pamphlets - Explaining the unique features and benefits of our school - Collecting useful contact information - Gathering details about prospective students' previous schooling Scope: - Visit an estimated 2000 houses, aiming to reach as many local community members and parents of school-aged children as possible. Ideal Candidate: - Must have previous door-to-door marketing experience, preferably related to educational institutes - Should possess strong interpersonal and communication skills - Must be Very Fluent in URDU or HINDI language. - Must be organized, detail-oriented, and confident in representing the school positively - A clear ...

I'm on the lookout for a skilled and creative individual who can craft engaging reels for my business. Here's what you need to know: - **Platforms:** The reels will be published primarily on Facebook and Instagram. - **Purpose:** The main goal of these reels will b...engaging way. - **Style:** I'm envisioning these reels to be in a "Fun and vibrant" style. I want viewers to enjoy watching them and be left with a positive impression of my brand. Ideal candidates should have experience in creating content for social media, particularly reels. A portfolio showcasing previous work on these platforms would be a huge plus. Experience in the product or service promotion would be highly advantageous. A keen eye for design and the ability to work within the given s...

I am looking for a skilled individual to help me acquire channel partners in the retail industry. We will be offering Holiday Membership and Itinerary Services to our...a commission basis. Here's what is needed from you: - Skills in channel partner acquisition in the retail industry - Experience in selling holiday membership and itinerary services - Proven record of working on commission-based partnership - Strong communication and negotiation skills - Familiarity with the travel industry is a plus The services our channel partners will be promoting include Hotel reservations, Tour packages, and our Holiday Membership. This is a great opportunity for someone who has existing connections in the retail industry and can drive results. If you believe you fit the bill, don'...

I'm looking for an expert mobile developer to build an event app for both iOS and Andro...different priced tickets per seat/location - country of the event and more - API integration with website (php script built with laravel) A similar app will be provided for reference. The ideal candidate should have solid experience in implementing these features and a strong understanding of both platforms. Being able to create a user friendly and smooth interface is essential. Knowledge of ticket sale systems and push notifications will put you at an advantage in the application process. Please include previous related works in your proposal. Mention any other skills you have that could benefit the project. You can contact me for more details. in my opinion its a very small project a...

I'm looking for an experienced SEO professional to optimize my hotel's website for search engines and ultimately increase the ranking of my site. The primary goal of this project is to ensure that my site is easily discoverable by potential guests, especially business travelers, through search engine queries. Key Deliverables: - Conduct a comprehensi...with hospitality or travel-related websites - Proficiency in SEO tools and practices - Strong understanding of search engine algorithms - Excellent content creation and optimization skills - Understanding of the business traveler segment - Familiarity with web analytics and tracking tools The successful freelancer will have the opportunity to contribute to the growth of my online presence and hotel bookings.

I need a comprehensive technical documentation for a POS system. This documentation should cover all the necessary information about the system. - Ideal candidate should have a strong understanding of Point-of-Sale systems and software documentation. - A background in software development or a related field is preferred. - Strong technical writing skills are required. Please bid with samples of your previous technical documentation for software systems.

I need a proficient blog writer to create a series of SEO-friendly blog posts for my hotel. The hotel is located in Mussoorie, Uttarakhand and New Delhi, India, so the writer should have knowledge about the local attractions and activities of these cities. Key Elements: - The blogs should focus on the local attractions and activities available in both cities, as well as the hotel's amenities and services. - I need 5-10 blogs in total for each location, so a total of 10-20 blogs. Ideal Skills and Experience: - Proficiency in SEO techniques to increase the visibility of the blogs. - Excellent writing skills with a talent for engaging readers. - Knowledge about the leisure and hospitality industry would be a plus. - Familiarity with Mussoorie, Uttarakhand and New Delhi wo...

I'm looking to recruit affiliates to help with the promotion of a writing contest I'm hosting. The primary objective of this contest is to provide writers with an opportunity to not only get their work published but also stand a chance of earning a cash prize. The target audience for this contest is broad, ranging from aspiring authors to those who are already published. This means that the affiliates I'm looking to recruit should have a good understanding of the writing world, and a network that can reach potential contributors from different levels and backgrounds. All genres are allowed for submissions in the contest. This means that the affiliates I'm looking for should be able to promote the contest to a wide range of writers, from fiction enthusiasts t...

...feature signage that showcases the brand name and logo. The signage is crucial for brand promotion and should be attractive, modern, and in line with the overall minimalist aesthetic. - The 3D model should also include details of the display windows. The windows are pivotal in attracting potential customers with enticing displays of the products inside. These windows should be designed to be appealing, practical, and in line with the modern aesthetic. Ideal Skills & Experience: - Proficiency in 3D modeling software (e.g. Blender, SketchUp, etc.) - Experience in designing commercial spaces, particularly in retail or food service industries. - A keen eye for modern design and understanding of brand promotion and customer attraction. Your design will be instrumental in ...

I'm seeking a skilled digital marketer with a strong track record in Facebook and Google advertising to assist with promoting my IPTV service. Key Points: - Primarily interested in advertising on Facebook and Google. - High value is placed on experience in the field. You need to have a proven record of successful ad campaigns on both platforms. - Our target audience consists of sports enthusiasts and movie lovers. Hence, your past experience in advertising to these demographics is a bonus. - Creativity, understanding of the IPTV market, and a data-driven approach to marketing are all skills that will be highly valued. To apply, please include details of your prior work, particularly in relation to Facebook and Google ad campaigns. Your application should be tailored to highligh...