Clarity seems to be at the heart of your project needs. After all, marketing to a lay audience requires simplistic language, clear and easy to understand explanations, and personalized examples designed to equip the reader with knowledge. This is especially necessary when a scientific or complex idea is presented to a general audience. And then comes the sales pitch, which must focus on consumer needs and specific benefits, compelling the site visitor to buy. Whether you realize it or not, creating such a project may be a tall order for many writers. You need an intelligent, educated service provider who knows how to write copy that sells, yet can also take a technical concept and break it down into laymen's terms. So the main question now becomes this: why should you trust me to deliver what you need? I offer a solid 13-year track record for developing high quality, results-oriented copy. I also have expertise taking medical or technical ideas and explaining them in a simple, engaging format. Academically, I graduated summa cum laude with honors biology among the classes posted on my transcript. As an award-winning author with consistent experience in this (scientific) and many other genres, I can truly guarantee my work! I have satisfied EVERY client to date. My promise is that you will receive superior results from this project or I will rewrite the copy until you're 100% satisfied. Please open a PM dialogue if you're interested in receiving project samples or pursuing this project with me as your service provider. --Tiffany "Your Source . . . Because First Impressions Count!"