Hi there,
Greetings!
I have 5+ yrs of experience in Online Advertising (PPC). I have done PPC on all major SEM networks such as adwords, LinkedIn, Facebook, YahooBing, and twitter. Also have great experienced for merchant center in adwords & bing for ecommerce websites.
My skills:
• Campaign management, ROI checking and analyzing
• Facebook, LinkedIn, twitter, yahoobing advertising,
• Merchant center settings, adroll remarketing
• Merchant setup on Amazon and big commerce etc
• CPC setting, CTR setting, maintaining quality score
• Increasing conversion rate, landing page creation & optimization
• a/b testing, funnel setting, google analytics & webmaster set ups
• Bing verifications, yahoo verifications
• Mobile app advertising using ad mob, in mob & iTune
Work strategy:
• Campaign framework
• Branding, purchase, lead generation, signups etc.
• Bid optimization for CPC model
• Writing ad (branding, location specific ads, image & banner)
• Keywords targeted campaigns: on the basis of keywords searched on search engines
• Content targeting campaigns: showing text / image ads on other website related to your product & service
• Site targeting campaign (re-marketing): placement for text / image ads on selected sites.
• Add extension setup: different extension to make ads more relevant.
• Call extension, site links extension, callout extension
• Conversion tracking setup
• Form, fill out the conversion for thank you page
• Remarketing code setup
Regards
Sahil Sharma