Develop a Corporate Identity - Hair and Beauty Business

I would like an overall brand designing for my company including: Name Logo Views on branding and website design The branding will be used for all sign-age in the salon, advertising, the website etc. I have taken over a hair and beauty salon in London and want to create a new image. It offers hair services plus beauty services (facials, massages, nails, waxing etc.). Style inside is contemporary with the beauty side smart/ clinical in feel. Products used for facials are Dermalogica, which is more clinical rather than pampering on a scale versus other products. Location is Islington, London which has a mixture of established (probably older) fairly wealthy residents plus a number of transient people who live in the area for a short while at the moment the business is called Angel Faces (Angel is the name of the underground station nearby), and for me this is overly feminine, and does not really represent the image that we want to portray. We need to attract more clients, but also understand that women will be the majority of the client base The business has a high quality feel and will offer premium services rather than at the low end of the market