Hello
How search engines understand - what is most important to you and your business
All search engines is still a machine not human
You should explain to the search engines for your business in text
To start SEO project you need know about Google, Yahoo, Bing - requirements
1. Keywords - you need 5 words without repeating - all other google ignored
2. Description - you need 10 words without repeating - keywords 5 + more 5 words
3. Title - you need 4 or 5 words without repeating - all depends on the range of words
4. Body text - you need 200 words - and some little technics which words where to stay
5. Finally if you have words in URL this is very good
All words must be arranged correctly or your website go out from search engine
Google only read the first 5 words and then calculated their strength and your rank
If you have more than 5 words your chance to rank dropped
Backlinks - need to registering your web page in social media like
Google, Facebook, Linkedin, Yelp, Youtube, Twitter
when your friends click on web link - you take Backlinks - this is good
For me it is important to help you if that happens I will be grateful for your evaluation
Regards
Dimitar