Develop research proposal - scenario 2500 words

This is a simple academic research proposal writing exercise. It requires the writer to: 1. articulate an imaginary scenario / business problem - eg flat sales at Nespresso 2. research information available in teh market and literature; 3. develop a theory or hypothesis; 4. develop a research proposal to test that hypothesis and identify other reasons and solutions to the problem. Your estimate should allow for unlimited rewrites but it will probably only be two. PM for more details. must use Harvard references. all material become the property of the employer and confidentiality is a must.