I obtained my bachelors degree in Business Administration with a specialty in Marketing at Marymount University. The focus of my specialty is primarily in international marketing, marketing management, and marketing research. In 2014, shortly after completing my BBA, I moved to Nicaragua to acquire more international marketing experience.
Since then, I’ve acquired experience in market research, CSAT, market intelligence and business intelligence in the Soft Drink Manufacturing Industry, Retail, and Online Marketing Industry. In the soft drink manufacturing industry, I had to constantly keep track of KPIs, sales trends and pricing strategies through the use of ERPs. In the Retail industry, I learned the importance of CRM management, data collection, competitor product and pricing benchmarking, and market research. In the Online Marketing Industry, I discovered the importance of being able to leverage internal data sources along with market research to identify the best prospects to create a data driven lead management strategy.
Thanks to the positions I’ve held, I’ve developed strong leadership skills, communication skills, and the talent to work effectively with others even in an extremely fast paced environment.
I look forward to hearing from you soon.
Best Regards,
Perla B.