As an avid gamer and game collector for decades, I have a wealth of gaming experience to draw from and a deep understanding of gaming culture. With the abundance of "Let's Play" videos and online news sources, writing about current games needs to come from a background of experience with games. Readers want to hear about games from someone that knows what they're talking about, and has a sense of the shared desires and frustrations of the people buying and playing the games.
Most importantly, there needs to be a core of integrity in games journalism. Readers can immediately sense when a review or article are regurgitating promotional copy, and will quickly dismiss it. The value from quality writing is in gaining a consistent sense of value and qualities, both good and bad, of games. With the massive number of games coming out and available, gamers want to know what games are worth their time and money. This is a service I wish to provide for your readers.
Developing trust with the readership will also enhance the value the site has for marketing. If readers see that a game, console, or accessory is getting favorably reviewed on a site whom they trust, they are far more likely to spend their money on that product. In the long term, this will give the website a strong foundation of reputability and strength for both marketers and the readers, and help the website stand out in the crowd.