Marketing Expert to design and execute a plan for our brand

- Identify and craft primary media messages - Developing custom marketing and advertising strategies - Creating designs and layouts for media outlets - Writing pitches, blog posts and articles - Making decisions about the cost of branding and analyzing trends in customer spending - Building relationships with influencers, journalists and media outlets - Overseeing social media accounts and ensure brand consistency - Using social media marketing tools to create and maintain the company’s brand - Working with marketing professionals to develop social media marketing campaigns - Interacting with customers and other stakeholders via the company’s social media accounts - Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements - Researching social media trends and informing management of changes that are relevant to the company’s marketing activities - Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs