Write a Report

Write a briefing memo of between five and 10 pages on [login to view URL] that will be suitable for presentation to an Executive Management team, based on the following scope: Profile of Alibaba business including: • Brief history and ownership structure • Outline of business model, for example: o Does Alibaba resemble Amazon or eBay, a hybrid of the two or something completely different? o What’s Alibaba’s monetisation strategy? o Can sellers operate branded pages within Alibaba? • Countries where site operates in • Visitation and spend statistics • Listing of most popular categories shopped by either value or units (e.g. apparel, health and beauty, office supplies) • Listing of office supplies and office technology sub categories offered for sale and depth of coverage (i.e. how many SKUs) o Writing instruments o Paper o Pads and books o Mailroom supplies (labels, envelopes) o Inkjet / toner cartridges o Computers (notebooks, tablets, desktops) o Computer accessories / peripherals (USB memory sticks, external drives, monitors, tablet and smartphone accessories) o Filing products (binders, Manilla folders, dividers and adhesive flags etc) o General office supplies (office tape, glues, staplers scissors, desk accessories etc) o Printers • If possible, information on units or value of office supplies and office technology sub categories purchased on the site • Any qualitative information on how consumers shop the site (e.g. by brand, by specific product category, by supplier?) • Outline of Alibaba’s plans to commence operating in Australia Trading on Alibaba • Outline of process for becoming a registered seller on Alibaba for Australian businesses • Outline of costs associated with registration • Identification of any permits or conditions of being a registered seller • Details of any office supplies and technology sub categories that cannot be sold into China or products which attract additional/punitive taxes