ECommerce Marketing for B2C startup initiative

Who We Are: We are a B2C business that specializes in helping Homeowners perform background checks on contractors for the purposes of doing home repair or improvements and limiting their liability. The company and products are fully functional, but the marketing needs some help getting started. We are looking to establish our particular niche amongst our competitors. Product Domain Keywords: 1 - Contractor Background Check (Very Expensive and more closely associated with hiring employees/contractors) 2 - Homeowners (Large customer base but very generic keyword) 3 - Types of Professionals (Plumber, electrician) 4 - Types of Jobs (Roofing, Landscaping) 5 - Liability (What we aim to reduce for the homeowner) Plenty of keywords to work with but need to find our particular intersection of affordable and relevant. What we are looking for: We are looking for a “one stop shop” that focuses on small business e-commerce. Ideally we are looking for one input at this stage to help develop a cohesive flow that integrates our advertising, marketing, and sales operations. Specifically we would like help in creating the first end to end process for our company with the expectation that we can then take delivered work and replicate the process as circumstances change. This project can roughly be divided into 4 sections: Sales Funnel, Content, Advertisement, Email Campaign Scope of Project: Sales/Marketing Funnel: Sales Funnel Creation: Landing Page w/ signup option, Product Page, upsell and downsell options Template for 1 funnel that can be replicated Content: FB Posts: 1-3 pages Landing Page Content: 1-3 pages Advertisement: Google Ads Facebook Ads Email Campaign: For users that gave email in the sales funnel Requirements: This is a Wordpress site and any deliverables must be able to be managed by the end user without Freelancer support. All work delivered must be in a ‘templated’ fashion that can be expanded upon by us. Details of what this includes will be finalized before work begins.