Undefined Goal and Audience Web Project

I am currently unclear about the specific goals and desired functionalities of my project, as well as the target demographic. During our initial discussions, we will focus on clarifying these aspects. This will involve identifying potential strategies for increasing online sales, improving user experience, and increasing website traffic, as well as selecting needed functionalities such as user registration and login, e-commerce functions, or social media integration. Lastly, we will need to specify our target audience among teens and young adults, professionals, or the elderly population. Ideally, the freelancer should have excellent communication and planning skills, with a knack for working with clients to define their needs.