Audio video application jobs

I'm in need of an ESP32 BLE application that can be controlled remotely. The platform for the user interaction will be Arduino ESP32. Key Requirements: - Client/Server Architecture: This application should have a client/server structure. - Bidirectional Communication: The application should support both reading and writing data. - Multiple Device Control: The application should be capable of controlling between 1-5 different devices. The ideal freelancer for this project should have: - Strong experience with ESP32 and Bluetooth Low Energy. - Proficiency in developing applications for Arduino ESP32. - Proven track record of building client/server applications. - Excellent communication skills to understand the specific requirements of this project.

I'm in need of a professional who can integrate a custom video player on my PHP website. The current player does not support casting to TV. Here are the specifics: - The current default player on my site needs to be replaced. - The new video player must have a 'cast to TV' functionality. - You're free to choose the video player as long as it supports casting. Ideal Skills & Experience: - Proficient in PHP, as the website is built on this platform. - Previous experience integrating custom video players into websites. - Understanding of video streaming technologies. - Knowledge of casting technologies is a plus.

Send me samples of your best Interactive Customizable VR Backgrounds work. I'm seeking an experienced Unreal Engine developer to create custom virtual reality backgrounds for interactive installations. Key Requirements: - Customizable VR Backgrounds: The backgrounds must be fully customizable to fit various interactive scenarios. The ability to tweak elements like colors, textures, lighting, and spatial layout is critical to achieving the desired immersive effect. Ideal Candidate: - Proficiency in Unreal Engine: A solid grasp of Unreal Engine is non-negotiable for this project. You should be able to design and implement complex, interactive VR environments within this software. - UI/UX Skills: While not mandatory, additional skills in user interface and experience design will be...

The developer must be able to create an app that can ... 1. open a video of a wrestling match. 2. app will be able to "mark" various spots within the wrestling match that will interest an evaluator. 3. the marks are created by clicking on a button where the evaluator must go to review. 4. The app will create a score using Google Sheets. We are seeking a skilled video editor to mark several training videos using a custom screen. The marked areas will not only serve copyright protection interests but also provide necessary instructions to aid in understanding video content. Key tasks include: An ideal candidate would have noteworthy experience editing training videos and a solid understanding of copyright protection. A flair for seamlessly conveying instr...

I'm in need of an experienced full-stack developer proficient in both Python and Java. As a dedicated developer on this project, you would: - Develop the frontend using Python - Design and build back-end services with Java Skills & Experience Needed: - Proven experience as a full-stack developer - Proficiency in Python for frontend development - Proficiency in Java for backend development This job requires the ability to quickly learn and adapt in a fast-paced development environment. If you have the skills and experience detailed above and are excited about joining the team, I encourage you to bid on this project.

I'm looking for a software developer who can create a custom audio player for Windows. The main features of this software include: - Play MP3 audio files: The software should be able to play audio files that are stored in cache memory. It's crucial that the player has a smooth and user-friendly interface for easy playback. - Auto-update from an online source: I would like the software to be capable of periodically updating the audio tracks from an online source. The method of update can be the most convenient for you to implement. I do not need features for managing the audio tracks (e.g., playlists, adjusting track order, or deleting tracks). The primary focus is on the playability and auto-updating of the tracks. The ideal developer for t...

I'm looking for a skilled 3D animator who can bring to life a 3-5 minute music video in a realistic style. Key Requirements: - 3D Animation: We want the characters and environment to be brought to life in stunning, believable detail. - Music Video Experience: Previous experience in creating music videos is highly preferred. - Realistic Style: The animation should be in a realistic style, with smooth movements and attention to detail. Ideal Skills and Experience: - Proficient in 3D animation software like Blender, Maya, or Cinema 4D. - Previous experience in creating music videos, particularly in a realistic style. - An eye for detail and ability to bring characters to life in a realistic manner.

I'm on the hunt for a skilled video creator to help us produce a video that will introduce our company to potential clients and showcase our unique selling points and benefits. The end product needs to be professionally polished and fit for distribution across various digital platforms. Key Responsibilities: - Get familiar with our company's unique selling points and benefits - Translate these features into a compelling visual narrative - Design, edit and produce a professionally polished video Ideal Skills and Experience: - Video production and editing - Experience in delivering client-centric messages - Understanding and demonstrating product/service benefits through visual storytelling - Knowledge of digital marketing channels for video dis...

UI/UX Designer (Desktop Applications) Position Overview: We are seeking a talented UI/UX Designer with a proven track record in designing desktop applications and collaborating closely with .NET developers. As a member of our dynamic team, you will have the opportunity to shape the user interface and experience of our flagship products, contributing to their success in the market. Responsibilities: Collaborate with cross-functional teams to understand product requirements and user needs. Design intuitive and visually appealing user interfaces for desktop applications using industry-standard tools and methodologies. Conduct usability testing and gather feedback to iterate on designs and enhance user satisfaction. Work closely with .NET developers to ensure seamless integration of UI de...

I'm seeking an expert with a strong background in computer science, specifically in data analysis and mobile application development. Unfortunately, I skipped a question on the required operating system, so ideally, you should be able to work on multiple platforms. Key responsibilities: - Analysis of complex data sets to influence mobile application development. - Conceptualize, design, program, test, and improve a mobile application based on data findings. Important Skills: - Expertise in data analysis (Python, R, SAS, or related tools). - Proficiency in mobile application development, with experience in both iOS and Android a plus. - Strong problem-solving capabilities and attention to detail. In addition to your technical skills, having a keen eye fo...

I'm looking for an expert to fix Filezilla Server. It was working up until a few days ago and now I cannot connect to it. If you are not a complete and total expert in FIleZilla do not contact me. It should only take someone who knows it well a few minutes to fix.

I'm seeking an advanced C#/ C++ developer with prior experience in creating desktop applications on Windows. Familiarity with TWAIN integration is crucial. Key Requirements: - Advanced C#/C++ Knowledge: The ideal candidate should be comfortable and well-versed in advanced C++ concepts. - Windows Desktop Application Development: Previous experience in developing desktop applications on Windows is a must. - TWAIN Integration: You should have prior experience integrating TWAIN for image scanning functionalities. This is a challenging project that requires a high level of expertise in C#/C++ and experience in developing Windows desktop applications, particularly with TWAIN integration. If you're confident in your skills and have a solid track record in similar projects, I&#...

As a content creator aiming to enhance the visibility of my YouTube videos, I'...Requirements: - Goal: The primary objective is to boost the total view count of the videos. - Target Audience: The content caters specifically to professionals and entrepreneurs. Therefore, the promotion approach should be tailored to this demographic. - Video Duration: The average length of the videos falls between 10-20 minutes. It's crucial that the promotion strategy aligns with this duration. Ideally, you should have experience in: - YouTube promotion and marketing - Engaging professional audiences - Crafting strategies for video content of varying lengths Your proposal should outline a clear plan on how you will increase the views of these videos and your methodology in engagi...

I'm seeking a proficient video editor to put an interesting spin on my work. You will be required to deliver high-quality advanced editing with a particular focus on visually stimulating transitions. Key Requirements: - Expertise in advanced video editing techniques - Proven experience with creating impressive visual transitions - Ability to bring a creative approach to video editing. Your job here will not just be about making cuts and edits. It's about elevating the material to its highest potential. A keen eye for detail is essential. The success of this project relies heavily on your ability to bring these visual transitions to life. I'm looking forward to your bids.

I'm seeking a skilled animator with voice-over capabilities to help me produce engaging, long-form educational explainer videos. Key Details: - Video Length: The typical video length I require is more than 3 minutes. - Goal: The primary aim of these videos is to teach courses/books. - Animation Style: I'm open to various styles but would appreciate your input and expertise on the best approach for educational content. Ideal Skills: - Proficiency in 2D animation - Experience creating educational content - Voice-over capabilities - Understanding of effective educational video design - someone who understands basic islamic concepts and terminology. - create unique muslim characters. Your role in this project will be to bring my teaching materials to life...

I'm in need of a high-energy, 60-second video to promote an upcoming golf tournament. Key Points: - Incorporate the logos, wordmarks, player names, and key stats of 11 teams and 44 players. - Utilize a mix of motion graphics, 3D animations, and text animations to make the video visually engaging. - Use dramatic music to enhance the overall excitement. - Player information should be displayed via overlay text on the video, rather than through dedicated slides or narration. Ideal Skills: - Proficiency in motion graphics, 3D animations, and text animations. - Experience in creating engaging, fast-paced promotional videos. - Ability to work with dramatic music to enhance the video's impact. - Good eye for aesthetically pleasing graphics and layout. - Understan...

...looking for a freelancer to support my online marketing efforts by creating a live-action video for my website. Key Project Details: - The video will serve as an introduction to my website, aiming to engage and inform potential users about the platform and its benefits. - The style of video I'm looking for is live-action, as I believe this approach will best resonate with my target audience. Ideal Freelancer: - Experience in creating engaging, high-quality live-action promotional videos. - Proficiency in video editing and post-production. - Familiarity with social media platforms such as Instagram, as the video will also be used for marketing purposes. -my budget is about $50 If you're a creative video producer with a knack for stor...

...for multiple projects for my agency. • I run a short-form agency that cuts videos for various trainers, companies, and podcasts. • The videos are up to 60 seconds long and I expect you to edit subtitles, B-roll, stock footage, dynamic movements/graphics and generally make the video entertaining and very engaging. • I am looking for someone who can work as a full-time editor for the next 6-12 months, with the possibility of a constant salary increase as the agency grows. • You will get 10 USD for each edited video Editors with experience in the German market who have previously edited videos in German are a significant bonus. • The process is very simple. • All videos are exclusively in German. I provide a word-by-word transcription f...

I'm in need of a talented individual to finish the mixing process on my rock album. I've completed the initial mix but require an expert to improve the audio quality. Your role would involve: - Listening to the initial mix - Identifying areas that require enhancement - Applying necessary changes to improve overall audio quality The ideal candidate will possess outstanding audio mixing skills, especially in pop rock music, and have a keen ear for detail. Proven experience in audio enhancement and a portfolio showcasing your ability to improve initial mixes is paramount. Please ensure your submitted proposals detail your specific skills and experience relevant to this project. Thank you! Sam

I'm in need of an experienced ReactJs developer to assist in setting up a new web application project. The project will include the following specifics: - User Registration and Login: The application will require a secure and user-friendly registration and login system. - Integration with Database: We need to establish a connection between the ReactJs frontend and a database. Although the specific database type is yet to be decided, your insight on this matter would be valuable. Your primary task will be the initial setup of the ReactJs environment for this project. You may be also asked to provide guidance on the integration with the chosen database depending on the project stage. Ideal skills and experience for this job include: - Strong proficiency in ReactJs and ...

I am looking for a talented video editor who specializes in motion graphics and special effects. The ideal candidate should: - Have a strong mastery of clean and minimalist style for video editing - Be experienced in creating impactful motion graphics and special effects - Be capable of producing high-quality work under a tight schedule The project involves editing a video with a duration of less than 1 minute. Please, include samples of your previous work that closely match my requirements in your bid. Looking forward to your creative touch.

I'm in need of an expert animator who can make a creative video which can introduce our business and explain how it works in the form of an engaging explanatory video. Your role would involve the actual creation of the 2D or 3D video but also creating a storyboard on the basis of a script that will be shared with you. Specifically, I am looking for: Storyboarding: You are expected to devise an engaging, customer-friendly storyboard based on the script that will be provided to you. - Video Creation: After finalizing the script and storyboard, you will create the explainer video in 2D or 3D format. I'm aiming for nothing short of high quality. Target Audience: The video should be tailored for my customers. So a clear understanding and...

We are seeking a skilled freelancer to edit four videos for Woof & Wag Bayview, Sucat, a new branch of our pet grooming business. These videos will serve as an introduction to the neighborhood, showcasing our facilities, services, and unique features. The aim is to create engaging, attention-grabbing content for ads that highlights happy pets and satisfied owners. Video Details: Quantity: Four videos in total. Format: Two landscape videos (16:9 aspect ratio). Two 30-second videos tailored for Instagram stories. Content Focus: Happy pets, smiling owners, and the unique features of Woof & Wag Bayview, Sucat. Unique Features to Highlight: 100% Organic Shampoos: Emphasize the use of organic products for pet grooming, showcasing the health and wellness aspect of our service...

Good day, We please need a Freelancer to create a WebM video from an existing and purchased Premiere Pro template. This is the template: The requirements to the output video are: - Put below mentioned sequences 01-03 into a row - Video will be displayed in this frame (check ) - Video must be in WebM format - Video background must be transparent (!!) - Video must be web-optimized - Video must run in a loop - Video must contain transparent gradient on left/right side - Video sequence 03 must contain transition animation Please check the individual sequences for more details: Sequence 01 - Smartphone - Take animation from 00:09 - 00:15 - Take screenshot

I'm looking for a developer to add an FAQ bot to my MVC application. The bot will be used on the Microsoft Teams platform. Your primary role will be to program the bot to automatically respond to customer service inquiries. Requirements: - Experience with bot integration - Familiarity with MVC application architecture - Ability to create bots that can handle FAQs around customer service - Exceptional problem-solving skills Deliverables: - A fully integrated bot in the MVC app that answers FAQs related to customer service. Ideal Skills: - mvc and C#

I need a professional who can scrape videos. I'm looking for someone who can download videos at its maximum size from websites.

I'm looking for video editors who are very skilled and can edit videos like these youtube channels- @MagnatesMedia?si=-axlUhroOadUc0sY @ImanGadzhi?si=W09CYx-c3SUTyCLH Budget- $80-100 for 6-8 min video.

I'm seeking a proficient video editor to put an interesting spin on my work. You will be required to deliver high-quality advanced editing with a particular focus on visually stimulating transitions. Key Requirements: - Expertise in advanced video editing techniques - Proven experience with creating impressive visual transitions - Ability to bring a creative approach to video editing. Your job here will not just be about making cuts and edits. It's about elevating the material to its highest potential. A keen eye for detail is essential. The success of this project relies heavily on your ability to bring these visual transitions to life. I'm looking forward to your bids.

There's an image of a leopard print scarf featured in a less than 1-minute social media advert that needs a new look. I'm looking to transform this scarf's colour t...of a leopard print scarf featured in a less than 1-minute social media advert that needs a new look. I'm looking to transform this scarf's colour to navy and black while maintaining the video's overall quality and aesthetics. Ideal Skills Needed: - Strong video editing capabilities (preferably with Adobe Premier Pro or Final Cut Pro). - Keen colour grading and colour correction skills. - Eye for detail to maintain the scarf's texture and pattern after colour transformation. Experience: Proven background in colour grading and video editing specifically for social media platf...

I'm looking to hire a creative graphic artist who can develop an illustrative artwork for my Spotify song. The primary goal of this project is to significantly increase visibility for my music and enhance its promotional strategy. The artwork should effectively convey an energetic mood, resona...mood - Artwork that complements the sound and style of the song - Understanding of Spotify's visual guidelines for song promotion Ideal candidates for this project have: - Proven experience in designing song artwork, particularly for Spotify - A strong portfolio showcasing illustrative art - The ability to design for specific moods and emotions - A good understanding of the music industry and audio-visual promotion - Excellent communication skills to align on the vision and make a...

Good day, We please need a Freelancer to create a WebM video from an existing and purchased Premiere Pro template. This is the template: The requirements to the output video are: - Put below mentioned sequences 01-03 into a row - Video will be displayed in this frame (check ) - Video must be in WebM format - Video background must be transparent (!!) - Video must be web-optimized - Video must run in a loop - Video must contain transparent gradient on left/right side - Video sequence 03 must contain transition animation Please check the individual sequences for more details: Sequence 01 - Smartphone - Take animation from 00:09 - 00:15 - Take screenshot

As a creator of educational content, I am seeking a skilled voiceover artist that can help me create an engaging audio experience for my series of instructional videos. The ideal candidate should be fluent in both English and Arabic, providing a multicultural and diverse sound to appeal to a wide range of audiences. Key Requirements: - Capable of providing high-quality voiceover for more than 10 educational videos. - Proficient in English and Arabic. - Able to deliver clear and articulate audio suited for an adult audience and keep the audience engaged. Previous experience in creating educational content or working with similar projects will be prioritized. Please include your portfolio or sample work in your proposal.

Introduction: We are looking for a dynamic and innovative content creator for a special campaign on Instagram, aimed at generating interest from qualified people who have visited our profile. This campaign is crucial for attracting leads aligned with our Ideal Consumer Profile (ICP), through strategic interaction with related profiles. Campaign objectives: The main objective is to engage profile visitors with a series of posts that strongly resonate with their pain/problems and desire/need, encouraging them to explore and interact with our content. Target audience: The freelancer will have access to the detailed ICP, as well as full descriptions of the offer and product, to ensure precise and targeted communication. Communication style and tone: We are looking for an innovative communic...

We are seeking a talented full stack developer to create a mobile application for a medical start up. The application will serve as a platform for patients to perform home based outdoors exercise, receive general information about their condition and communicate with healthcare professionals. The developer will be responsible for both front-end and back-end development, ensuring seamless integration and user-friendly interface. The ideal candidate should have experience in developing mobile applications, knowledge of the medical industry, and proficiency in programming languages such as JavaScript, HTML, and CSS. Responsibilities: - Collaborate with the team to gather requirements and design the application architecture - Develop and implement front-end components usi...

I'm looking for a scriptwriter passionate about cricket, who can craft engaging, informative and educational 5-10 minute YouTube videos. The ideal candidate must: - Have a native-level English proficiency - Be well-versed in cricket with a deep understanding of cricket tactics and strategies - Be familiar with famous cricket players and their career highlights - Have a comprehensive knowledge of the history and evolution of cricket The project involves creating weekly scripts that cover the above themes. The videos will need to be engaging and educational, appealing to a broad audience of cricket enthusiasts. Ideal candidates should have previous experience in scriptwriting, particularly for visual media, and have a good understanding of YouTube content creation. It's importa...

I'm on a quest for an innovative video creator to introduce a culturally diverse team, spanning Africa, Arab regions, and Russia. This project aims at offering not only a cultural education but also entertainment. It's a great chance to showcase your creative ability to mesh cultural peculiarities with whimsical and light-hearted styles. Ideal Skills: - Remarkable experience in producing entertaining and silly videos - Animating skills - Demonstrable knowledge of the cultures and environments in Africa, Arab countries, and Russia The successfully heart-warming and whimsically humorous video would serve as a tool to start a team meeting and introducing the team. I'm looking forward to collaborating with someone who shares this playful vision and can bring the...

I'm looking to set up a high-definition video streaming server, dedicated to hosting and broadcasting user-generated content. Key Requirements: - Configuration for HD video streaming: The server should support High Definition (HD) quality video streaming, ensuring a seamless playback experience for viewers. - User-generated content management: The server must be capable of managing and broadcasting user-generated content. This includes the ability to upload new content, schedule broadcasts, and manage the video library efficiently. Ideal Candidate: - Experience in setting up and managing streaming servers: I'm seeking a professional with proven experience in configuring streaming servers, particularly those designed for HD video content. - F...

[Hiring][Remote][English, Portuguese][Basic IT Tech] I am looking for a good English speaker who can do audio call management in EST time zone. 500$ per month salary Will require Good speaking English & Portuguese and basic tech skill. Full availability and 3 - 4 hours of call handling every day. Please apply if interested.

I am in need of a skilled animator to create an engaging animated video for a client. This project is time-sensitive and requires a quick turnaround. - I need a concise yet impactful video that resonates with the target audience. - You will have creative freedom to shape the video's concept but it must align with the client's goals. - The animation should be professional, polished, and have a clear call to action. Ideal Skills: - Proficiency in animation software - Strong creative and storytelling abilities - Ability to work under tight deadlines - Previous experience in creating animated videos The video should be of a suitable length to convey the message effectively. A script or storyboard will be provided for your reference. Your task will be to bring...

I'm seeking an experienced video creator specialized in animated explainer content. The primary objective of this project is to engage and educate business professionals. Key Responsibilities: - Create a high-quality, professional animated explainer video - Understand the target audience and deliver content that resonates with business professionals Ideal Candidate: - Proven experience in creating animated explainer videos - Proficient in video editing software and animation tools - Strong understanding of creating engaging content for business professionals Please submit your portfolio and any relevant experience in your proposal. Looking forward to working with a skilled video creator.

I'm in need of a talented content creator, specifically with experience in video production. The task at hand involves the creation of an educational video aimed at an adult audience. Key requirements and considerations include: - Expertise in educational content creation. - Ability to accurately target an adult audience. - Prior experience in the specific field of video production. Ideal candidates will possess a blend of creative flair, educational content creation experience, and a keen understanding of adult learning styles. If this sounds like a project you'd excel in, I'm eager to see your bid.

We want to do weekly HOW TO videos on youtube. We need the freelancer to set up a video template for us with our branding that we can film our own videos on and use the template for branding puposes

I'm looking for a talented content creator to help me with a video content project that focuses on brand promotion. Key Requirements: - The video should be engaging and attention-grabbing to appeal to the general public. - The content should be tailored for brand promotion, showcasing the unique selling points and key values of the brand. Ideal Skills and Experience: - Prior experience with creating video content for brand promotion and marketing. - Strong storytelling and video editing skills. - Understanding of the general public's preferences and interests to create appealing content.

...Technology a. The application must be developed for iOS and Android mobile platforms. b. Use of Augmented Reality library/framework that supports multi-platform so that it is expected to provide a consistent and smooth experience across various devices. c. Integration with the latest Augmented Reality technologies such as marker-based AR, markerless AR, and QR recognition to display equipment information. 3. User Interface (UI/UX) a. Creation of a user interface in two languages, Indonesian and English. b. The user interface must be well designed to ensure an intuitive and user-friendly experience. c. The UI/UX design must be responsive and able to adapt well to various screen sizes on Android and iOS mobile devices, both smartphones and tablets. 4. System Integration a. The...

I'm looking for a skilled video editor to help me make my promotional video more concise without losing its impact. - The primary goal is to reduce the overall duration of the video without compromising the core message or the quality of the content. - The video will have to be trimmed without losing its essence. - I want to include some background music that will enhance the overall viewing experience. - Text and subtitles should be added in a way that complements the visuals, making the video more engaging and informative. - Special moments and highlights need to be emphasized, ensuring they capture the viewer's attention. The ideal candidate for this project should have a solid understanding of promotional content, video editing...

Project Overview: We are looking to create a dynamic promotional video for 'Pizzone', an innovative HORECA app designed to streamline the supply process for bars and restaurants, allowing them to order beverages and food online. The video should capture the ease and efficiency of using Pizzone, emphasizing its functionality and benefits to potential users. Objective: The main goal of the video is to illustrate how 'Pizzone' simplifies the ordering process, saves time, and offers a wide range of products, including alcoholic beverages. The video should engage potential users and encourage them to download and use the app. Target Audience: Our primary audience includes owners and managers of bars, restaurants, and other hospitality venues loo...

Hello Developers, i need a very simple app for Samsung Tizen and Lg Webos. Just click on app icon and start a video streaming based on wowza HLS stream. I need to have play pause from remote, center button, play pause and and with press back button exit the app. Very simple code. I need to have the source code and all the steps to publish this app. Also have all support to publish this app. Very simple, click, play, back exit app. No need landing page or other. Need to have this app for all MODELS SAMSUNG and all MODEL LG , hd, fullhd, 4k etc etc Thanks

I am looking for a creative individual proficient in Adobe Premiere Pro and Photoshop to create captivating videos for entertainment content. Each video will have a duration of less than a minute. Here's what I require: • Strong knowledge of Adobe Premiere Pro and Photoshop. • Experience in creating montage-style videos. • Ability to take direction yet inject creativity into the project. • Prior experience with entertainment content is a plus. • Provide edits under strict deadlines. Please include examples of your previous work that demonstrate your montaging skills. I am offering 10 AUD per video. Your experience and portfolio will be key factors in my decision. Let's create an engaging experience together!

I'm looking for a skilled 3D animator to create a 30-second, bright and cheerful video set in a fantasy world. Key requirements: - 3D video creation: You should be able to develop a captivating, immersive 3D environment. Prior experience with similar projects, especially in the fantasy genre, will be a significant advantage. - Sense of atmosphere: The video should convey a bright and cheerful mood. Your ability to set the right tone through visual and audio elements is crucial. - Deadline adherence: The video needs to be delivered within two weeks. It's important that you're able to work efficiently and effectively to meet this timeline. Ideal skills: - Proficiency in 3D animation and video creation tools. - Strong understandi...

I am looking for a versatile video creator who can produce engaging, animated YouTube videos on a variety of health topics. The aim will be to cover nutrition, exercise, and mental health comprehensively. The responsibilities will include: - Creating and editing 5-10 minute animated videos - Carrying out thorough research on each health topic to provide accurate and helpful content The ideal candidate would be someone with: - Experience in creating animated video content - A strong grasp of health and fitness concepts - Excellent research and communication skills - A knack for simplifying complex health information in a way that's easy for a general audience to understand and apply.