Company description template jobs

I'm seeking experienced UML and OCL modelers to conceptualize my full system information and transcribe the model for the USE (.use) tool. Key tasks include: - Conceptualize the entire system model using UML and OCL - Transcribe the model for USE tool - Create necessary UML diagrams: Class Diagram, Use Case Diagram, Sequence Diagram Ideal skills would include expertise in UML, OCL, and system modeling. Familiarity with the USE tool is essential.

I need a versatile professional to create a highly effective landing page for my three professional services businesses. The purpose of this landing page is primarily to promote my services. Key Features: - Dynamic call to action buttons that intrigue potential clients - Genuine testimonials that reinforce credibility - Detailed description of the services provided Freelancer's skills should include: - Proven experience in landing page design - Deep understanding of professional services industry - Proficient in creating engaging Call to Action buttons - Experience in setting up functional testimonials - Ability to portray detailed and clear service descriptions.

...seeking a skilled Angular developer with experience in design and CTA implementation to assist in completing a Marketplace website. Key Requirements: - Angular Expertise: Proficiency in Angular is essential for this project. You should have significant experience working with this technology, and be able to demonstrate your skills with examples. - Design Skills: While we're using a pre-designed template, we require someone with a good eye for design to make small modifications to ensure the site meets our standards. - CTA Implementation: Experience in implementing effective Call-to-Actions is a must. Your input will be crucial in ensuring our users take the desired actions. - Marketplace Experience: If you have experience working on marketplace websites, that would be a bo...

I need an expert to establish my eBay marketplace for selling individua...establish my eBay marketplace for selling individual bottles of syrup for frozen drinks. The ideal freelancer should have experience in setting up and optimizing product listings on eBay, especially within the drink or food industry. Based in Brisbane Queensland Australia. Selling into states on Queensland, New South Wales, Victoria mainly. Key Responsibilities: - Create an inviting and accurate description of the product - Set up an efficient shipping and handling process - Handle customer inquiries and concerns. Experience: - Setting up eBay stores - Food and beverage industry knowledge preferred - Exceptional customer service skills. Have a sales/product history and profile from previous business Owner ...

...comprehensive information about the venue - Match timings should be included - Broadcast details for each match should be provided Ideal Skills: - Proficiency in Google Sheets - Knowledge of cricket and its various tournaments - Attention to detail to ensure that all necessary information is included - Time management skills to complete the project in a timely manner more details--- ### Task Description: Google Sheets Data Entry Expert for Cricket Schedule **Objective:** Create a comprehensive cricket schedule for the English summer season using Google Sheets. The schedule should include fixtures for various tournaments and teams, organized by date and start time. **Scope:** The schedule should cover the following: 1. England Men 2. England Women 3. England Disability 4. Vital...

I am looking to launch a marketing business that offers SEO services for our clients, and I need an SEO specialist to do this, continuously, and for all website platforms. Key aspects of the project include: - Enhancing website visibility: I want my client's websites to be easily discovered by potential customers. - Keyword optimization: Understanding common search terms in my clients industry's and incorporating these into their sites. - Competitive analysis: Researching my clients competitors' SEO strategies and identifying opportunities for them to stand out. - White Hat tactics only - White label preferred - This will be an ongoing project, that I am looking for a quote only right now. - I need a quote for each of the following clients that I would bring to the pictur...

I need an Excel expert to create a comprehensive spreadsheet to track and calculate project costs, revenues, expenses, and profits. Specific calculations required include sum, average, percentage. The Excel sheet should track the following: - Project cost - Project revenue - Project expenses - Percentage of account receivable - Percentage of account paid - How the client paid after tax - Description for the costs - Percentage of the costs - Percentage of the profit before tax - Percentage of account receivable before tax - Date of payment The data presentation in the spreadsheet should be in the form of tables and graphs. Experience with financial data analysis and management is vital. Understanding of cost and profit calculations, as well as capability to implement advanced Ex...

I need a talented designer to creatively illustrate a company overview brochure with an artistic style. Your task involves using relevant design elements that bring color and life to our company's story without using traditional, general information. Key information: - Though the specific content for the brochure was not provided, we broadly want to focus on the company's history, the services we offer, and client testimonials. You'll need to design and layout the given information in an eye-catching and engaging manner. Ideal Candidate: - A designer with a keen artistic eye and a portfolio showcasing previous similar work is desired. - Excellent communication skills are critical for understanding our requirements and suggesting creative inputs. - Proven experience ...

I need a concise but compelling company profile for my restaurant, focusing on its history, presence, background, achievement and vision etc. This profile will be used primarily for print materials, so I don't need photography included. Key deliverables: - A professionally written company profile highlighting the history, presence, background, achievement and vision etc. of the restaurant. - The content should be concise, engaging, and suitable for print materials. - No need for photography to be included. Ideal Skills & Experience: - Proven experience in creating F&B company profiles, particularly for restaurants or within the food industry. - Proficient in writing concise, engaging, and professional content. - Previous experience with print material...

Project Description: We are seeking a talented designer to create a visually stunning, engaging, and informative page that highlights our distinctive vanilla cultivation and preparation process. The page should take viewers on an immersive journey through our vanilla's lifecycle, from the lush fields of Maroantsetra, Madagascar to the final crafting of our premium product. The designer should use the attached infographic, process flow diagram, and vanilla cut styling guide as visual references to creat our own infographic ou design steps shaping the page's content and design. These resources provide comprehensive details on our process, including key steps, techniques, timing, and quality control measures. Project Goal: The ultimate goal is to create a page that educate...

--- ### Job Title: Excel Sheet Creation for Job Tracking and Payment Calculation **Description:** I need a custom Excel sheet to help me track jobs completed by my installers, including details about each job, such as dates, customer information, and payments. The sheet should be able to automatically calculate the total number of jobs done and the total payment owed to each installer. **Requirements:** 1. **Job Tracking:** - Columns for the date each job was completed. - Columns for the job details including customer address and account number. - Columns for the installer assigned to the job. 2. **Payment Calculation:** - Ability to input the payment rate per job. - Automatic calculation of the total number of jobs completed by each installer. - Automatic calc...

I'm in need of a classic and traditional logo to enhance brand recognition for my company. The primary use of the logo will be on print materials and also online. I have a design that I would like incorporated. The name of the company is BPIV Development. I would like the logo to be simple and I'd like to see it with both the word "Development" and just "BPIV". I'd like a classic font such as Times.

### Project Name: Optimize Scrap Metal Supply Chain ### Project Description: I am from Turkey and need a top-notch scrap metal consultant to streamline our supply chain. The consultant will work online as a freelancer and focus on: - **Metal Sourcing**: Finding reliable suppliers, getting total prices, and negotiating deals. - **Logistics**: Finding transportation solutions and ensuring CIF delivery to Turkey. Ideal skills include in-depth knowledge of the scrap metal industry, excellent logistics management, superior negotiation abilities, and strong communication skills. --- Feel free to use this refined version in your freelancer project description.

I have a set of hand-drawn electrical schematics on paper that I need to convert into electronic format. The goal is to create a basic layout for documentation purposes. I'm looking for a freelancer with a strong under...accurately represent the original hand-drawn schematics - Previous experience in similar projects is a plus I'm looking for a freelancer who can deliver high-quality work within a reasonable timeframe. Please include samples of similar projects in your bid. I expect there will be at least 1 feedback cycle where I redline what you provide, and you fix it. If you have read this entire project description indicate to me in your response that you have read the whole thing by using the word "Animal" in your response. This will be an indicator to m...

I have a website which is currently under const...website with less than 5 pages, built on a blank template. I'd like a professional who can configure my web hosting (and domain) to allow for easy publishing. Additionally, I need help in setting up a Cloudflare free SSL certificate for added security. Key tasks include: - Website Hosting Configuration: I need swift and efficient setup that will make the website ready for publishing. - Cloudflare Integration: The freelancer will need to link my website with Cloudflare and install a free SSL certificate to ensure secure browsing. Ideal skills and experience: - Proficiency with web hosting setup and configuration - Previous experience with Cloudflare SSL certificates - Knowledge of website building, even if the current site is a...

...elements in my templates and I place premium importance on their redesign. They are primarily designated for user interaction - a cornerstone of my platform. Ideal Candidate: The perfect freelancer for this project would possess a thorough understanding of Smarty templates along with a keen sense of modern design and layout trends. Dive in if you have what it takes to transform an existing Smarty template into a nexus of user engagement. I am interested in seeing any ideas, examples of work, or a prototype of what you can achieve....

As a creator focusing on educational content, I'm looking to further optimize and...Strategy: Suggesting and implementing strategies to maintain high visibility and attract more subscribers, taking into consideration the educational nature of my content. The project might involve: - Keyword Optimization: Identifying and targeting relevant keywords that could further boost the channel's visibility. - Metadata Review: A thorough review of the metadata used, including the title, description, and tags, to ensure they are optimized for search. - Audience Engagement: Strategies to maintain high engagement levels among the audience to encourage more subscriptions. If you have a proven track record of optimizing YouTube channels and increasing subscriber counts, I'd be kee...

I am in need of an AI developer who can help me with BUILDING AN APP FOR AMERICAN PROMUNCOATION TRAINING a natural language processing project specifically centered around speaker identification. Key Responsibilities: - create an app with data ( speech exercises and text) - integrate AI to correct speakers in real time! I'm looking for a professional with: - Proven experience in natural language processing, particularly in speaker identification. - Strong skills in machine learning, particularly in implementing speech recognition systems. - Excellent communication skills to understand and translate my needs into a functional and user-friendly system.

I'm in need of a skill...with photo editing capabilities. I need to create a creative template for this photo for the winner of a mystery shopper contest called : smile for each custmer. in the template i need : 1- the photo of the person with good editing and retouching. 2- the saba company logo. 3- the arabic text : ابتسامة لكل مراجع 4- you must align with brand guidelines, using the same logo colors in design, use only straight lines and sharp edges objects(ni curved shapes) 5- use brand fonts only. Brand assets in this link : attached sample of our designs to give you more idea about brand identity after choosing the winner entry, he will apply the template on 3 more photos. thanks

...(Equita Club Deals, Equità Bio Casa Imobiliária, Equità Construction Products and Services). Equita Club Deals (private P2P functionality): Login/Register Projects page Investor dashboards Access to documents and contracts Equità Bio Casa Imobiliária: Property listings (template creation and eventual API connection to partner real estate brokearage platform) Property details Contact form Equità Construction Products and Services: Product catalog (API connnected to dropshipping platform) Service forms About Us: Company history Team Blog: Articles on the real estate and construction market Contact: Contact form Contact information Location Social Media Links: Instagram Facebook I would appreciate it if you could send us a pro...

I'm looking for experienced freelancers who have worked with the Foodyman template. My goal is to customize it for a 6-month project, focusing on enhancing its visual design and functionality. Key Requirements: - Proficiency with the Foodyman template - Strong background in visual design and website functionality - Understanding of web design principles and trends - Proven experience in template customization - Availability for a 6-month project Tasks include but are not limited to: - Enhancing the visual appeal of the template - Improving its functionality and user experience - Incorporating any necessary content structure changes Your previous work with the Foodyman template will be a pre required. Please share your portfolio and references when...

I need a skilled website developer to help me upload my WordPress website templates to Hostinger. Key Responsibilities: - Assistance with uploading my existing WordPress website templates to Hostinger - Ensuring the website functions correctly post-upload Ideal Skills: - Proficiency in WordPress and Hostinger - Experience in website template upload and customization - Good communication skills Please note: I am not looking for website design or content creation; this project is solely for technical assistance with the upload process.

v2 - user can find merchant and register in their user account. after admin approve, Merchant can create shop and promotion. User will get 0.1% of their total sales, check v3. - shop field (brand name, address, website, whtasapp, facebook, description, category, City, how many brands, open for agency?(radio button)) - promotion field (title, normal price, now selling price, description, expire date, point weight - V4 user can follow shop to see their promotion in feed, also can apply to be their agent. - agent can share the promotion with uniqic referral link which will earn 2% v3 - point system- user purpose any thing will get point same as the price, usd 23.12, will get 23.12 points. if point weight is 2, then he will get 46.24 point. - when userB purchase, user A will ge...

Job Description: We are seeking a skilled Blockchain Transaction Analyst to assist in analyzing hundreds of blockchain transactions. The primary task is to identify and compile a comprehensive list of all wallets that have received cryptocurrency from specified sources. Responsibilities: - Analyze blockchain transactions from various sources. - Identify and compile a list of wallets that have received cryptocurrency from the specified sources. - Ensure accuracy and completeness of the data. - Provide a detailed report of findings. Requirements: - Proven experience in blockchain analysis and transaction tracking. - Proficiency with blockchain explorers and analysis tools. - Strong analytical skills and attention to detail. - Ability to work independently and meet deadlines. - Exce...

i am looking for someone who can design a logo, business card, letter head, flyer for a newly start up real estate and construction company. Company name is 'Vision Projects' and the slogan is 'realise your dreams...'

I'm looking for a skilled PHP Laravel developer to quote a PHP Laravel based project. Please note that the scope of this task is to provide a quote for the project, not to complete the project itself. However, if the quote is good, there is a chance that you will get the your bid by answering the following question: What is your favorite Laravel template engine?You must have completed at least 10 Laravel projects and be available for discussions via Zoom. The ideal candidate should have: - Proficiency in PHP and Laravel

I'm looking for a talented graphic designer to create a professional and sleek company brochure. The goal of this brochure is to provide a detailed overview of our products and services, as well as our contact information. Key Requirements: - Design a professional and sleek brochure - Include detailed information on our products and services - Ensure our contact information is clearly and prominently displayed Ideal Skills and Experience: - Graphic design experience with a portfolio showcasing similar projects - Understanding of company branding and ability to incorporate it into the design - Excellent communication skills to understand our company information and translate it into an engaging brochure. The brochure content will be provided.

I'm in need of an experienced data entry specialist who can assist in uploading 850 products onto my online store. You will be provided with the necessary product information (description, price, specifications) in the format of Excel/CSV files. Your tasks will include: - Accurate data input of all relevant product details - Verification and correction of any existing data entries - Ensuring all listings are in sync with their corresponding inventory Ideal Skills: - Experience in data entry, particularly e-commerce product listing is preferred - Proficiency in Excel - Attention to detail and accuracy are extremely essential - Fast typing speed with a keen eye for details. Please only bid if you have relevant experience, and can start work promptly.

...data list Competitor company list: - Design and Development: I need a professional design with a user-friendly interface. - Features: Essential features such as a secure payment gateway, user account management, and a smooth checkout process are key. - SEO: Implementing SEO best practices is a must. - Mobile Responsiveness: The site should be mobile responsive to cater to the growing number of mobile shoppers. - you should work from scratch not ready made template I would prefer a developer

I require a skilled website designer to create a platform that primarily provides information about my marketing company and the services we offer. The main focus should be on making the company's profile and our wide range of services crystal clear and compelling for anyone who visits the website. Ideal skills needed for the job include: - Proficiency in UX/UI Design - Experience in designing corporate websites - Knowledge of the technology industry would be an asset, enabling a more targeted and effective design. The end goal is to have a professionally designed site that stands out in the technology arena while effectively communicating what we do in a manner that engages potential customers and partners.

Need HTML Email Template similar like I attached, Need Expert designer require

As the owner of ABC Company, I am seeking an experienced and creative graphic designer to create an illustrative logo for my firm. Project Specifics: - Style: Illustration is crucial in the design to convey our brand's distinctiveness and personality. - Color Scheme: Blue and White are our preferred primary colors, as they represent our commitment to trustworthiness and clarity in the industry. Ideal Skills for the Job: - Proficiency in logo design and illustrating - Excellent understanding of color theory - Ability to work within brand guidelines - Experience in the corporate sector would be advantageous. Your task will be not only to design but also to infuse the essence of ABC Company into the Logo. I look forward to viewing your portfolio and discussing your id...

...minimalist logo and an image template for my upcoming e-commerce site. Key Requirements: - Logo Design: The logo should reflect the minimalist style, and convey the essence of quality home goods. - Image Template: The image template should be versatile and adaptable, suitable for products of varying sizes Ideal Skills and Experience: - Proven experience in graphic design, particularly in e-commerce and branding. - Proficiency with minimalist design and understanding of home goods market. - Ability to create adaptable, scalable image templates. - Strong communication skills to understand and translate my vision into a cohesive design. If you're a creative designer who can deliver high-quality, on-brand designs, I'd love to hear from you. Ill need the ...

I'm in need of a copywriter who can help create engaging, SEO-optimized product descriptions for my website. Key Responsibilities: - Writing clear and compelling product descriptions - Ensuring all content is SEO optimized - Delivering work on time - Focusing on brand promotion through the descriptions Ideal Candidate: - Proficient in copywriting - Previous experience in product description writing - Understanding of SEO principles - Strong attention to detail - Ability to meet deadlines This is a part-time role with the potential for ongoing work. If you're a talented copywriter with an eye for detail and a flair for engaging product descriptions, I'd love to hear from you.

We are looking for small HR are system for 50 or 100 employees

Please Sign Up or Login to see details.

...(website) and Mobile app to accept quotation from customers 2. Customer had to register and must submit following details : a) Mobile Number (Must verify through OTP) b) Email id (Must verify through OTP) c) GST Number (if available ) d) Google map location (if available) after successful registration customer can login and request quotations 3. All the products details like: Product Name, photo, description, features, pdf (data sheet), warranty information, stock (available quantity), sale prices etc. can be uploaded directly through portal and mobile app and also can be uploaded through excel sheet with serial number of all products. 4. Customer can see all the uploaded products and can request for quotation. There is no need to show the available quantity (stock) to customers...

I am seeking a proficient freelancer to convert 1-5 Word documents to Overleaf Latex Journal Format. These documents include not only text but also graphics and tables, necessitating an eye for detail and good command of layout techniques. The ideal candidate will have extensive experience in Word-to-LaTeX conversions and dealing...experience in Word-to-LaTeX conversions and dealing with documents that are graphically rich. The successful freelancer would demonstrate a deep understanding of LaTeX syntax and formatting, and the capacity to preserve the structure and aesthetics of the original Word documents in the process of conversion. Efficiency and accuracy will be key attributes for this task. I have 4 documents & Latex template. I want those documents to be converted into ...

I'm seeking an experienced website developer to construct a professional company portfolio website primarily tailored to attract potential clients. Key Expectations: - Demonstrating proficiency in creating an intuitive user interface and an engaging design. - Building a website that precisely captures our company portfolio. Informative value prioritized: - While the main audience is potential clients, this site is not focused on any particular interaction with team members or the publishing of regular company updates. Skills and Experience: - Proven experience in portfolio website development. - Proficient in UI/UX design. - Knowledge of SEO best practices. - Familiarity with accessibility standards. Looking forward to receiving bids from qualified freela...

I need a logo designed for my food & beverage brand 'Brand ABC.' Alongside, I need captivating product descriptions for my products. - Logo Design: The logo should be visually appealing, easily recognizable and should represent the essence of a food & beverage brand. It should be designed with a creative touch, engaging potential customers to explore further. - Product Descriptions: I need compelling and persuasive product descriptions for each of my products. The descriptions should be succinct yet informative, highlighting the key features and benefits of each product in a way that entices the customers to make a purchase. Ideal Skills: - Graphic Design: A creative and skilled graphic designer who can create a visually appealing, industry-relevant logo. - Copywriting:...

Project Description: We are seeking a skilled Java developer to contribute to the development of an e-commerce platform ( A BASIC DESIGN ) with the following key features: User Management: Implementation of user accounts with basic profile information (name, email, password). Product Management: Creation of a product listing functionality with basic product details (name, description, price, category, etc.). Inclusion of at least 100 sample products for demonstration. recommendation system: Generate recommendations based on simple rules and user behavior. For example, you can recommend products that are popular among other users, products in the same category as the ones the user has viewed, or products with similar price ranges. Store and update user view history in the da...

I'm looking to create a custom e-commerce website for my small supermarket. Here's what I'm aiming for: - The website should feature a custom design, not based on a pre-made template, to reflect the unique nature of my business. - The primary focus of my supermarket is selling groceries and essentials, so the website needs to be tailored to showcase these products effectively. - I want the site to have the ability to take online orders, specifically through credit/debit cards. I'm avoiding bank transfers, and mobile wallets are not a priority. - An integral part of this project is ensuring that the website is SEO optimized to maximize visibility and reach. You need to have experience in custom website design and e-commerce development. Proficiency in SEO prac...

I'm looking for a seasoned app developer who can design a mobile application for my construction company. This app should operate on both iOS and Android platforms. App Features: - Project Management: The app should include efficient project management features to streamline workflows. - Materials Management: Inventory tracking, budgeting, and all other necessary tools for a construction company, should be integrated into the system. Ideal Candidate: - Experience building multi-platform construction or business-oriented apps. - Proficiency in developing user-friendly interfaces. - Knowledgeable about project and materials management systems. - Excellent problem-solving skills. Your proposal should include examples of similar apps you've created, and how you...

Job Description: We are looking for a creative and skilled graphic designer to create 5 visually stunning banners for our Facebook carousel ads. This project requires someone who can design captivating, thought-provoking banners that are as engaging and graphically rich as the example provided. Responsibilities: Design 5 high-quality, graphic-rich banners for Facebook carousel ads. Ensure all designs are visually appealing and aligned with our brand identity. Deliver each banner tailored to the specifications of Facebook ad requirements. Requirements: Proven graphic design experience with a strong portfolio showcasing your abilities in creating high-quality digital advertisements. Expertise in graphic design tools such as Adobe Photoshop, Illustrator, or Canva. Ability to work...

I'm in need of an experienced SEO and Social Media Marketing expert to enhance my WooCommerce store and grow my business. Key Responsibilities: - Simplify website navigation - Improve homepage layout, product page layout, and the checkout process - Enhance product page information and description - Implement SEO optimization strategies - Improve product descriptions and add more images The ideal candidate should have: - Proven experience optimizing WooCommerce stores - Proficiency in design and navigation enhancement - A track record of successful SEO optimization - Knowledge of effective social media marketing tactics - Strong communication skills and a proactive approach to problem-solving Ultimately, I am looking for someone who can increase traffic to my site, convert...

Description: We are seeking a skilled and experienced HR Recruiter to join our team on a freelance basis, specializing in recruiting for the BPO industry. The ideal candidate will have a strong background in talent acquisition for Customer Service Representatives (CSR), Relationship Managers (RM), and Telesales positions. This is a remote position with flexible hours. Responsibilities: Source and attract candidates using databases, social media, and other recruitment platforms. Conduct interviews and filter candidates for open positions. Collaborate with hiring managers to understand job requirements and candidate profiles. Create and post job descriptions on relevant job boards. Screen resumes and job applications. Perform reference checks as needed. Provide a positive candidate ...

...server management and application migration. - Experience with Visual FoxPro 9 and knowledge of its compatibility requirements. The new server must have the following installed: - ASP.NET Framework 3.0 or higher - Visual FoxPro 9 - Office 2019 Please make sure to include in your proposal any related experience and specific skills that make you a suitable candidate for this project. Project Description I'm currently in a bit of a tight spot. A Windows Server 2016 web application () was recently moved from a US provider to the by a non-professional freelancer. Unfortunately, after less than a week, the system has stopped working. I found out recently he has installed the application in Centos 7 (Linux) instead of Windows against my guidelines. In light of this

I have a worldpress site, I want to fully resign the landing page with fully custom design and also the menus should be redesigned and structured based on the requiremnt. I have a detailed document, The creative design skill is must to develop eye catching page, sense of design is must to choose font, color and other style elements. So I need the design and develop both skills. Please start your proposal with world "confident" so that I filter out random bids. I will provide text content for image, gif you have to use copyright free assets from internet. Task - Change the menu options and their styling to fit with the landing page - Header and Footer - Landing Page --- Vertical slider of 4 pages, paging enabled. When scroll up and down complete page should change. In left side ...

...importance of a well-designed website and the value it brings to a business. • Tech Savvy: Familiarity with basic website design concepts and digital marketing trends is a plus. Technical Requirement: • Fast Internet • American English Accent • Quality Microphone Ready to take your sales career to the next level? We are! How to Apply? (Do the Following to be considered, copy and paste the template below and use as your cover letter) 1. Record Your Voice: Read the following sales script with your voice: 2. Speed Test Goto: Change server to any Los Angeles, CA Server. Screenshot or link me to your test result. 3

I am in need of an expert in Google Ads to help with lead generation for my software, which caters to enterprise companies. Key Requirements: - Develop and execute a Google Ads campaign focused on targeting enterprise companies. - Regularly monitor and optimize the campaign to ensure leads are being generated consistently. - Provide regular reports on the performance of the campaign, including the number of leads generated and the ROI. - Explain your actions at each step. Ideal Skills and Experience: - Proven track record of successful lead generation campaigns targeting enterprise companies. - Extensive experience with Google Ads, particularly in the B2B software industry. - Strong analytical skills to interpret campaign performance data and make data-driven decisions for optimization....