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    I have less than 100 pages of handwritten medical notes that I need transcribed into a custom template. This project is urgent, and I require the completed transcription in less than a week. Please read this entire ad before replying. NOT FOR AUTOMATED - hand transcribing job. Key Requirements: - Transcription of less than 100 pages of handwritten medical notes and computer printouts. - Custom template formatting (specific layout or structure) - Urgent turnaround time of less than a week Ideal Skills and Experience: - Experience in medical transcription to ensure accuracy and understanding of terminology - Proficiency in creating and working with custom templates - Ability to work under pressure and meet tight deadlines So that I know you are a real person and read this, please...

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    I'm seeking a proficient social media manager to lead our Facebook, Instagram, and Whatsapp presence with the main goal of amplifying our brand visibility. Your responsibilities will include: - Crafting and publishing engaging content weekly on these platforms to keep the audience updated and boost user engagement. - Monitoring user interactions and responding appropriately to maintain a positive brand image. Strong command over these platforms, creativity, and experience in driving brand awareness are required. Let's work together to take our social media game to the next level!

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    We will provide you PPC service for your website. We perform the following activities in AdWords (not limited to):   - Setup new campaigns/ads/keywords whenever required - Writing and optimizing ads - Compelling Ad Copy Creation - Set up Display ad campaigns. (all banners provided by client) - Maximize results with the minimum spending on per click - Determine the best keywords - Manage negative keywords, add or remove - Gain high quality score and improve PPC campaigns - Excellent placement targeting, customer targeting and country targeting - Integrate with Google analytic and conversion setup in the website. Monthly cost is 300 USD

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    I need 2 engaging 30-second commercial for my brand, Coconut Concoction. The target audience is Gen z, millennials, health enthusiasts, and coconut water lovers. The main themes to convey in the ad are refreshing and energizing, natural and organic, and promoting a healthy lifestyle. Our products focus on refreshing tender coconut water, Ice Apple, fruits, and we want to highlight their natural goodness, health benefits, and delicious flavors. The commercials should effectively convey our brand message, attract our target audience, and drive traffic to our Swiggy page and Zomato ( Food ordering platforms) . 5 Products to Feature: -Tender Coconut Juice With Ice Apple Chunks -Tender Coconut Mango Juice with Ice Apple Chunks -Tender Coconut Watermelon Juice with Ice Apple Chunks -T...

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    Trophy icon QR Code Vinyl Sticker Design 23 hours left

    I have a QR code that I need to turn into a vinyl sticker. The sticker needs to be 34 inches wide and 6.5 inches high. Key requirements: - Transforming a QR code into a visually appealing and functional vinyl sticker - Ensuring the sticker is 34 inches wide and 6.5 inches high Ideal skills and experience: - Graphic design experience, especially in creating stickers - Knowledge of QR codes and their functionality - Proficiency in design software to manage the size - Experience in creating print-ready designs for stickers.

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    ...product's features effectively. **Project Scope:** 1. **Number of Images:** 10 2. **Style:** Artistic, photorealistic renders 3. **Scenes:** Each image should feature a unique bathroom design that complements the sanitary fitting product. 4. **Focus:** The product should be prominently featured and seamlessly integrated into each bathroom scene. 5. **Purpose:** Social media marketing (Instagram, Facebook, etc.) **Requirements:** 1. **Experience:** - Proven experience in 3D rendering, particularly with interior designs. - Portfolio showcasing previous work in artistic and photorealistic renders. 2. **Technical Skills:** - Proficiency in 3D rendering software such as Blender, 3ds Max, or equivalent. - Ability to work with provided 3D models and integrate th...

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    My Server that I access via remote desktop services has stopped allowing remote desktop access. it was working fine for months, now it is not. the error message is: "NO remote desktop license server is available. REmote desktop services will stop working because this computer is past its grace period and has not contacted at least a valid windows server 2019 License." I had this issue before about 4 months after I initially set up the server, I went through multiple steps to register and it began working again for the past 5 months or so, and now it has stopped again. I need someone to help configure/reconfigure the server properly to allow remote desktop to function properly. I have physical access to the server and can work at that server terminal to give you acce...

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    ...designing for Facebook, Instagram, Twitter, and LinkedIn - Proficiency in creating minimalistic graphics - Ability to work with specific colour schemes and branding guidelines Your role will involve: - Understanding the provided colour schemes and branding guidelines - Creating a variety of visuals for posts, stories, and ads on the specified social media platforms - Ensuring all designs are modern and minimalistic in line with the overall theme Ideal candidates would be able to take the provided colour and branding guidelines and translate them into engaging and effective social media content. Experience in creating visual content for multiple platforms would be a big plus. Looking forward to seeing your portfolios and offers. Tasks Include : - Logo for the brand - Facebo...

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    As a healthcare business, I'm looking for a highly skilled Google Ads expert to help me drive lead generation through our online campaigns. Key Project Details: - **Objective:** ...online campaigns. Key Project Details: - **Objective:** I aim to generate a consistent flow of leads to our website based in Delhi NCR Ideal Experience/Skills: - **Proven Track Record:** I'm looking for someone with a strong background in lead generation through Google Ads. Previous experience in the healthcare industry is a plus but not mandatory. - **Analytical Skills:** The ability to analyze ad performance and make data-driven decisions for optimization is crucial. Please be ready to provide examples of successful lead generation campaigns you have run and how you plan to approach th...

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    As someone looking to significantly drive sales via Facebook, I need a social media marketer with a knack for creating captivating product/service promotional videos. Your task will be to: - Develop a Facebook marketing campaign centered around enticing promotional videos - Ensure the adverts are sales-driven so as to directly impact on the product/service sales Ideal Skills: - Proficient in video creation and editing - Extensive experience in sales-driven social media marketing, particularly Facebook - Creativity and great storytelling to make products/services appealing and engaging.

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    I'm looking for a professional who can juggle social media management, content creation, lead generation, and sales calls. The ideal candidate will primarily focus on Facebook and Instagram, with the following key responsibilities: - **Content Creation**: I have specific ideas and themes for the social media posts. I need you to take these concepts and bring them to life in a creative and engaging way. - **Lead Generation**: You'll be expected to run ads, manage social media accounts, and actively engage with our audience to collect leads. - **Sales Calls**: Making sales calls to convert leads is a crucial part of this role. You should be comfortable with this aspect of the job and possess excellent sales and communication skills. - **Posting Frequency**: I expect ...

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    ...storage center ad to maintain consistency. For the magazine/brochure, the content will cover ads, small business features, business directory, area information, etc. Each page must be meticulously designed with engaging copywriting and visually appealing ads. The billboards will be striking and modern, reflecting the branding of your brochure and storage center ad. For the Business Magazine: - The magazine will cater to a local audience as well as out of town visitors, offering content related to the immediate area, tourism, and local businesses. - Expertise in creating engaging, polished and professional magazine layout designs is required. - Familiarity with rv parks, glamping, and outdoor activities is a bonus, as it will enhance the content of the magazine. ...

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    I'm in search of a Social Media Expert who can train me and help me implement a strategic plan to generate leads and sales through social media platforms: Facebook, Instagram, and Twitter. This will be a brand new venture for a well established business. Previously sold face to face. Key Points: - I'm interested in someone with extensive experience in social media marketing and sales, who can help implement a clear plan for increasing lead generation. - The target audience is business owners. I'm open to suggestions on how to best reach them and engage with them. - I'm looking for a trainer, so the ability to explain things in a simple, understandable way is crucial. Excellent English is essential. - Experience working with small businesses or in the B2B sector ...

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    I need a skilled graph...logo design, social media graphics creation, and website design with a primary focus on Instagram. Key Responsibilities: - Design a unique logo that encapsulates our agricultural brand. - Create engaging social media graphics that align with our brand identity. - Develop an aesthetically pleasing website design to complement our social media presence. Social Media Platforms: - Instagram - Facebook - Twitter The major objective of this undertaking is to heighten our brand awareness within the agricultural sector across all our social media platforms. Previous experience in the agricultural sector is an added advantage but not prerequisite. If you have a keen eye for design and a solid understanding of how brands grow on social media, you're who we&...

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    I've got a list of company names on an Excel sheet that I need you to help me with. Here's how you can assist: - **Scraping from Multiple Platforms**: ...You'll need to do this across Yelp, Google Maps, and TripAdvisor. - **Social Media Scraping**: In addition to the primary two platforms (Instagram and Twitter), I'll also need you to scrape Facebook accounts if available. Ideal candidates for this project should have: - **Web Scraping Experience**: A good knowledge of web scraping techniques and tools, which will ensure you can obtain accurate and reliable data. - **Data Mining Knowledge**: The ability to identify and extract the necessary data points efficiently. - **Familiarity with Social Media Platforms**: Knowledge of Instagram, Twitter, and Facebook...

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    I am seeking a creative ad designer who specialises in Facebook advertising. The aim is to produce an advert which can be translated into multiple languages to target different countries. The ad is for a downloadable video course, for those whose native language is not English, teaching what to say in a job interview in English. Predominantly my market would be working professionals aged between 25 and 50 who are likely to have to attend job interviews in English. Main tasks would be : - Creating an engaging Facebook ad - zeroing in on target group of potential customers (possible later task) - designing an effective landing page for ad clicks current page (in Italian) can be found at I can

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    I've got my domains using ADFS to Keycloak as an IDP/broker. I now need help/instructions on how to get my SharePoint 2019 server (on-prem) to allow those brokered users to authenticate to SharePoint 2019. I know we have to set up SP 2019 as a client in Keycloak, but I need instructions. 1. How to setup SP 2019 as a client on KC. 2. Setup sharepoint to allow their party idp. I just need instructions.

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    Need someone to run ads for potential clients for my Digital Marketing Agency. Must be experienced and will be paid at 20 percent profit margins. Agency should be bringing in 3000-16000 monthly NZD

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    I want a strategy for tradingview that it opens the orders manually or crossing emas, we input a range for the stop loss and take profit using % or $ and when it reachs the SL it opens a new order using the same range and different direction, if it is long, turn in to a short but with the value increase by a pre set multiplier (one for the SL ad one for the TP) and also add a possibility to multiples TP We also need to pre set a limit of times that the reversion happens and also add a option tralling stop loss. Can you make it?

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    I need a talented social media influencer to create compelling content and promote my new cushion range on Instagram and Facebook. Key Details: - Ideal influencers would have a following made up of parents, home decor enthusiasts, and home owners. - The ultimate goals are to increase brand awareness, drive sales, and encourage user-generated content. Required Skills: - Experience as a social media influencer particularly in the home decor sector. - Proven track record of successful promotions and sales generation. - Strong content creation and audience engagement skills. - Familiarity with Instagram and Facebook platforms.

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    Looking for a Python & Active Directory Expert to create a script and test data to capture all meta data linked to and which describes the confined parameters of an AD account, group policy etc. and export to a MS Excel File. More information attached.

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    I'm in need of a professional with expertise in WhatsApp and Facebook development. I require the implementation of various features in these platforms, including but not limited to: - Chatbot integration - Group messaging functionality - User authentication and security I'm open to additional suggestions or features that could enhance the usability and user experience of these social media platforms. Successful candidates should have a strong portfolio with examples of past work in similar projects. Please include this in your application. Please note that there is no strict deadline for the completion of this project.

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    I'm seeking a skilled video editor with ample experience in creating engaging, 1-2 minute long animated advertising videos. These will be based on ready-made templates and will come complete with a pre-recorded voice-over. Some key requirements you should be prepared for are: - **Duration:** The video should be between 1-2 minutes long. This is ample time to convey our key messages and establish our brand. - **Goal:** The primary aim of this video is brand awareness. You should have a clear understanding of how to translate this into compelling visuals and message framing. - **Style:** The preference here is for an animated video. It's important to have a portfolio that demonstrates your proficiency in this style. The ideal candidate should demonstrate: - Proficiency in vid...

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    Digital Marketing 6 days left
    VERIFIED

    ...skilled and motivated Google Ads and Facebook Ads Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing and optimizing paid advertising campaigns on Google and Facebook to generate high-quality leads. You will be responsible for strategizing, executing, and analyzing ad campaigns to drive conversions and achieve business goals. Responsibilities: Campaign Strategy and Planning: Develop and implement comprehensive lead generation strategies using Google Ads and Facebook Ads. Conduct market research to identify target audiences and create detailed customer personas. Set clear objectives and KPIs for each campaign to measure success. Ad Creation and Management: Design, write, and test compelling ...

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    I'm looking for a skilled developer to create a Facebook automation tool that can perform the following tasks: - Automatically like posts where I'm tagged - Provide 150 likes on posts where I'm tagged ( I'll provide 150 accounts but you should show me the demo without these accounts ) - Randomize timing of the likes to appear natural - I should be able to change the main account ( which user tags to gain likes ) The tool should be controllable and customizable on my end, allowing me to adjust the number of likes and timing as needed.

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    I'm hiring a social media specialist to help me manage the social media profiles of my online marketplace, Evnto Digital Marketplace. Key Responsibilities: - Strategize, develop and curate engaging content for our social media platforms (Facebook, Instagram, Twitter, LinkedIn). - Implement an effective social media marketing plan that aligns with our business goals. - Engage with our audience and respond to their inquiries and comments. - Monitor and analyze social media KPIs and provide accurate reports on growth and engagement. Requirements: - Proven experience in social media management, ideally for a digital marketplace or e-commerce platform. - Proficient with social media tools and analytics. - Strong understanding of social media trends and best practices. - Excellent ...

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    I'm looking to buy a complete and *READY* code for a football management browser game (like Hattrick, Trophy Manager, etc.). Essential features include: - Registration - Team creation and player management - Tactics creation - Transfers - Game simulation - Leagues system. Preferred technologies are JavaScript and C#, but others are acceptable. I'm also open to offers for partially finished games.

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    I'm in...proficient Python developer who can help compile a Python code, that I have acquired from GitHub, into an executable format for Windows. As the client, I expect: - Understanding the existing Python code and its dependencies - Transforming the Python code into a Windows executable file Successful freelancers should provide a detailed project proposal illustrating how they plan to compile the code to exe on a Windows operating system. Though no specific Python libraries or frameworks were mentioned, a background in Python coding and debugging is paramount. The ideal freelancer should have a deep understanding of Python code, dependencies, and experience dealing with code from GitHub. Experience in generating Windows executable files...

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    I'm in need of a seasoned social media marketing expert to actively help generate leads for my business on various platforms including - Facebook, Instagram, Twitter, Youtube, and Tiktok. The primary objective is to design and execute a dynamic, engaging social media strategy that will successfully capture the attention of business professionals, our main demographic, and convert them into potential leads. The appropriate professional for this job would ideally: - Have extensive experience with social media strategies aimed at lead generation. - Possess a strong working knowledge of the platforms mentioned. - Have the skills to define, identify and target 'Business Professionals' within social media demographics. - Be creative, as compelling content will be key t...

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    I'm looking for a skilled advertising professional who can help me increase brand awareness through social media. Key Requirements: - Develop a comprehensive brand awareness campaign on Facebook, Instagram and Twitter. - Create engaging and relevant content that resonates with our target audience. - Utilize best practices in social media marketing to enhance campaign effectiveness. Ideal Skills: - Proven experience in social media marketing and brand awareness campaigns. - Strong understanding of Facebook, Instagram, and Twitter advertising. - Creative and strategic thinker with a clear understanding of the target audience. - Excellent communication and interpersonal skills. - Results-driven approach to advertising. Please provide examples of previous work and a st...

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    ...need of a skilled Delphi developer, well-versed with Delphi 5, to work on an existing software project. The goal is to both fix bugs and enhance the software with new features, ultimately improving its performance. Key Responsibilities: - Identify and address issues causing certain features not to work - Implement necessary bug fixes - Integrate new features in a seamless manner - Optimize the code for improved performance familiar with firebird database and report builder. Ideal skills and Experience: - Strong background in Delphi development, specifically with Delphi 5 - Proven track record of fixing bugs and enhancing existing software - Understanding of software optimization techniques - Ability to work effectively both independently and as part of a team - Strong probl...

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    I'm seeking an expert in SMS marketing to help establish and run a robust campaign. Details: - Platform: I plan to use an SMS marketing platform and need help setting it up properly. - Target Audience: The cam...messages effectively for different audience segments. - Strong understanding of customer acquisition and retention through SMS. - Experience with loyalty programs is a plus but not mandatory. We offer SMS Marketing. Look for Affordable Platform that easy to use and we can reseller back to our customers. scan to enter Qr code chance/ text Win100 to727216269x You are enter to Win $100 gift card and Free Appetizer which need to auto send back to entry SMS subscriber a coupon to use in the restaurant. Do you have reseller white label or ISO program? What level inv...

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    Laravel System Admin Upgrade 6 days left
    VERIFIED

    Admin Panel Redemption Coupons Balance Registration Wallet (Balance) Inside the administrative panel: Add Balance, observation field when adding balance, internal record ...the new user via admin (currently, the wallet is only created if created via the main site). Add Tabs for Bonuses available for release according to Bonuses available through the system. Affiliates Panel Report of Deposits made by referrals. Report of Withdrawals made by referrals. Play History. Name and Email (with *** at the end) hiding the end of the data. Player Panel on the Website Redeem Coupon. Credit transfer system via the player panel as a gift should be sent via email with balance and ready. Add transfer record in the admin panel. Review API Salsa for Bingo Bonus that does not correctly account for tr...

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    I am looking for a Social Media expert with a strong focus on Facebook, who can create engaging content for my page that encourages high-profile public interactions. Your tasks will include: * Creating innovative and attention-grabbing user engagement posts designed to incentivize public interactions, fostering a lively on-page community. Skills & Experience Required: * Expert knowledge of Facebook's algorithms, user behaviors, and viral content strategies. * Proven experience in creating engaging posts for diverse audiences. * Exceptional communication and interaction skills. * Successful track-record of fostering high-profile public engagements. This role would suit an experienced Facebook user who is passionate about fostering online communities and facilitati...

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    We're on the hunt for the perfect company or individual to lead a high-impact marketing campaign for our innovative mobile app across TikTok, Twitter, and Instagram. What We Need: • Creativity and Innovation: We’re looking for unique, out-of-the-box ideas that will captivate and engage our target audience. • Expertise in Social Media: Deep understanding of the algorithms, trends, and best practices specific to TikTok, Twitter, and Instagram. • Content Creation: Ability to produce high-quality, engaging videos, graphics, and posts that align with our brand voice and resonate with users. • Campaign Management: Experience in planning, executing, and optimizing social media campaigns to drive app downloads and user engagement. • Analytics and Reporting: Pro...

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    I am looking for a freelancer who can help me implement a meta ad service on Facebook Ads. Target Audience: - I have a specific demographic in mind for my ads. Budget: - My expected budget for this service is less Skills and Experience: - Experience in implementing meta ad services on Facebook Ads - Strong understanding of targeting specific demographics - Ability to work within a limited budget

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    CREATE AN AD VIDEO FOR MY DIGITAL MATKETING AGENCY SO THAT I CAN GENERATE LEADS

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    Description: We are a large digital advertising company based in Israel, seeking a talented and creative freelancer to join our team. We need a skilled copywriter and designer to create compelling ad banners in English for various advertising campaigns. Responsibilities: Write engaging and persuasive copy for advertising banners. Design visually appealing and effective ad banners. Collaborate with our marketing team to ensure the ads align with our branding and campaign goals. Meet deadlines and manage multiple projects simultaneously. Requirements: Proven experience as a copywriter and banner designer. Strong portfolio showcasing previous work in advertising. Excellent command of the English language. Proficiency in design software such as Adobe Photoshop, Illustrator, ...

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    I'm in need of a skilled Social Media Manager with a knack for e-commerce SEO and driving traffic. Key Responsibilities: - Managing and growing our presence on Facebook, Instagram, Etsy, and other platforms. - Implementing SEO strategies that are geared towards e-commerce. - Increasing brand awareness and boosting engagement with our target audience. - Driving quality traffic to our website. Your skills and experience in these areas will be crucial to the success of this project. In particular, you should have a solid understanding of the following: - Social media management and growth strategies, especially on Facebook and Instagram. - E-commerce SEO and its unique challenges. - Experience in increasing brand awareness and boosting engagement. - Proven track record i...

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    I need a skilled social media marketing expert to run a unique and engaging campaign primarily aimed at driving footfalls to my stores. While I hold no strict deadlines, the project completion should align with a steady and robust increase in store visits. Ideal expertise would include: - Proficient in Facebook, Instagram, and Youtube campaign management. - Proven track record in generating footfalls in brick-and-mortar stores through online campaigns. - Ability to design captivating visuals that align with my brand's identity. - Outstanding copywriting and content planning abilities. Your proposal should present a brief but comprehensive strategy on how you plan to execute this. Roles may potentially extend provided significant revenue boosts are seen during project dura...

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    I am currently working on a JavaFX project that is in need of...graphical charts and visualizations. However, the Graphical User Interface (GUI) needs enhancement to ensure a better user experience. • Finish the incomplete JavaFX code and make the project work properly. • Enhance the GUI – it should be pretty straightforward for someone with your skills. • Ensure that the GUI makes logical sense and applies well to the rest of the code. The ideal candidate for this project should be an experienced JavaFX coder comfortable with GUI enhancement implementations. Having excellent attention to detail and problem-solving skills will be a plus. so milestone3 is my last task and the zip file contains my code that need to be completed with the task i adde...

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    I'm in need of a professional who has extensive experience with SharePoint, Power Apps, Power Automate, and secondary Power BI . I need support for my consultant indian time 8:30 pm to 11:30 pm Monday to Friday. 12$/hourly.. payment every saturday vai peayplea. I already have other indian guys who are working with me since 2019 to present. This support will be on zoom meeting. Which we will provide u and u will connect with my consultant for support.

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    Please read content of requerments I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns

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    I'm seeking a skilled social media content creator, primarily for Instagram and Facebook. The purpose of the content is to promote a product or service in an elegant and luxurious style. Key Responsibilities: - Craft visually appealing and engaging social media posts. - Edit and create short videos for Instagram. - Ensure the content aligns with our brand's elegant and luxurious theme. Ideal Skills and Experience: - Proven experience in social media content creation. - In-depth knowledge of Instagram and Facebook. - Proficiency in video editing software. - Strong understanding of luxury branding and marketing. - Ability to work well under tight deadlines. - Excellent communication skills to understand our brand's vision and translate it into captivating conte...

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    Coding of trading view indicator to requirements provided for divergence of chart price and two separately provided overlaid lines.

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    ...array of tasks related to our WordPress website, social media, and lead generation. The ideal team should have at least 5 years of experience and be able to work on the following areas: - **WordPress Website:** - Designing and creating web pages - Adding and managing content - Optimizing website performance - **Social Media and Digital Media:** - Posting videos and content on Instagram, Facebook, LinkedIn, and Ticktok - Engaging with the audience - Implementing effective strategies for lead generation - **CRM Management:** - Proficient in Odoo CRM - Maintenance and regular updates - **IT Matters:** - Handling all IT-related matters for our business The project needs to be completed on an ASAP basis. The team we're looking for should be able to deliver ...

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    I am looking for a skilled digital marketer, specifically proficeint in utilising Facebook and Instagram to increase brand awareness and generate leads for my project. The successful freelancer should have a solid understanding of strategies to engage an audience aged between 18 and 24. Your expertise will help drive a successful digital marketing campaign. Key skills required: - Facebook and Instagram marketing - Generation of leads - Increasing brand awareness - Targeting the 5-12 age demographic

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    * Must have atleast 1 year experience working with on-page/off-page optimization, link-building, directory su...performance. * Understand and stay current on industry trends, search engine algorithm updates, competitive landscape, and internal product development efforts. * Consistently monitors the performance of the content using various analytics tools, such as Google Analytics and Search Console. * Collaborate with cross-functional teams to implement SEO recommendations. * Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities. Please share your relevant experience and strategies you plan to implement to achieve my goal of increasing website traffic Only Freelancer allowe...

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    I'm in need of an experienced professional who can create a 60-second animated video ad for my company. The primary aim of this ad is to appeal to a business professional audience. Key aspects of the project include: - A 60-second duration: The video must be engaging and concise, delivering the brand message effectively within this timeframe. - Animated style: I'm looking for a visually appealing and creative animated video. This will require a skilled animator with a good understanding of business communication. - Audience-centric approach: The video should be tailored specifically for business professionals in terms of content, style, and tone. The ideal candidate for this project will have: - A strong portfolio of animated videos, preferably with a focus on b...

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