Outsourcing marketing ppt jobs

I'm seeking a talented graphic designer who specializes in bold and colorful design. The task at...The task at hand is creating a striking graphic for a product/service advertisement on our website. The design should captivate our audience, and be in line with our brand identity. Ideal skills and experience for this project include: - Proficiency in graphic design software and tools - A strong portfolio showcasing previous work in bold and colorful designs - Understanding of branding and marketing principles - Ability to interpret and implement a brand's voice and style Please note, the project does not have specific elements or themes required. You have creative freedom to deliver a design that will help us engage with our customers. My Budget is limited to $10 lets...

I'm in need of a skilled social media manager who can handle a variety of tasks efficiently and effectively. Key Responsibilities: - Content creation: I need captivating, engaging content to capture my audience's attention and encourage interaction across platforms. - Ad campaign management: You should be knowledgeable in creating and optimizing ads for the best results. - Audience engagement: Building and maintaining a relationship with my audience is essential. - Market Analysis and Feasibility Study: You should be able to analyze the market and provide insights for our campaigns. - Ads optimization: Implementing strategies to make our ads more effective. - Potential Costumers Targetting: Identifying and targeting potential customers for my business. The main goal of the ca...

I’m hiring affiliate marketing for my investing business. I pay you half commission and help you invest for free. I have a video channel on my website explaining it all.

I am searchi...especially Facebook and Instagram. - Marketing Services: My primary need is for social media marketing strategies that can effectively engage and grow my audience. - Social Media Platforms: The marketing efforts must largely focus on Facebook and Instagram, which are the channels my target audience uses the most. - Target Audience: The ideal candidate understands how to connect with teenagers, young adults, and parents. They can develop campaigns that resonate with these unique audience segments and foster a strong brand-audience relationship. This project requires nuanced understanding of these platforms' algorithms, creative planning of engaging content and analytics. Knowledge in SEO and PPC is a plus as we may expand our digital ...

I'm seeking a skilled affiliate marketer to promote my investing business. I pay 50 percent commission of sales and help you invest for free

I'm seeking a skilled professional to help me with incorporating affiliate marketing features into my investment website, aiming at driving sales. I teach you how to advertise I pay half the sales and help you invest for free

...goal is to quickly amass 10,000 downloads. Key Details: - **App Purpose**: It's a social networking app - **Target Demographic**: Primarily catering to young adults - **Promotion Strategy**: I'm focusing on social media advertising and influencer marketing The ideal candidate will have experience in the following: - **App Promotion**: Proven track record of boosting app downloads, particularly for social networking apps - **Targeting Young Adults**: Understanding of how to engage and attract young adult users - **Social Media and Influencer Marketing**: Proficiency in social media advertising and influencer engagement for app promotions - **Results-Oriented**: Ability to deliver on the target of 10,000 downloads within a reasonable timeframe Looking forward t...

I'm looking to boost sales through a dedicated social media marketing strategy. Key Goals: - The primary goal of this project is to increase my sales figures. Therefore, I'm looking for an experienced professional who can design and implement an effective social media marketing strategy to achieve this. Key Requirements: - The target audience for this project is the general public. As my products are aimed at a wide audience, the strategy should be able to engage with a broad range of individuals. Ideal Skills: - Experience in social media marketing is a must. The candidate should have a successful track record in increasing sales through social media platforms. - Understanding and familiarity with general public demographics will be an advantage. Please...

I'm looking to boost sales through a dedicated social media marketing strategy. Key Goals: - The primary goal of this project is to increase my sales figures. Therefore, I'm looking for an experienced professional who can design and implement an effective social media marketing strategy to achieve this. Key Requirements: - The target audience for this project is the general public. As my products are aimed at a wide audience, the strategy should be able to engage with a broad range of individuals. Ideal Skills: - Experience in social media marketing is a must. The candidate should have a successful track record in increasing sales through social media platforms. - Understanding and familiarity with general public demographics will be an advantage. Please...

hello I am currently planning to start a startup. I am currently entering the IT field (fields such as Facebook and Instagram) and need a programmer to join ...need a programmer to join me. The working hours per day will be more than 40 hours, and a small salary may be paid per month. I have very creative ideas and am ready to grow into a global company. If you join me, I will provide you with an additional salary increase and a higher position as the company grows (e.g. Data Manager/Marketing Manager, etc.) Anyone who can do any of the following is welcome. -programmer -translator -lawyer -Server maintenance -Marketing expert -Anyone else who can contribute to the growth of the company Anyone who has a lot of passion and is starting a journey with me for my company i...

Promotion for you account to get followers, we will Target for upto 5k followers

-Manage and plan Social Media Posting. -Edit and do Copy writing. -Promote and increase brand awareness.

I'm looking for an experienced affiliate marketer to help me promote physical products targeting both men and women. Because this is a physical product, the ideal candidate should have experience in this area. Key res...women. Because this is a physical product, the ideal candidate should have experience in this area. Key responsibilities for this project include: - Identifying suitable affiliate networks for physical products - Crafting and implementing an effective affiliate marketing campaign - Managing and maintaining relationships with affiliates - Monitoring and analyzing campaign performance If you have a proven track record in this field, I'd love to hear from you. Please provide examples of successful physical product affiliate marketing campaigns ...

Hello; We are a tech outsourcing firm looking for a logo designer who can bring a fresh, modern and minimalist perspective to the project. You should be able to understand my brand and translate that into a visual identity that stands out. Your ability to suggest color schemes and understand the principles of minimalism will be critical in this project. I have included an old logo we had in 2018 as a refence Name of our company 'ICESUMMIT AFRICA'

...informative, and high-quality content. Responsibilities: Write and edit blog articles that are informative, engaging, and optimized for search engines. Conduct keyword research to identify high-potential keywords and topics. Optimize existing blog articles to improve their search engine rankings. Develop content strategies to increase organic traffic and improve user engagement. Collaborate with the marketing team to ensure content aligns with overall brand strategy and goals. Stay up-to-date with the latest SEO trends, tools, and best practices. Requirements: Proven experience as an SEO copywriter or similar role. Strong understanding of SEO principles and best practices. Excellent writing, editing, and proofreading skills. Ability to conduct thorough research and present co...

I am looking for an email marketing expert to help me generate leads through a strategic email campaign. We want to send cold emails to our lead list and hopefully book appointments out of that. We plan to send at least 100K cold emails per month to business owners in the US. The applicant should have similar experience in the past and should be aware of all technicalities from scratch to the end. He or she will be managing the entire system by himself/ herself We are looking for an expert and budget is not a constraint. Please apply only if you have done this in the past. Also to make sure you have read this description, start you application with the word "Blue" to be considered. Thank you.

...manage and promote EXPATHY across Facebook, Twitter, and LinkedIn. Key Responsibilities: - Content creation - Design via Adobe programs such as graphic designs and video content - Management: Posting content multiple times a week across all platforms - Making collaborations Ideal Candidate: - Proficiency in managing Facebook, Twitter, and LinkedIn - Demonstrable experience in social media marketing - Ability to create and curate engaging content - Strong analytical skills to assess the performance of the social media accounts - Excellent communication and organizational skills The project will require daily postings on these platforms, so a candidate with a good work ethic and consistency is preferred. Process: 1- You submit a sample reels&image 2- Meeting online (with...

need all three of them and uv unwrapping of each model must be there I need them in 4 hours with the powerpoint presentation You will show 3 weapon models one by one in the same PPT. The PPT format will be (Moodborad > Final Model > Wireframe on Shaded > UVs layout) NOTE: No extra effects, No lighting. Make your models clearly visible.

We are an Ecommerce company dealing with variety products and we are looking for a Social Media Ads Manager to join our team. The tasks includes but not limited to: Creating the ads on different Social Media Platforms Create reports in Excel, and Google Sheets on a daily and monthly basis Turning off the ads which are not delivering the acceptable ROI Creating a new ad for the stopped campain...are not delivering the acceptable ROI Creating a new ad for the stopped campain The Ads Manager must be solely free for this project and not committed to any other task, job or study work hours: 6 days a week, 10 hours a day The agent must be fluent in both Arabic and English Must also have good communications skills Can work on Excel Have sufficient experience in Social Media Ads and Digital Mar...

I'm in need of...Establish and manage participation in key trade shows and exhibitions across Europe - Create and implement a focused online advertising strategy to drive direct sales Desired Skills: - Proven experience in B2B or B2C marketing, preferably within the water purification or similar industry - Strong knowledge of the European market, particularly in relation to trade shows and online advertising - Excellent communication and negotiation skills to build partnerships and gain exposure for the product This project requires someone who is results-oriented, has a proactive approach to marketing, and can adapt strategies to meet the dynamic needs of the European market. In fact, I want to work with the colleague I have in mind for a long term, not a one-time fe...

I'm looking for a Marathi-speaking female freelancer who can help me promote my cafe's special offer through a short, engaging reel video on Instagram. The reel should be less than 30 seconds long. Key Responsibilities: ...short, engaging reel video on Instagram. The reel should be less than 30 seconds long. Key Responsibilities: - Understand the cafe's offer and create a compelling reel video that effectively showcases the discount on food and drinks. - Post the video on our Instagram page and engage with followers. Ideal Skills and Experience: - Proficiency in Marathi and a good understanding of social media marketing. The goal is to promote the cafe's special offer and increase foot traffic. I'm looking for someone who can help me effectively reach a...

I'm in need of a comprehensive marketing list for Charlotte, NC that specifically targets businesses, particularly within the following industry sectors: dentist offices, chiropractor offices, restaurants, gyms, warehouses, lawyer offices, and doctor offices. Key requirements include: - Contact name - Phone number - Email address - Address The ideal freelancer for this job would: - Have experience in compiling marketing lists. - Possess excellent data research and mining skills. - Demonstrate attention to detail for accuracy. - Understand the importance of GDPR and data protection.

I need a professional to design engaging, interactive bann...interactive banners for my website. Your task will mostly involve creating designs that will interact with our users and keep them engaged. These banners should be eye-catching, creative, and fit within our brand's overall aesthetic. Ideal Skills: - Experience designing interactive banners. - A deep understanding of user engagement. - Proficiency with design software and tools. - Knowledge of digital marketing strategies. - Strong sense of creativity and attention to detail. Your contribution will play a significant role in keeping our users engaged, hence improving our website's overall user experience. If you have previous work samples of similar projects, it would be a great addition to evaluate your suita...

I'm looking for a Digital Marketing VA based in Jakarta looking for a skilled social media manager to join us onsite. Please, submit your application with portfolio and past works. Key Responsibilities: - Manage our online presence on Instagram, Pinterest, and Telegram. - Help increase brand awareness. - Generate leads and sales. - Data Research and other VA tasks - Engage with current customers. You will be working from our office, so it's crucial that you're located in Jakarta. Salary: 5.000.000 to 7.000.000 IDR Language: ENGLISH Skills and Experience: - Proven experience in social media management. - Strong understanding of Instagram, Pinterest, and Telegram. - Ability to create compelling content for SEO - Experience in community buildin...

I'm looking for a skilled professional to assist in our Google Ads marketing campaign with the primary goal of generating leads at a national level. Key Requirements: - Experience in designing and implementing Google Ads campaigns focused on lead generation - Ability to target national audiences effectively - Proven track record of delivering on lead generation targets - Experience in the Healthcare industry (preferred but not mandatory) Your tasks will include: - Setting up the campaign to focus on lead generation - Designing highly effective ad copy and visuals - Continuously monitoring and optimizing the campaign to maximize lead generation - Providing regular reports on campaign performance If you have a proven record of helping businesses generate leads through Google ...

This project primarily revolves around creating a compelling brochure for marketing and advertising purposes. The target audience for this project are business professionals, meaning it should encompass a formal and professional tone. Skills and experience required: - Proficiency in graphic design software, particularly in creating brochures - Strong grasp of advertising and marketing principles - Familiarity with designing materials targeting business professionals - Solid track record in brochure design - Ability to design captivating and informational content

I am looking for a social media expert who can help me create Instagram reels for my gynecology practice. My main goal is to generate leads from this campaign. Key Responsibilities: - Help in deciding on topics that resonate with women aged 18-52. - Creating and editing appealing and engaging reels that ...women aged 18-52. - Creating and editing appealing and engaging reels that are relevant to my field and attractive to my target audience. Ideal Skills: - Proven experience in creating and editing Instagram reels - Understanding of gynecology or medical field is a plus - Ability to create content that resonates with women aged 18-52 - Previous experience in generating leads through social media marketing would be a bonus. Please include examples of your previous work in your...

I'm looking for a professional presentation designer who has experience with Keynote. Requirements: - My primary audience is business executives, so the presentation should have a professional and corporate look and feel. - The main purpose of the presentation is for keynote address, so the design should be engaging and easy to follow. - I will share a 15-18 slide PPT. Turnaround time = 24 hours and max 2 revisions. deliverable by 21 May 2024. - Should be editable by me for any last minute inclusions/changes - no hard coded designs. Ideal Skills: - Proficiency in Keynote - Strong design skills with a corporate touch - Understanding of business audience needs If you have experience with Keynote and can create engaging, professional corporate presentations that are designed f...

I've just started a new brand and am eagerly seeking a talented marketing professional to help shape our identity and expand our reach. Key Responsibilities: - Develop a robust brand strategy that appeals to our target demographics, specifically: young adults (18-24), professionals (25-40) and seniors (65+). - Create content & implement content marketing initiatives to drive traffic, engagement, and leads. - Manage and grow our social media channels & website to better interact and engage with customers. Ideal Candidate: - Proven experience in launching and growing a new brand. - Strong social media and content marketing background. - Knowledge of how to tailor campaigns to young adults, professionals, and seniors. - Knowledge of photo & video edit...

I'm in need of a full-service marketing team, with expertise in social media management, SEO, email marketing, and strategy development. Your role will involve: - **Social Media Management**: You'll be responsible for managing our presence on Facebook, Instagram, Twitter, Google, and YouTube. This includes content creation, audience engagement, and growing our following. - **SEO**: Your task will be to optimize our website and content for search engines. This will involve keyword research, on-page optimization, and link-building. - **Email Marketing**: You'll be in charge of creating engaging email campaigns that drive traffic and conversions. This includes list management, segmentation, and A/B testing. - **Marketing Strategy**: I'm look...

I'm in need of a creative and impactful advertising model tailored to promote a new product targeted towards young adults, aged 18-30. This campaign should gravitate around a compelling call to action - "Buy now and get a discount". Ideal Skills and Experiences: - Proven experience in marketing and advertising strategies - In-depth knowledge of the youth market trends - Strong ability in crafting promotional messages - Creative thinking and attention to detail. This project requires a clear understanding of consumer psychology, particularly within the young adult demographic. Ultimately, the goal is to boost product sales and create a robust customer foundation.

...my brand identity. - Print Design: The designer should be able to create visually appealing designs for various print materials. - Social Media Graphics: I require attractive and engaging social media graphics that can boost my online presence. The project has three distinct purposes: - Branding and Identity: The designer should be able to capture the essence of my brand in their designs. - Marketing and Promotion: The graphics should be able to effectively market and promote my business. - Communication and Information: The designs should be able to effectively communicate information about my products/services. Please mention hamid in the start of your bid. I'm seeking an expert who can create original artwork to fulfill these needs. The ideal candidate should be adept a...

At Tetra Edtech Limited, we're looking to expand our team with experienced sales & marketing candidates capable of bringing in clients from diverse business sectors. Your role will be instrumental, sourcing clients who need branding solutions encompassing events, social media, promotion, and advertisement. Key Responsibilities: - Identify and engage potential clients across various business sectors. - Understand clients' needs and suggest suitable branding strategies. - Foster long-term partnerships with clients. Ideal Candidate Skills: - Proven sales/business development experience. - Familiarity with different industries or markets. - Results-oriented with a focus on achieving revenue goals. - Demonstrable social media, promotional, and event management skills. E...

I'm in need of a marketing specialist to help with a B2B product marketing project. The main objectives for this campaign are: - Increasing brand awareness - Generating leads - Boosting sales Your focus should be on creating an strategy with clear execution steps and compelling content to update the website and also for email and content marketing channels. Experience and skills needed: - Refine the messaging for our company website - Proven track record in B2B product marketing - Expertise in email and content marketing strategies - Strong understanding of optimization for these marketing channels - Ability to create relevant, impactful content that resonates with business clients Your task will be to help me reach busin...

...expand my network marketing business. - Desired Outcome: I'm primarily focused on increasing sales. Therefore, the ideal candidate should be able to identify and recruit individuals who can contribute to this goal. - Marketing Platforms: I am currently using a combination of social media, email marketing, and personal networking events. I need someone who can help find suitable candidates through these platforms. - Target Audience: I want to reach out to a diverse group of people, including young professionals, stay-at-home parents, and retirees. The ideal freelancer would be able to tailor recruitment strategies to suit these different demographics. You should be adept at identifying potential sales team members, have a thorough understanding of the spe...

I'm seeking a seasoned sales and marketing professional who can help grow my brand. My target market includes both local and international customers. - Your main goals will revolve around lead generation and increasing our sales conversion rates. - At present, our strategy largely revolves around social media and email marketing. The ideal candidate should be adept at developing strategies for both local and international markets. Your expertise in lead generation and sales conversion is crucial. Experience in both social media and email marketing will be a plus. Looking forward to your proposals!

I'm in search of a skilled digital marketer for my real estate agency based in Dwarka Sector 10, New Delhi, India. I'm particularly interested in leveraging social media marketing and pay-per-click advertising to reach my target audience of homebuyers and investors. Key Responsibilities: - Create and manage social media marketing campaigns across Facebook, Instagram, and LinkedIn. - Optimize our online presence to attract and engage with potential homebuyers and investors. - Implement a PPC strategy to drive quality traffic to our website and generate leads. Ideal Skills: - Proven experience in digital marketing within the real estate sector. - Proficiency with social media platforms, particularly Facebook, Instagram, and LinkedIn. - Demonstrable success wi...

I'm looking for an expert in Influencer Marketing to manage a campaign that'll be active on Instagram, YouTube, and TikTok. Key Responsibilities: - Identify and engage with less than 10 key influencers across Instagram, YouTube, TikTok. - Manage content direction, primarily focusing on facilitating authentic Reviews/Testimonials from influencers. Ideal candidate: - Proven experience in successfully managing similar marketing campaigns. - Sound knowledge of digital marketing tools. - Excellent communication and negotiation skills. - Understanding of content creation & brand alignment. - Familiarity with influencer landscape on Instagram, YouTube, TikTok. Join me and let's boost brand awareness in an authentic, impactful manner.

I'm seeking a marketing expert, fluent in Spanish and English, to spearhead an engaging campaign for our software. Your responsibilities will include: - Crafting and executing effective social marketing strategies on Facebook, Instagram, Twitter, and Google Ads. - Targeting our marketing efforts specifically towards a business audience. - Achieving the following key objectives: - Increasing brand awareness. - Driving traffic to our website. - Generating leads and increasing conversions. Also with designing skills The successful candidate should be able to demonstrate a strong track record in similar roles, with a proven ability to create compelling marketing campaigns. Fluency in both Spanish and English is essential, as you will be focusing on a m...

We are seeking a skilled and motivated Cold Calling Specialist to support our digital marketing agency located in Canada, Kelowna. As a Cold Calling Specialist, your main responsibility will be following a script and calling businesses on Google Maps to get them to book an appointment with me. You will be provided with a list of leads on the goHighLevel CRM, and your task will be to reach out to these prospects via phone calls to introduce our services and secure appointments for our sales team. Skills needed: - Excellent communication skills - Proficient in cold-calling techniques - Fluent in English and Above - Able to work 30 hours minimum per week. - Familiarity with digital marketing services(Preferred but not required) - Book appointments on The CRM Your payment will...

I'm looking for a professional freelancer who can effectually mark...market my generator, targeted for both online and offline markets. This generator encompasses four types of dry fruits: almonds, cashews, raisins and a mixed variety. Key Responsibilities: - Develop and implement a robust marketing strategy targeting residential, commercial, and industrial users. - Leverage your experience in the field of dry fruits sales and marketing. Ideal Skills: - Marketer with dry fruits experience. - Knowledgeable about the dry fruits industry. - Experience with targeting residential, commercial, and industrial users. - Advanced marketing skills for both online and offline platforms. Understanding of different varieties of almonds, cashews, and raisins (less than 5)...

We need someone to re build this PDF brochure in PPT. The original InDesign files are lost but we have all the individual files, fonts, images ready to share together with our brand ID style guidelines. Need a fairly quick turnaround. If well done we have ongoing brand and design work requirements weekly throughout most of the year.

I'm looking for a skilled Amazon advertiser to help me increase sa...well-structured with relevant keywords - Create and manage ad campaigns: Set up and monitor Amazon ads to engage families and driving sales - Analyze and adjust: Regularly review ad performance and make necessary changes to ensure optimal results Ideal candidate should have: - Proven experience in Amazon advertising - Expertise in Home and Kitchen product sales - Understanding of family-oriented marketing - Strong analytical and problem-solving skills - Ability to manage budgets and prioritize tasks The primary goal of this project is to significantly increase sales and drive revenue. If you have a track record of successful Amazon ads campaigns and understand the dynamics of selling to families, I'd lo...

I'm in need of engaging promotional materials for my golf instructor business, designed to appeal to beginners through to advanced players. These materials need to encapsulate the fun and engaging atmosphere of my lessons. Key Requirements: - Design and creation of a video commercial. - Development of social media graphics. - Creation of an appealin...graphic design, video creation, and social media content. Additionally, having prior experience in sports or golf-related projects would be a strong plus. Proficiency in modern, attention-grabbing design styles and an understanding of how to convey fun and engagement visually is crucial. Skills and Experience: - Graphic Design - Video Production - Social Media Content Creation - Sports/Golf Marketing Experience (preferred but ...

...Your IT with Our Expert Services" Description: Brief overview of IT services offered, including: IT Consulting IT Project Management IT Staffing Features and benefits of IT services Testimonials from satisfied end customers (using ) CTA to contact or learn more Integration with for website building and design Using 's: Funnel builder Lead generation Email marketing integration Landing Page 2: IT Support Title: "Expert Support for Your Microsoft Solutions" Description: Brief overview of Microsoft Premier Support services offered, including: Microsoft Premier Support Microsoft Consulting Services Features and benefits of Premier Support Testimonials from satisfied end customers (using ) CTA to contact or learn more Integration with for

I'm looking for a skilled digital graphic designer to create impactful social media graphics and infographics for my B2B brand. These visuals aim to boost brand promotion and facilitate information sharing. Key Responsibilities: - Design creative product labels for fruit pulp products - Create visually compelling, on-brand social media graphics - Develop engaging and informative infographics - Design powerful presentations using MS-Office tools Ideal Skills and Experience: - Proven experience in digital graphic design, especially for B2B audiences - Proficiency in creating effective social media graphics and infographics - Previous success in brand promotion through digital design - Ability to convey complex information in a visually appealing manner - Spanish proficiency This posi...

...a skilled sales professional to help me expand my customer base in both B2B and B2C markets. Key Responsibilities: - Generating leads and converting them into customers across B2B and B2C segments - Using telemarketing as a primary digital marketing channel to reach potential clients - Developing strategies to penetrate new markets and increase the reach of our vaping products Ideal Skills: - Proven experience in B2B and B2C sales, preferably in the vaping industry - Proficiency in telemarketing and understanding of its efficacy in digital marketing - Strong analytical skills to identify market trends and opportunities for expansion - Excellent communication and negotiation abilities to secure new partnerships and deals If you have a strong sales background and are con...

I'm in need of a talented marketer to help me create marketing flyers, construct 2 lead-generating landing pages, and establish effective social media advertising campaigns. This is a referral based business, so a form must be filled out on the site for more information, then that info is sent to register the lead and to set up the call. A majority of content exists (from the website and from marketing materials which must be rebranded). - Marketing Flyers: The primary goal of these will be to generate leads from business professionals. Your design should be professional and eye-catching, suitably directed toward this audience. - Landing Pages: Two landing pages must be created with the sole purpose of converting visitors into leads. These should be designed wi...

I am looking for a skilled Shopify designer to customize various sections of my website using the Kellas theme. Additionally, I need assistance in setting up automated email and SMS marketing, a discount popup, upsells, cross sells, down sells, scrolling announcement bars, importing reviews, and creating marketing funnels. Please send the links of websites you designed.

I'm looking for a skilled GoHighLevel expert to...help me with various tasks related to setting up my account. Key Tasks: - Domain Setup - Automation Setup - Funnel Creation - Communication Setup - Customization for the above tasks Other Tasks: - Lead Generation - CRM Integration - Email Marketing Setup - Social Media Integration I'm particularly interested in: - Professional and corporate design - Custom design Ideal Candidate: - Proven experience in using GoHighLevel - Strong understanding of automation and funnels - Background in lead generation and CRM integration - Skilled in email marketing and social media integration - Ability to create clean, professional, and custom designs. Please provide examples of your previous GoHighLevel work and outline how y...