drip campaign

I am a realtor in Southern California, USA and I am looking for your help building a world-class lead follow up system. I currently have a mailchimp account and have strung together a few drip email automations and campaigns but they are amateur at best. I need your help developing content for email automation so I can ultimately stay first in mind to all of my potential clients when they need to buy or sell. I am looking for separate follow up systems, for each lead type (buyer, seller, etc.). I need a system where as soon as I generate a lead, I can plug them into the automation system and know that they will be reached out to several times via email. The intent of the automation should be to provide potential clients with knowledge and to encourage them to choose me as their realtor.