Digital Marketing Launch Strategy of a Product

A person who is an expert in digital marketing, Performance marketing, have experience in running Facebook ads, google ads need to make a launch strategy for a product. He needs to be good at Powerpoint in making presentations. -------------------------------- Please read the instructions carefully and create a short presentation to illustrate your thoughts on what your product campaign launch strategy would look like. You could take this website [login to view URL] (from our fitness brand PowrX) as an example and create a campaign launch strategy for the new website [please note the product is in German language, which is the case for ca. 1⁄3 of our revenue. Please use Google Translate feature in Chrome browser to translate website content, when needed] You have a budget of 75,000 euros for the month. What would your campaign strategy be and why? (across FB, Affiliate, Google etc). How would you split the budget? Why? (some questions to answer) ● How many different campaigns would you set up across FB, Google and why have you chosen those campaigns ● How would you measure the effectiveness of each campaign and how would you go about increasing their effectiveness? ● What kind of targeting audiences would you use for the brand to increase top of the funnel (beyond the usual: Interest, behaviour on FB). ● Please create a dummy table of the metrics you would measure on a campaign level for a specific brand. ● What will be your optimization strategy for this website? Attached Dummy Data