Marketing Strategy for Niche Ecommerce Website

Hello Freelancers, I am searching for a digital marketing expert and/or marketing strategy consultant who can craft a perfect marketing strategy and execution plan for my niche e-commerce website. Bidders should have a demonstrated history and hands-on experience with scaling brands. Bidders should have proven ROI tracking for each scaling initiative. Bidders should be extremely up-to-date with the latest marketing trends and techniques. Below are the intended deliverables: 1) Create customer avatar (persona analysis) • Definition of Target Group and sub-groups • Identification of the values, emotions, and motivations under each group • Measure the current perception of each brand from these segments (leverage survey campaign with AI) • Define the expectation towards each Brand from each segment • Persona Analysis for each Cluster and segment • Expected features of “product/service”. 2) Conduct in-depth marketing assessment/plan • Analysis of the current communication offered to the market • Analysis of competition landscape • Analysis of the Channel and Customer Interaction Tools • Analysis of the Tools and Technology Architecture and Eco-System • Analysis of the culture, foundations, organization • As-Is mapping of current organization, processes and Architecture (in relation with Digital Readiness) 3) Conduct GAP analysis • Identification of the To-Be Scenarios on the different areas of Services, Channels, Technology, Organization • Gap-Analysis considering As-Is vs. To-Be 4) Prepare strategy actions • Identify strategic actions for execution • Identify ideal mediums/channels of communication along with strategy for execution 5) Devise a priority matrix for actions • Preparation of Risk Matrix to evaluate the areas which are most disconnected from the To-Be Scenario • Definition of Action List of Quick Hit and Structural Fixes with high level estimation of Costs and benefits • Prioritization of Interventions 6) Create a digital roadmap • Discussion with the Team on the Action Lists and the proposed Roadmap • Finalize the Roadmap and discuss Budget Options 7) Assess marketing budget requirements & agencies for execution • Conduct market assessment on agencies • Conduct budget assessment on agencies • Discuss Budget Options (overall budget / action-level budget) • Shortlist agencies to handle execution scope Thanks, Basem