Digital Marketing

Digital Marketing Specialist - Fantasy Sports Job Description for Digital Marketing Specialists in Fantasy Sports Domain: Position Title: Digital Marketing Specialist - Fantasy Sports Job Overview: As a Digital Marketing Specialist in the Fantasy Sports domain, you will play a pivotal role in creating and implementing digital marketing strategies to drive user acquisition, engagement, and retention for our fantasy sports platform. Leveraging your expertise in digital channels and a passion for sports, you will contribute to the growth and success of our fantasy sports brand. Responsibilities: Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with business goals. Identify key performance indicators (KPIs) and implement tracking mechanisms to measure the success of campaigns. User Acquisition: Create and manage paid advertising campaigns across platforms like Google Ads, Facebook, and other relevant channels. Utilize SEO strategies to improve organic search rankings and increase visibility. Content Marketing: Collaborate with content creators to develop engaging and shareable content related to fantasy sports. Leverage content across various digital platforms to attract and retain users. Social Media Management: Develop and execute social media campaigns to enhance brand awareness and engage with the fantasy sports community. Monitor social media trends and implement strategies to stay ahead in the competitive landscape. Email Marketing: Design and implement targeted email campaigns to nurture leads and increase user retention. Analyze email campaign performance and optimize for better results. Analytics and Reporting: Regularly analyze digital marketing performance metrics and provide insights to the team. Prepare detailed reports showcasing the effectiveness of various campaigns and strategies. Partnerships and Collaborations: Identify potential partnerships and collaboration opportunities to expand the fantasy sports user base. Negotiate and manage relationships with influencers and affiliates. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. Proven experience in digital marketing, preferably in the sports or gaming industry. In-depth knowledge of digital marketing channels, tools, and best practices. Strong analytical skills and the ability to interpret data to drive informed decisions. Excellent communication and collaboration skills. Passion for fantasy sports and a deep understanding of the target audience.