Lead Generation Facebook Campaign

ACA/ Obamacare/ Affordable Health Insurance broker looking to start Facebook ads campaigns that focuse on generating leads and in-bound from from low income individuals ages 25-64 nationwide. Key Points: - **Objective**: The primary goal is to generate leads. Therefore, the ads should be designed and targeted in a way that they encourage the audience to provide their contact information or take a similar action of engagement. - **Audience**: The target demographic is low income individuals aged 25-64. This group should be the primary one in the campaign, ensuring that the language, images, and overall message of the ads resonate with them. - **Geographical Location**: The campaign should be designed to target a national audience, meaning that the ads should be displayed to Facebook users throughout the country. Ideal Skills and Experience: - **Facebook Advertising Expertise**: The ideal freelancer should have a proven track record of successful lead generation campaigns on Facebook. - **Audience Targeting**: Experience with targeting specific demographics, in this case, professionals aged 25-64, is crucial to the success of this campaign. - **Copywriting and Design**: The ability to create engaging ad copy and visuals that resonate with the target audience is a significant advantage for this project. - **Analytical Skills**: Being able to monitor and evaluate the performance of the campaign, and make adjustments as necessary, is essential.