Media Professional: 18+Yrs – Translations; Communications – Branding & PR, Technical & Content Writing
• Translation: Translation: Print & Digital Media; Voiceovers & Subtitling for Videos. English, Hindi, Tamil Telugu
• Communications: Corporate: Branding & PR, Collaterals, SM Strategy; Individual: Image & Brand Management
Sample Project
CLIENT: NESTLE’ Duration: 5 Months
ROLE: Branding & Product Strategist & Leader.
Key Themes: Product Redesign, Packaging & Positioning, Advertising & Branding
PROJECT: Brand Strategy for (Re) Launch of Nestlé’s Nescafé™ Ready-To-Drink (RTD) Coffee
DESCRIPTION: Developed the Brand Strategy (Business Plan) to promote the (re)launch and growth of Nestlé’s Nescafé RTD (Canned) Coffee.
CLIENT: NABISCO Duration: 5 Months
ROLE: Branding & Product Strategist & Leader.
Key Themes: Product Redesign, Packaging & Positioning, Advertising & Branding, Community Building
PROJECT: Market Research & Ad Campaign to (Re) Launch OREO™ (Now part of Cadbury) Cookies
DESCRIPTION:
Conducted Market Research & Crafted the Ad Campaign for the (re)launch and growth of NABISCO’s Oreo™ Cookies, which was a "Dowager Brand" (85 years old in 1995)