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    I'm looking for a skilled SEO professional who can help me boost myrealtypage-based website's performance...work should be tailored to attract and engage these specific groups. - Time is of the essence - I need this project completed as soon as possible. In addition to SEO, I would also like to incorporate a Facebook Messenger chatbot into my website, similar to the implementation on This feature is crucial for enhancing user experience and client interaction. I'm looking for a professional with proven experience in SEO for real estate websites, understanding of the home buyer and mortgage applicant market, and the ability to quickly and effectively implement a Facebook Messenger chatbot. If you possess these skills and can deliver timely results, please rea...

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    I'm seeking a talented video editor who specializes in creating short, engaging videos for social media and commercial ads. Key requirements include: - Editing social media videos and com...creating short, engaging videos for social media and commercial ads. Key requirements include: - Editing social media videos and commercial ads - Ensuring the final videos are less than 2 minute in duration - No voice-over services are required Ideal candidates should: - Have significant experience in video editing - Be familiar with creating content for social media platforms like Instagram, Facebook, etc. - Understand the nuances of creating captivating commercial ads If you've got a knack for producing attention-grabbing, concise videos tailored for the online audience, I'...

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    This project will require an in-depth study of 25 large and specific clients within the FMCG sector. Attention will be particularly given to those in the food and beverage, household products, and personal care products segments. Your tasks will involve: - Detailed web digging from platforms like LinkedIn, internal client sites, and recent publications to collect and analyze data. - Pinpointing company trends and identifying industry jargon currently in use by these particular clients. - Compiling this data into succinct, comprehensive one-page reports per client. The ideal freelancer for this job should have: - Solid business acumen and effective online research skills. - Research skills with data scrapping and leveraging LLMs to pull data effectively - Robust summary and repo...

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    Education-Focused Web Design 6 days left
    VERIFIED

    I'm searching for someone uniquely skilled in developing a website with an education-centric approach. The specific focal point of our website remains open-ended, giving you room for creativity and innovation. Website will need to be built with content of our existing website. URL is Requirements: build a sleek website using existing content...focal point of our website remains open-ended, giving you room for creativity and innovation. Website will need to be built with content of our existing website. URL is Requirements: build a sleek website using existing content and photos, but include a contact form with working captcha, mobile site and a real time chat service that connects with my phone via WhatsApp or Facebook messenger or another method.

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    I'm looking for an experienced social media marketer who can skillfully manage campaigns across Facebook, Instagram, and Twitter. Primary Goals: - Drive considerable traffic to my website - Generate substantial leads/sales Target Audience: The campaign should target a diverse age demographic ranging from 18 to 44. Ideal Skills: The chosen freelancer should display a proven ability to utilize the unique attributes of each platform to reach our defined target demographic effectively and deliver on our key goals. Previous experience with similar campaigns will be advantageous.

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    ...and user registration and login. The site is expected to host more than 500 products so it needs to be scalable and have efficient product management. - Branding & Stationery: In addition to the website, my project involves related design services such as logo design and stationery, including business cards. The branding must be sleek, modern, and appealing to our target market. - SEO & Social Media: Finally, I am looking for someone skilled in SEO and social media marketing, with a particular focus on Facebook, Instagram, and Twitter. The successful candidate will help drive traffic to the site, improve search engine rankings, and engage with our target market effectively on these platforms. Skills and Experience: - Proven track record in e-commerce web...

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    We are seeking an experienced [VA] to help us with our company tasks such as social media posts, research data entry etc... The ideal candidate should have a strong background in [LinkedIn Job posting - data entry - Google drive/sheets] The tasks are very simple, however, this will be ongoing, daily work for the foreseeable future. Must be reliable and consistent in order to be successful in this role

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    I'm seeking an experienced digital marketer with a specific focus on Facebook Pixel, especially for WooCommerce-based ecommerce sites. The project's objective is to create and integrate Facebook Pixel on my WooCommerce platform. This entails: - Setting up Facebook Pixel to track website conversions for my ecommerce site. - Configuration for optimal performance. - Detailed walkthrough of the changes you've implemented. - Suggestions for utilizing the captured data to improve our online marketing strategies. It's important to note that we haven't used any tracking tools before. Superior understanding of Facebook advertising and analytics tools, as well as aptitude for WooCommerce, are vital for this role. I look forward to seeing ide...

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    I'm looking for a skilled developer who can integrate Instagram/TikTok/Twitter API with my platform to allow for the blocking of users. Key Requirements: - Access Instagram/TikTok/Twitter's API to block specific users - The main goal is to enhance user privacy, so the implementation needs to be robust and effective.

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    I'm seeking a savvy social media manager to help boost my website traffic by running engaging ad campaigns on Instagram, TikTok, and Twitter. The campaigns primarily need to showcase product-related posts that appeal to our target audience. Ideal Skills/Experience: - Familiarity with Instagram, TikTok & Twitter platforms. - Experience in running successful social media campaigns aimed at increasing website traffic. - Proven track record in creating engaging product-related content. - Excellent understanding of the best times to post on each platform to maximize reach and engagement. - Prior experience in digital marketing strategy would be a significant advantage.

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    I'm looking for a talented 3D artist to design a modern, sleek bag, suitcase and combo set for an upcoming product line. The designs should encapsulate a sophisticated and contemporary aesthetic that appeals to a stylish, discerning clientele. Although I didn't specify an emphasis on any particular features, creativity is encouraged! Ideal skills & experience would be: - Proficiency in 3D modeling and design, preferably with a portfolio of similar work - Strong understanding of modern design principles - Ability to interpret and execute creative vision - Excellent communication skills to facilitate the design process. We are looking for someone who will make a nice suitcase and a bag like a set. We have the idea but we want to modify it, so we need someone...

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    I'm looking to use LinkedIn as a platform to generate leads, specifically service inquiries, for my consultation services. Here's what I'm seeking: • Skilled professionals with experience in LinkedIn marketing tailored towards boosting visibility and credibility of consulting services. • Use strategies to increase engagements that lead to service inquiries. • Help expand my links and network on the platform. Ideal individuals should bring forth proof of successful LinkedIn lead generation projects, specifically within consultation services sector. I'm eager to see your innovative proposals to help achieve my objective.

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    Hi Fadl Rahman E., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

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    Using a data set filter data to another set to show case dashboard metrics and KPIs

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    Social Media Moderation on LinkedIn, Facebook, and Twitter every 2 Days of Content Creation and Posting Weekly Email Marketing Campaigns (4 per month) Social Media Ad Campaign Management (LinkedIn and facebook)

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    I'm in search of an experienced Facebook ads manager who can skillfully target my main demographic - students who have just completed high school. The main objective is to increase student enrollments in my NEET UG coaching classes in Jodhpur. Key Responsibilities: - Creating targeted ad campaigns for students who have just finished high school - Strategically highlighting the unique aspects of our coaching method in ads to attract more enrollments Ideal Skills: - Proficiency in Facebook Ads Manager - Experience targeting ads for educational services - Ability to convey the unique aspects of a service through engaging visuals and text - Track record of successful enrollment-boosting campaigns If you have a knack for creating ads that r...

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    I'm looking for a professional video editor who has an excellent command of Adobe Premiere Pro. I primarily create content for Facebook, Instagram, and YouTube. Key Requirements: - Proficiency in Adobe Premiere Pro: You should be able to use this software effectively to create engaging, innovative, and concise videos for social media platforms. - Social Media Understanding: A good grasp of what content works well on each platform, how to engage users in the first few seconds, and how to maintain their interest throughout the video. - Creativity: Ability to think outside the box and create visually appealing videos that are in line with the brand and resonate with the target audience. - Punctuality: I need videos on a regular basis, so the ability to deliver work within specifi...

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    Job Description: We are seeking a highly skilled and motivated In-House Social Media Marketer with expertise in utilizing Facebook Ads to generate inbound calls. As a key member of our marketing team, you will be responsible for creating and managing Facebook advertising campaigns that drive targeted traffic and ultimately result in increased inbound calls. Responsibilities: Develop and execute Facebook advertising strategies to drive inbound calls and lead generation. Conduct thorough audience research to identify target demographics and interests. Create compelling ad creatives, including ad copy, images, and videos, that resonate with our target audience. Monitor and optimize ad performance, adjusting targeting, budgets, and creative elements as needed to maximi...

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    I need help with my Google Chrome extension. I developed a JavaScript script that retrieves the content of a post and intends to insert . However, I am having difficulty with the process. The feature should apply to platforms like Facebook, Instagram, Twitter and LinkedIn. This should be a simple task.

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    ...brand's presence on Facebook and Instagram. Key Responsibilities: - Crafting and scheduling engaging posts: I expect 2-3 posts per week across both platforms. Your ability to create visually striking photo and video content is crucial for this role. - Content Strategy: You'll be responsible for curating and creating posts that align with my brand's image and message. Your expertise in creating engaging, shareable, and brand-centric content will be vital. - Engagement and Growth: Growing our follower base and increasing engagement is one of the goals of this role. You should have a strong understanding of the latest social media trends and techniques to drive organic growth. Ideal Skills: - Demonstrable experience in managing social media accounts, specifically...

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    I'm seeking an innovative marketing expert who is capable of crafting a captivating guerrila marketing strategy, aiming to create viral content and boost app downloads. Your duty will entail the following: - Formulate a cost-effective and innovative approach to marketing. - Develop viral campaigns across our existing social platforms: Facebook and Instagram. - Create a strong narrative around our app's unique feature: Movie trivia games. - Target our key demographic - movie lovers. Ideal candidates should have extensive experience with guerrila marketing in the digital space, social media promotion, and must be creative thinkers. A background in viral content creation and in-depth understanding of the film industry are considerable pluses.

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    I am in need of a versatile individual who can expertly manage my social media accounts and provide basic video editing. Here's what I'm looking for: - Mastery in handling Facebook, Instagram, and Twitter. - Experience in creating engaging social media content. This includes posts that are visually compelling and text that provokes interaction. - Ability to schedule posts and efficiently manage content calendar. - Proactive in engaging with followers, reacting to comments, and answering queries. For the video editing part, you don't need to be Spielberg. I just need someone skilled in making clean cuts, good transitions, and basic color grading. If you're a social media maven who has a keen eye for video aesthetics, I need you on my team!

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    I am in need of a versatile individual who can expertly manage my social media accounts and provide basic video editing. Here's what I'm looking for: - Mastery in handling Facebook, Instagram, and Twitter. - Experience in creating engaging social media content. This includes posts that are visually compelling and text that provokes interaction. - Ability to schedule posts and efficiently manage content calendar. - Proactive in engaging with followers, reacting to comments, and answering queries. For the video editing part, you don't need to be Spielberg. I just need someone skilled in making clean cuts, good transitions, and basic color grading. If you're a social media maven who has a keen eye for video aesthetics, I need you on my team!

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    I'm in need of a Candid PNG Image of a Politician for social media purposes. The task details are as follows: - **Image Requirements**: The image must be a candid shot, with no artificial poses, and should have the background removed. - **Format**: The final ...high-quality work and capture the essence of the subject in a candid manner. A background in portrait photography or image editing would be a plus. A friend is running for the mayor's office in FocÈ™ani, Romania as a candidate. He has very slim chances, but I thought to ask for your help to create some nice banners for his Facebook/social media profile. foto of my friend is Name : Cristian Zîrnă atashed same slogas in file this is yours facebook link : Thanks all.

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    I'm looking for a skilled developer who can integrate Instagram/TikTok/Twitter API with my platform to allow for the blocking of users. Key Requirements: - Access Instagram/TikTok/Twitter's API to block specific users - The main goal is to enhance user privacy, so the implementation needs to be robust and effective.

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    The project is being created at a cost of 13000INR (make only advertising on Facebook) + 2 more milestones will be added at 13000INR and 17000INR Advertising via Meta (The cost of the work is $300, divided into two milestones 150/150): 1. Advertising on Facebook 2. Advertising on Facebook messenger 3. Instagram Advertising 4. Advertising on Diarect Instagram 5. Advertising on Vatsam 6. Advertising for retargeting + pixel settings 7. Advertising for A/B test SEO website optimization + website conversion optimization (The cost of the work is $200): 1. On-site callback marketing plugin 2. Marketing plugin for pop-ups on the site 3. Marketing plugin for online hours with automatic responses (communicating bot). 4. Online chat marketing plugin with several channels for co...

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    We need a local partner from Greece to help us with basic messages sent from our greek players, some occasional translations and general management of the game, including users' general feedback on both the Facebook and game platform. The applicant must be a Greek native speaker and have at least 2 hours to dedicate to this position daily. We don't require the person to be online at specific times, just to deal with the issues very promptly. We offer a fixed monthly salary for this part-time position. Key Responsibilities: - Translation: The primary task is to translate the game content into Greek accurately and with a good understanding of the cultural nuances. - Proofreading: After translation, the specialist will have to proofread the Greek text thoroughly to ensure i...

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    ...require a comprehensive digital marketing plan. We are looking for a seasoned professional with expertise in various areas including: - SEO: To ensure our website ranks well on search engines and drives organic traffic. - SEM: To develop and implement successful search engine marketing campaigns. - Social Media Management: Particularly on Facebook, Instagram, and TikTok, to engage our audience and generate leads. - Paid Advertising: We need effective ads on Facebook, Instagram, TikTok, and Google. The main goal is increasing our online sales. Your job includes strategizing, executing, and monitoring these campaigns. We need a professional with a proven track record of successful digital marketing campaigns, particularly those that have significantly increased online sale...

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    I'm seeking an experienced digital marketing professional to execute a highly engaging digital marketing campaign aimed at boosting brand awareness. The ideal freelancer will: - Develop and implement campaigns on Facebook, Instagram, and Google Ads. - Tailored strategies for a broad target audience aged 15-65. - Track and report on campaign success. Expertise in SEO and proven success in audience engagement is a plus. Your creativity, unique approach, and track record in driving significant traffic and brand visibility will be key to this project.

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    I am seeking a skilled LinkedIn recruiter based in Europe or Australia to provide a batch of CVs. The candidates should be from the same regions, with a focus on individuals possessing both customer service skills and prior experience in LinkedIn recruiting. Key Project Details: - I need more than 20 CVs sourced. - There is no fixed timeline for the delivery, but I am looking for a prompt turnaround. Skills and Qualifications: The ideal candidate should have: - Proficient customer service skills. - Prior experience in LinkedIn recruiting. - A good understanding of the European or Australian job market. Payment: I am offering 1 USD for every 5 CVs submitted. Please note that payment will be released only once the desired CVs have been delivered. I look forward t...

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    ...involved and, ultimately, converting them into loyal customers. Target Audience: - Professionals ages 25-45: The majority of my clients belong to this demographic. The digital marketing strategies should be tailored to attract and engage this group. - Woman ages 25-45: I would like to attarct this group as salons customer, currently majority of my clients are ages 45-65. Current Platforms: - Facebook, Instagram, Websites: I am already active on these platforms, but I need an expert who can optimize my presence, and suggest new approaches to make the best use of these channels. The ideal candidate should have experience developing successful digital marketing and SMM strategies, particularly in the beauty industry. Knowledge of the Estonian market would be a plus. Your insig...

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    I'm looking for a savvy marketer with expertise in SEO and social media marketing. Your primary duties will be to improve my website’s visibility through the following methods: - Optimizing Google SEO for my website - Social media marketing on Facebook, Twitter, and Instagram, as well as Tik Tok - Generating video content tailored to my social media platforms The ideal freelancer should have substantial knowledge and experience in SEO optimization, social media marketing, and creative video content creation. The main demographic of my target audience is between 25-44 years old. Your strategies should resonate with this demographic to maximize engagement and conversion rates. Pre-Work: 1. Conduct a detailed SEO audit of our website and identify risk and areas ...

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    - Implement and configure Facebook Pixel on the client’s website to track visitor interactions across different pages. - Ensure that the Pixel is collecting data accurately and is integrated seamlessly with Meta Ads Manager. - Use collected data to create targeted ad campaigns on Facebook and Instagram that are tailored to the visitor's behavior and preferences. - Monitor the performance of ad campaigns, making adjustments as needed to optimize reach and effectiveness. - Provide regular reports on campaign performance and insights into visitor behavior and conversion rates. - Collaborate with our marketing team to align ad strategies with overall marketing objectives.

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    - Implement and configure Facebook Pixel on the client’s website to track visitor interactions across different pages. - Ensure that the Pixel is collecting data accurately and is integrated seamlessly with Meta Ads Manager. - Use collected data to create targeted ad campaigns on Facebook and Instagram that are tailored to the visitor's behavior and preferences. - Monitor the performance of ad campaigns, making adjustments as needed to optimize reach and effectiveness. - Provide regular reports on campaign performance and insights into visitor behavior and conversion rates. - Collaborate with our marketing team to align ad strategies with overall marketing objectives.

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    ...seeking a professional who can help create and manage a LinkedIn company profile which will act as a strong online representative for my large enterprise. Key Requirements: - Social Media Integration: The ideal candidate should be proficient in leveraging LinkedIn's features, network, and tools for professional networking. - Professional Networking: The primary objective of this project is to enhance my enterprise's presence and networking opportunities on LinkedIn. Ideal Skills: - Previous experience in managing LinkedIn company profiles, particularly for large enterprises. - Proven success in enhancing professional networking and establishing a strong online presence. - Excellent communication skills and understanding of the LinkedIn platform&...

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    Facebook Campaign Intern Required

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    ...creative and responsible social media specialist to develop and implement an SMM strategy for our Nail Bar in Limassol, Cyprus. We specialize in manicure and pedicure services. Our target audience is Russian and English-speaking women aged 20 to 50 who live in Cyprus or visit the island as tourists. Tasks: Creation and approval of a monthly content plan, including posts and stories on Instagram and Facebook. Development of a unique visual style for the accounts that reflects our brand. Preparation and publication of posts in both Russian and English, catering to our diverse audience. Organization and execution of online promotions and contests to increase follower engagement. Monitoring audience response and analyzing the effectiveness of campaigns. Candidate Requirements: Exp...

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    ...designer who can craft a modern and unique logo and stationery set. I have some specific elements in mind that I want to be included in the design. I have attached some sample logos that show the basic idea of what I’m trying to achieve. The stationery designs required include editable business cards, letterheads, brochures, LinkedIn banners, and other relevant materials incorporating the logo. Deliverables should be provided in various digital formats including .ppt, .jpg, .pdf, .eps, .svg, .ai, and any other relevant formats. Creatives with prior experience in this realm and who are adept at working with multiple formats like .ppt, .jpg, .pdf, .eps, .svg, .ai etc. will certainly be appreciated. The chosen designer should also keep in mind that t...

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    ...designer who can craft a modern and unique logo and stationery set. I have some specific elements in mind that I want to be included in the design. I have attached some sample logos that show the basic idea of what I’m trying to achieve. The stationery designs required include editable business cards, letterheads, brochures, LinkedIn banners, and other relevant materials incorporating the logo. Deliverables should be provided in various digital formats including .ppt, .jpg, .pdf, .eps, .svg, .ai, and any other relevant formats. Creatives with prior experience in this realm and who are adept at working with multiple formats like .ppt, .jpg, .pdf, .eps, .svg, .ai etc. will certainly be appreciated. The chosen designer should also keep in mind that t...

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    I'm in need of a social media expert who can help me create and manage a Facebook marketing campaign with the goal of increasing brand awareness among young adults (aged 18-24). Key Requirements: - Experience in developing and executing brand awareness campaigns on Facebook - A proven track record of reaching and engaging with young adult audiences - Ability to create compelling and shareable content that resonates with the target demographic - Familiarity with Facebook ad targeting and analytics to track campaign performance and make data-driven decisions Please submit your proposal with details on your experience in similar projects and your strategy to effectively reach and engage with the specified target audience.

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    I am in need of an expert freelancer to create multiple user and social media profiles on my behalf. The social media platforms to be used include Facebook, Twitter, and Instagram. Skills and Experience: - Mastery in creating profiles across these listed social platforms. - Familiarity with social media and profile settings and privacy measures. - Excellent attention to detail and commitment to preserving brand consistency. Tasks: - Create profiles on Facebook, Twitter, and Instagram. - The profiles will include my name, a bio, and a profile picture. Please note that all provided details must be handled with discretion and privacy. This task is ideal for freelancers with experience in Social Media Management, Content Creation, and Branding.

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    I'm struggling to get my Shopify store fully set up. I have an account with Printify but can't manage to connect it successfully with my store. Also, I'm unable to connect to Facebook. I need assistance in setting up my Facebook business page and integrating it with my store. I'm keen to launch my ad campaign as soon as possible. Helpful skills for this job include: - Experience in connecting Shopify and Printify - Knowledge in Facebook Business page setup - Ability to troubleshoot technical issues with platform integration - Familiarity with launching ad campaigns on Facebook By the end of this project, my Shopify store should be fully integrated with Printify and connected to a working Facebook business page ready for ad c...

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    ...professional to create and optimize a LinkedIn profile for my business. The primary goal of this profile is lead generation. Key Requirements: - Business Profile: The profile should represent my business professionally, providing all essential information and ensuring alignment with the company's image, values, and products/services. - Integration with Company Website: The profile should be seamlessly integrated with my company's website, enabling users to navigate between the profile and the website with ease. This integration should be user-friendly and designed to drive traffic to our website. Ideal Skills/Experience: - Proven track record in developing LinkedIn profiles, particularly for businesses. - Familiarity with lead generation strategies on Linke...

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    LinkedIn Manager 6 days left
    VERIFIED

    As our LinkedIn manager, you will be responsible for curating engaging and informative content for our company page and attracting leads. This role requires a blend of creativity and technical expertise to maximize our impact on LinkedIn. Responsibilities: Content Creation Engagement and interaction Lead Generation Poll Posts Analytics and Reporting:  Requirements: Proven experience in social media management, specifically LinkedIn, with a strong portfolio of successful campaigns and content. Excellent written and verbal communication skills, with a knack for storytelling and engaging an audience. Familiarity with LinkedIn's platform, algorithms, and best practices for organic growth and engagement. Ability to analyze data, draw actionable insights, an...

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    Virtual assistant -- 3 6 days left
    VERIFIED

    I am in need of a virtual assistant to help with few tasks. The ideal candidate should have ...with followers. The assistant will be required to dedicate 10-20 hours per week to this project. Real-time communication is preferred as it allows for immediate feedback and updates. The tasks should be completed in a timely manner to ensure the smooth running of our social media platforms. Skills required for this job include: - Proficiency in social media platforms such as Facebook, Instagram, and Twitter - Excellent written and verbal communication skills - Ability to create engaging and relevant content - Knowledge of social media analytics and tools to track performance If you have experience in social media management and can commit to the required hours, please apply ...

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    I'm seeking a social media Promotion Excutative guru whose main focus will be promoting my project across Facebook, Instagram, and Twitter. The ideal candidate will have strong experience in these platforms, with the ability to create engaging and effective marketing campaigns that resonate with both young adults and middle-aged adults. Key Responsibilities: - Develop and execute innovative social media campaigns - Create engaging content tailored to young adults and middle-aged adults - Drive user engagement across Facebook, Instagram, and Twitter Skills and Experience: - Proven experience in social media marketing, particularly Facebook, Instagram, and Twitter - Excellent understanding of digital marketing concepts - Strong understanding...

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    I am searching for a seasoned Facebook ad expert to kick start a campaign dedicated to generating sales leads for my online store. Key Project Elements: - The core demographic for my campaign is adults aged 25-50. - My preference is for single image ads to be utilised, so an aptitude for compelling visual storytelling is essential. Required Skills and Experience: - Proven success with lead generation via Facebook advertising - Expert knowledge of Facebook's advertising platform and targeting capabilities - Ability to craft high-engagement creatives appropriate for the 25-50 demographic - Experience with single image ad development and optimization. Your creativity, strategic prowess, and results-driven approach will position my online store to garner a substantial ...

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    I am currently seeking a talented website designer and social media marketer for Dirkdiggler store. The primary goal would be to boost online sales through impactful design and effective marketing strategies: Key Responsibilities: - Improve existing website to optimise for conversions. - Amplify our presence on Facebook, Instagram, and Twitter. - Implement advertising methods to drive more traffic to the site. Ideal Candidate: - Exceptional skills in web design, focusing on user experience and conversion optimization. - In-depth understanding of social media platforms mentioned and their respective algorithms. - Experience in marketing, particularly within adult male enhancement products is a bonus. - Ability to target effectively to adults, primarily middle-aged and up. A...

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    I'm seeking a qualified individual/team to create engaging social media posts and videos. This content should appeal to both Gen Z and Millennial audience as they are my main target. The platforms to focus on are Facebook, Instagram, Twitter, and Google. The ideal candidate should have: - A knack for creating dynamic and relatable content that appeals to the Gen Z and Millennials demographic. - Proven expertise in managing and promoting content across mentioned social media platforms. - Experience with content creation for food or restaurant related businesses would be a plus. - The ability to work within a fast-paced start-up environment and understanding of cloud kitchen business model. Ultimately, I'm looking for someone innovative, who can take the reins a...

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