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    I'm i...producer/editor who can create a 4-minute teaser video to promote my upcoming training program. What I need: - A video that is informative in style: While I want the video to be engaging and visually appealing, the primary goal is to inform potential participants about the program's content and benefits. - Length of 4 minutes: I will provide the raw footage, all you need to do is make great transitions and an outro using the program logo Ideal skills and experience: - Video production and editing expertise - Experience in creating promotional videos, particularly for training programs or similar educational initiatives - Ability to create engaging and informative content Please include any relevant samples of your prev...

    $179 (Avg Bid)
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    ...talented graphic designer to create a modern and sleek poster to promote my donuts for my bakery market pop-up stall. Key Details: - Purpose: The primary goal of this poster is to promote my product and increase its visibility. - Theme: The design should be modern and sleek. It needs to stand out and catch the viewer's attention. - Elements: The design should include: - Text: List of our donut flavours (Pistachio / Lemon Curd / Custard / Cinammon / Nutella / + Limited Edition flavours) - Company Logo & Brand Illustration: My company's logo needs to be prominently displayed. (This will be provided to you.) Ideal Skills and Experience: - Graphic Design: A strong portfolio of sleek and modern design work will be...

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    I'm requiring an adept freelancer to create a powerpoint presentation that informs about my company's products/services. To achieve the intended impact, a balance of creativity and professionalism needs to be struck in the design process. Animated transitions or subtle illustrations could be included with the right application. Please note that I am in need of a quick turnaround on this, deadline being as soon as possible. Ideally, suitable candidates will have experience in business-oriented design and PowerPoint presentations. Proficiency in graphic design would be an advantage.

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    I need a modern and sleek logo for my air conditioning installation and repair business, reflecting the title "Gregs Air conditioning Installation and Repair ". The design should encapsulate dependability and sophistication within the HVAC sector. Ideal Skills: • Graphic Design • Logo Design • Adobe Illustrator or similar software experience • Understanding of modern design aesthetic Looking forward to seeing your creative interpretations

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    More details: I need social media banners and logos for Facebook, Twitter, Instagram, and TikTok. I need logos that are engravable on parts. I want logos that are text only, Artwork only, and Combination lo...need social media banners and logos for Facebook, Twitter, Instagram, and TikTok. I need logos that are engravable on parts. I want logos that are text only, Artwork only, and Combination logo of text and art. This is a ground up business marketing artwork package to cover all branding and first round of merchandise. What is the primary purpose of the logos and merchandise artwork you need? Branding and promotion What information should successful freelancers include in their application? Past work Which merchandise items are you planning to apply the artwor...

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    Sealed NDA
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    18 bids

    I am about to start a Copywriting Business, and I wanted help setting up a Website to market my services. - I am completely fine with using a template - I will write the copy - I want the website to be easy to customize and change over time - I want complete control over the backend - I'm open to using WordPress, Ghost or any other CMS that makes sense.

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    Business Law Legal Consulting 6 days left
    VERIFIED

    In order to propel my business forward, I'm seeking a seasoned expert to provide professional legal advice. Specifically, I'm keen on: - Understanding the implications and processes of a sole proprietorship structure - Business structure documentation: how it should be reviewed, what key updates are needed Ideally, you are someone with substantial experience in business law, especially with regards to sole proprietorship. If you've previously worked with clients in a similar business stage as mine, please highlight that experience in your proposal. Your expertise will play a critical role in the evolution of my venture, so assure me that you're up to the task by demonstrating your le...

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    ...skilled developer who can create an AR experience attached to my business card. When the card is scanned through a smartphone camera, I'd like a company introduction video to play. It needs to be created in on a PC but play when when using an iPhone to scan the business card marker. Key Requirements: - Upon scanning the AR marker (the business card), the video should play automatically. I have the business card created. - The video must be a company introduction video. I have the video recorded. - The AR experience should be optimized for iPhone use. May require compressing video. Considering the nature of this project, prior experience with AR development and app creation would be a plus. The successful candidate should...

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    I am seeking a proficient business analyst tasked with requirement gathering and analysis of my CRM systems. The key objectives of the role include identifying customer preferences and analyzing market trends through detailed data collection. Potential candidates must have demonstrated experience in the following areas: - Solid understanding and hands-on experience with CRM systems - Proficient in requirement gathering and analysis - Excellent data gathering and interrogation skills - Able to provide insights into market trends - Must offer strategic recommendations on process improvements. Applicants with a knack for turning data findings into actionable insights would be favored. An in-depth understanding of CRM Systems, market trend analysis, and customer preference ...

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    ...need of a talented graphic designer who can create a modern and sleek flyer. The focus of the flyer is to provide information about my business, so it must effectively communicate key details in an aesthetically pleasing way. Key Requirements: - Style: Modern and sleek, with a professional touch - Color Scheme: The flyer needs to be designed using my company's brand colors - Content: The flyer will include essential information about my business, so the design should be conducive to clear and effective communication Ideal Skills: - Strong graphic design skills and experience in creating professional business materials - Proficiency in using design software for creating flyers - Ability to understand and work with brand guidelines ...

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    I have a window cleaning business that I'm looking to expand in York Region, Ontario, Canada. I'm seeking someone who can help me find and secure 50-100 new clients in that area. You can use any method for contacting potential clients, be it email, phone calls, or even door-to-door. Ideal Skills and Experience: - Proven experience in client acquisition - Proficiency in communication and negotiation - Familiarity with the York Region, Ontario, Canada area is a plus Your main tasks would include: - Researching and identifying potential clients in York Region - Contacting clients via email, phone calls, or in person (door-to-door) - Convincing clients to book our residential window cleaning services - Keeping track of and reporting on clie...

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    I'm seeking an accomplished writer to generate articles about diverse business topics. This role is tailor-made for someone who thrives in a dynamic environment and has a knack for crafting compelling, formal and academic style content. Key Responsibilities: - Generating exciting and educational business articles - Ensuring that all content is professional, comprehensive, and jargon-free - Conducting thorough research to support each piece Preferred Skills & Experience: - Proven experience as an article writer, particularly within the business field - Mastery of formal and academic writing style - Exceptional attention to detail and accuracy - Excellent research and citing skills. I'm eager to collaborate with someone who ...

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    ...clients within web design agencies. The goal of this campaign is to promote a particular product awareness and sales Key Responsibilities: - Develop a strategic email marketing campaign that allows us to effectively deliver our message to web design agencies. - Potentially recommend and implement email marketing software, if it aids in increasing efficiency and effectiveness. Ideal skills and experience: - Proven experience in executing successful email marketing campaigns - Specific experience targeting web design agencies is a plus. - Working knowledge of renowned email marketing software. - Excellent written communication skills - Strong understanding of B2B marketing - Ability to analyse email marketing statistics in order to adjust the ...

    $46 - $380
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    I need an experienced analyst well-versed in Palisade Decision Tools. My project involves: - Detailed data analysis - Comprehensive risk assessment - Creation and interpretation of statistical models The main goal is to identify patterns and trends in historical data. Proficiency in using Palisade Decision Tools is a major requirement, as it's my preferred software for this project. The ideal freelancer should have a deep understanding of business analytics, risk management and statistical modeling. Enhancing my capacity to grasp hidden insights and trends is vital in this project.

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    I am looking for a professional designer to create my business cards in a classic a creative, professional style that pops. I have supplied my current card, which I don't like much. I like the green color palette but am open to others. I want this to be on the card on one side: Laura Axelsen Certified Shorthand Reporter RMR, CCR, CDR Licensed in Multiple States Phone email On the other side: Mentor|Motivator|Coach I

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    ...towing business, "Cabo 2 the ResQ". The logo should encompass the following elements: - A blue F150 truck - A motorcycle on a trailer - A superhero motif The ideal logo would be a balanced blend of modern aesthetics and a unique, creative approach. The color scheme I've envisioned is primarily blue and black. The perfect candidate should have: - A strong portfolio of modern logo designs - Experience with creating logos that incorporate multiple elements in a harmonious way - A knack for incorporating a superhero motif into a design without making it too cartoonish or exaggerated - Proficiency in working with the blue and black color palette. If you're a creative, detail-oriented designer with a passion for innovative logo design, I'd love to...

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    ...talented individual who could skillfully deliver my personal story on Instagram, transforming the narrative into captivating highlights and reels. The overarching goal is both to inspire others with my experience and promote my book on wilderness resilience. Key deliverables include: 1. Content Creation: - Bring my story to life through intriguing Instagram content, maintaining an informative and inspirational visual style. The focus should be on the transformative power of the outdoors and how nature has saved my life. 2. Book Promotion: - Build a strong narrative around my experiences to organically promote the book on wilderness resilience. The ideal candidate would have: - Expertise in creating engaging Instagram content (highligh...

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    Brand Promotion Design 6 days left
    VERIFIED

    ...that effectively promote my brand. Key Deliverables: - Design a Facebook banner (828px x 315px) to be used for brand promotion. This should be visually appealing, and make use of the company logo and product images provided. - Create an email signature (500px x 200px) that complements the Facebook banner in promoting my brand. Ideal Skills and Experience: - Proficiency in graphic design, with a portfolio showcasing similar work - Prior experience in creating brand promotion materials - Ability to translate a brand's identity into visually appealing designs - Understanding of optimal dimensions for Facebook banners - Strong communication skills to ensure the design meets the brand's objectives. Please note that the Facebook banner has speci...

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    ...talented graphic designer to create a modern and minimalistic business card for my motel, Canyon’s Edge Route 66 Motel. The design should include the company logo, our phone number, email address, QR codes to our Google and TripAdvisor reviews and some standard verbiage as part of the design. Skills and Experience: - Proficient in graphic design software - Experience with minimalist designs - Ability to integrate QR codes into design - Strong understanding of brand consistency Final Deliverable: The final design should be delivered in a PDF format. I would also like a one page document created that will go on the front desk in a stand up plexi glass holder. I would like it to look and say almost exactly what the image says that I uploaded be...

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    Commission-based. My primary goal is to significantly increase online sales of a specific digital course. To achieve this, I am looking for an experienced and creative digital marketing professional who can implement effective strategies targeted at general consumers. The project will involve: - Developing and executing a result-oriented digital sales. - Identifying potential markets and reaching out to them - Boosting customer engagement and conversion rates -Making the sale! The more you sell the more you make. Simple. Ideally, the freelancer should have: - A proven record of increasing digital sales - An understanding of different digital marketing channels - Experience in targeting general consumers with digital products - Expertise in Pinterest Marketing, Organ...

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    I am looking for a skilled digital marketer who can successfu...create Facebook ads targeted at a local audience for a lead generation campaign. The primary goal of these ads is to promote awareness for a school that caters to children with special needs located in Volusia County, Florida. The ideal candidate should: - Have a track record of creating successful Facebook ad campaigns for lead generation. - Be knowledgeable about targeting ads to a specific local audience. - Have experience in creating ads for the education industry, particularly for special needs schools. - Show proven results of previous local ad campaigns. Inviting all experts in targeted Facebook ad creation to apply. Your detailed proposal including past work relating to...

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    ...United States. The key objective is to increase brand awareness, through the promotion of our products. email marketing campaign is targeting the real estate relators in USA from an Australia company; 2.A Candidate must own his/her portfolio of recipients with consent from recipients before sending them commercial electronic messages. Consent can be express or inferred, but it must be clear and specific. Express consent is obtained when a recipient actively agrees to receive marketing messages; : Marketers must clearly identify themselves and provide accurate contact information in every commercial electronic message sent. Option: Every commercial email must include a functional unsubscribe mechanism that allows recipients to opt out of receiving future messages

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    I'm seeking a skilled researcher to conduct a detailed economic feasibility study across a selection of cities. The study is intended for my internal team and entails comprehensive analysis of 8-10 critical factors that will inform our decision on which location to choose for our business. Key Requirements: - Conducting a thorough analysis: You will need to explore the economic environment of each city in detail, with a focus on the factors impacting the feasibility of our business in that location. - Detail-oriented research: The study should be in-depth, with a range of data sources cited to ensure the accuracy and reliability of the findings. - Written Report: The end deliverable should be a comprehensive written report, well-structured a...

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    I'm seeking an experienced business plan writer to craft a compelling document for my small retail business. The primary purpose of this plan is to attract potential investors. The ideal candidate should have: - Proven experience in developing business plans, specifically for retail industries. - A track record of successfully attracting investment through business plans. - Strong grasp of financial forecasting and analysis for small businesses. The deliverables of this project are: - A comprehensive business plan tailored to my small retail business and its needs for attracting investors. - A detailed financial plan with projections and a solid analysis. If you're a seasoned business plan writer with a succ...

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    ...Transportation Studies module and will be assessed by an individual report submitted via canvas. In your report you would need to include the experimental and the model results of your selected noise barriers. You will be judged on how you have been innovative in your conceive, design and how you improved the performance rating of your noise barrier. Assessment Criteria 1) Conceive (research noise barriers) = weight age (10%) 2) Project 1: Performance of reflective/absorbing noise barriers = weight age (40%) 3) Project 2: Traffic noise mapping = weight age (40%) 4) Modelling of noise barrier = weight age (10%) Project Details: Project Description: We are seeking a skilled freelancer to assist with a project that involves in-d...

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    Project Description: We are seeking an experienced and React.js developer to join our web development project. The main goal is to integrate APIs into a pre-existing template and add specific functionalities for a multi-company business management system. The system must be capable of managing multiple companies under a single platform, allowing administrators to easily switch between companies. MAX BUDGET: $ 400 USD Responsibilities: API Integration: Connect the frontend template with our API. Implement the necessary endpoints for the required functionalities. Validate the data received from the API and manage errors efficiently. UI/UX Functionalities Implementation: Implement language and theme changes in the user interface; the template already includes ...

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    I can build your website 6 days left
    VERIFIED

    Hello, I'm a guest post outreach specialist and a link builder. I have a team of 10 experienced individuals. Backlinks are the best way to increase sales and rank organically. I have websites with high DA, DR, and traffic. Guest posting can boost the DA, DR, and traffic of a website with low DA, DR, and traffic. Rank rapidly in the Google search console with this secret source. Sample for Previous work I had done on high-ranking sites as a Guest post provider

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    TTC wetranslate 6 days left

    providing high-quality legal translation services in 100 languages. Our team of experienced translators is dedicated to delivering accurate and reliable translations for all of your legal needs.

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    Trophy icon Modern, Sleek Flyer Design 2 days left

    I need a talented graphic designer to create a modern, elegant flyer. It is important that the designer understands the requirements of a product/service advertisement and can translate them into a visually appealing design. Key requirements: - The flyer should be designed with a modern, cool, hip look. - The purpose of the flyer is to promote a product/service, so it should be able to effectively communicate the benefits of the product/service. - The flyer will mainly be displayed in clubs and bars. It should therefore also appeal to the young, hip clientele. Hip hop style. - The ideal candidate should have experience in creating promotional materials, particularly in the form of flyers and posters. - Attention to detail and creativity are es...

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    I have a high-level business plan that needs to be perfected for potential investors and business partners. Key Requirements: - Proofreading and editing: I need someone to go through the plan meticulously, correcting grammar, spelling, punctuation, and ensuring a consistent tone and style. - Content refinement: It's important to refine and restructure the existing content for clarity, coherence, and professionalism. I require help ensuring that all the business plan components are present and up to standard. - Professionalism for investor consideration: You will need to ensure that the business plan maintains a professional, investment-worthy standard throughout. Remember, the audience is sophisticated investors and pro...

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    I'm in need of an Arabic translator and speaker who can assist in translating educational material for business communication. Key Requirements: - Translate educational content into Arabic with high accuracy. - Fluent in both Arabic and English. - Experience in business-related communication preferred. - Able to maintain the original meaning of the content. Ideal Skills: - Fluency in Arabic and English - Experience in educational and business translation - Cultural understanding of both languages

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    I'm looking for an experienced AdWords manager to help maximize our online visibility and generate high-quality leads from key target groups. Your main goal will be to increase our lead generation through Google AdWords. We're primarily targeting business travelers, wedding parties, and tourists, so it's crucial that you understand how to appeal to these audiences. Must have experience specifically in the town car/limousine industry. Key Responsibilities: - Strategize and manage AdWords campaigns effectively - Optimize ads for lead generation - Monitor and analyze campaign performance, making necessary adjustments to ensure ROI - Tailor AdWords approach specifically for business travelers, wedding parties, an...

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    I'm in need of an experienced strategist to help me source and create user-generated video content. This content will predominantly serve to promote a product/service. Aimed at adults aged 26-35, it's important that this content resonates with this particular audience. Key Skills & Experience: - Proven ability to source and create engaging user-generated content - Excellent understanding of video production and editing - Knowledge of current trends appealing to the 26-35 age group - Proven experience in product promotion videos - Ability to strategize and maximize viewer engagement Your bid should demonstrate your skills and experience in this domain, along with any relevant work samples. This project could lead ...

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    PLEASE DON'T ASK FOR SAMPLES OF THE GRAPHIC DESIG...GRAPHIC DESIGN, THE LINK BELOW HAS ALL THE FILES AND SAMPLES YOU NEED. I need a large quantity of sticker designs, 1 design per week, 52 designs in 1 year. They are designs for collectible toys. The designs have to be high quality like the samples provided. I have provided the blank canvas PDF along with many samples of the designs. The designs you create must be different than the samples. I need creativity. Here is the file folder with the BLANK CANVAS PDF, many SAMPLE GRAPHICS, and the 6 CAR COLORS. I will need the RAW Photoshop file. Successful winner of this bid will have a contract to produce 1 new design every week. You can view all the files here:

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    I am in need of a user-friendly, responsive website specifically for selling women's clothing. This should feature: • A comprehensive section for product reviews • An accurate size guide • A wishlist function allowing customers to save their favorite items for future reference • Tax and shipping calculators adaptable based on customer location Initially, my inventory will start with 10 unique products, however, there will be an inventory quantity of around 500 units. An ideal candidate would have experience in e-commerce website development, product management systems and should be well-versed in creating intuitive and holistic user journeys. Experience in building sites for the fashion industry would be a bonus.

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    B2B Email Marketing Campaign 6 days left
    VERIFIED

    I'm looking for an email marketer with a knack for clear, professional design. The purpose of my campaign is to drive awareness of my products and services amongst a B2B contacts list. Your expertise will enhance communication with potential clients in a professional and clean layout. Key Requirements: • Develop a professional and clean email template. • Creatively promote our products/services specifically catered to B2B contacts. • Experience in B2B email marketing highly preferred. • Proven ability to deliver an effective email marketing strategy. Excited to work together and build a campaign that will propel my services to new heights!

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    ...seeking a graphic designer to create a set of professional business cards for my business. While I have a clear idea of what information I'd like to include, I'm open to your creative input on the design style. Key requirements: - Incorporate my name, job title, company logo, and contact details in an eye-catching and professional manner. - Include my social media handles and website to encourage further engagement with my brand. - Design should strike a balance between being visually appealing and maintaining a professional appearance. Ideal skills for this project: - Proficiency in graphic design software to create a polished and attractive layout. - Experience in designing business cards that effectively commu...

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    Must be comfortable with Boudoir, lingerie, and able to work in a new york time zone. I'm in need of a skilled designer with minor editing skills to create a story poster for my Boudoir Experience Empowerment campaign. I want this poster to be published on both Instagram and Facebook, so proficiency in these platforms is a must. Key Points: - The primary goal of this project is to promote my Boudoir Experience Empowerment campaign. - The design should be Elegant and classy, in line with the nature of the campaign. - You will need to possess experience in creating visually appealing social media content that captures audience attention. - While I am looking for a professional and elegant design, minor editing skills are required to ma...

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    We have 20 PDF legal documents each half page or something more that needs to be translated form Russian to English. Noted: Deadline 3 days and budget 40$A

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    ...video should incorporate a music video style which we are keen to integrate into our project. Additionally, we require expertise in Social Media Marketing to promote this content effectively. Key Responsibilities: - Create high-quality video content with advanced effects and a music video style approach. - Optimize this video content for social media platforms. Required Skills: - Proficiency in video editing with a demonstrated understanding of motion graphics. - Extensive experience in Social Media Marketing. Having a background in creating music videos would be a particular advantage. The passion for social media marketing and staying on top of trending content is a must. This is a perfect role for someone who knows how to engage an online ...

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    ...designer familiar with SEO strategies, particularly On-page, Off-page, and Technical SEO. My primary objective is to enhance my website's visibility to a business audience. Redesign website to reflect our commercial services of Facilities Maintenance, Signage and Lighting. Create more of a simplified feel (somewhere between Mom & Pop and large group, want to feel like a less expensive option and hometown.) Would like page to be dynamic, if possible, to morph to the city of the searcher. I would like specific landing pages to target the market of LED parking lot lights and Sign work, later I would like to add our facilities arm of Plumbing, Electric, General, HVAC. I would further like to be number 1...

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    ...Java code implementation. I'm looking to hire a freelancer who can create class diagram and help me translate a class diagram into well-crafted Java classes. Key Tasks: -Create diagrams - Translate a modified class diagram into Java classes - Ensure the Java classes are correctly implemented according to the diagram Your responsibilities will include: - Adding products to the rental cart - Calculating rental fees and duration - Processing payment - Generating a rental invoice Your expertise in Java and software design will be crucial for this project. I anticipate that this task will involve a deep understanding of class design as well as an understanding of the rental business process. Please include examples of your previous ...

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    Please send me your Dashboard visual - if you already did the same for other clients - I need only Experienced person - who can show own work. Thanks I'm seeking an experienced freelancer to build a comprehensive Zoho dashboard specifically tailored for my existing business. This dashboard should facilitate effective daily analysis of certain key aspects in relation to the business's financial and operational data. Key Responsibilities: - Design and configure a Zoho dashboard that tracks and analyzes our revenue, expenses, and any patterns in our sales and customer relationships. Ideal Skills: - Zoho dashboard configuration - Zoho analytics - Data Visualization - Financial Accounting knowledge - Understanding of CRM data The ideal freelancer for...

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    I need my machinery documents professionally translated from English to Russian. The work includes transcribing Instruction Manuals, Technical specifications, and Safety guidelines. Key Points: - The total document size is over 5000 pages. - There might be specific technical terminology or jargon that needs careful translation into Russian. Ideal Freelancer Skills: - Fluency in English and Russian - Proven experience in translating technical documents - Attention to detail for ensuring correct translation of jargon and terminology

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    I'm seeking an individual who can provide my business with 51-100 Google reviews. The reviews should be friendly in tone, and must focus on customer service and overall experience. Ideal skills and experience for this project: - Proficiency in crafting friendly, engaging, and positive reviews - Understanding of the importance of customer service and overall experience in a business review - Knowledge of Google's review guidelines and best practices - Previous experience in providing Google reviews for businesses This project requires a dedicated and professional individual who can enhance my business's reputation and encourage potential customers to engage with my services. If you have the necessary skills and experience, please feel free to bi...

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    I need a regional map detailing specific areas of Maryland, West Virginia, Virginia, and North Carolina. Here are the key features I require: - Highlight specific ZIP codes across these regions. - Showcase major US and Interstate highway...features I require: - Highlight specific ZIP codes across these regions. - Showcase major US and Interstate highways. - Include major cities in the mapping. Experience in cartography or geographic information system (GIS) is essential, as the candidate must ensure the accuracy and detail of the map. Proficiency with digital mapping software would be advantageous. The purpose of this map is for business planning, so clarity, accuracy, and punctuality are crucial. Please only bid on this project if you have the necessary skills and can meet the...

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    Children's Book Amazon Boost 13 hours left
    VERIFIED

    As a children's book author, I aim to significantly increase the visibility and sales of my book on Amazon. To achieve this goal, I seek the expertise of a skilled freelancer who can tackle: - Amazon Advertising: The campaign should effectively promote my book to my target audience - elementary school-aged children. I require assistance in setting up the campaign, selecting the most relevant ad placements, and ongoing monitoring and optimization. - Keyword Research: A crucial component of this project involves finding the best, high-performing keywords that appeal to my target demographic. Your task is not only to identify these but also to implement them effectively to boost visibility and sales. For this project, exp...

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    I'm seeking a skilled graphic designer with a knack for modern aesthetics to create a new logo for my restaurant business. The final design should reflect the essence of our brand and make a lasting impression. Notable objectives for this project are: - Incorporating the restaurant's business name into the logo. - Delivering a design that aligns with a modern aesthetic. - Creating a unique, eye-catching logo that brightens our brand's identity. Ideal candidates for this job are designers who have experience working with restaurant branding, specifically in creating and refining logos. It's important to have a keen sense for modern design trends and an understanding of how to leverage them to lovely effect.

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    I'm seeking a brochure designer with a knack for creating modern and clean aesthetics. The primary purpose of this project is to develop a brochure that will promote a particular product/service, aimed at potential new customers. Key aspects of this project will include: - Aesthetically modern and clean design - Effective promotion of a product/service - A layout and messaging tailored towards potential new customers The ideal candidate should have experience in graphic design, particularly in creating brochures. Their portfolio should showcase a wealth of modern, clean designs. Experience in marketing and audience targeting is also preferred.

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