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    Social media website -- 2 6 days left
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    Note before bids : my budget for whole this project is 10$ Development / Design social media website for mobile Functionalites that required : 1:Landing page that explain the concept 2: registration signing Signup 3: uploading profile picture 4: add friends and see friends of friends that joined 5: send invition link 6: write anonymously suggestions 7: points system: that lose or get points for used it.

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    Use a person's picture to search and find the person's pictures and videos posted in social media (such as TIKTOK, TELEGRAM, TWITTER, Instagram, FACEBOOK) or online forums (such as reddit, Quora, Digg).

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    I'm in need of a skilled video editor to create engaging Facebook ads out of raw footage that we provide. Each ad should be approximately 15-30 seconds long and should have a fast-paced, energetic style social media reels style. Key Responsibilities: - Edit raw video materials into 15-30 second Facebook ads - Ensure the ad has a fast-paced, energetic style - Incorporate a voice-over into the video, captions... -creativity Ideal Skills and Experience: - Proven experience in video editing for social media platforms - Proficient in creating videos with a fast-paced, energetic style - Ability to include a voice-over in the video, captions, animations... - Creative mindset and strong attention to detail If you are a video editor wi...

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    I am in need of an experienced video editor capable of creating a captivating 360 video for YouTube. Tasks involve: - Stitching various video footage together. - Incorporating special effects that enhance the overall viewer experience. - Audio adjustments, to ensure impeccable sound quality. With the primary purpose of this project being social media based, particularly YouTube, an understanding of the platform's video requirements and viewer preferences would be advantageous. Skills in 360 video editing, the use of special effects, and audio adjustment are crucial. Knowledge in creating engaging content for YouTube will also be favored.

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    ...industry, seeking a highly capable Virtual Assistant to support my diverse range of tasks, including managing communications, project schedules, and extensive online research. This role is ideal for individuals who are familiar with the tech industry and are proficient in using advanced digital tools. Key Responsibilities: Email and Communication Management: You will be responsible for managing my email inbox, ensuring that all communications are responded to promptly and that key messages are organized and accessible. Experience in professional communication management is highly valued. Calendar and Schedule Management: The assistant will need to maintain and manage my calendar meticulously, scheduling meetings, reminders, and deadlines to ensure smooth o...

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    I have a 49-pa...proofreading. It's in the field of Social Sciences, and it's formatted using APA style. I need someone who can offer: - Proficiency in APA formatting - Extensive knowledge and understanding of Social Sciences - Fluent English language and grammar skills - Attention to detail in spotting inconsistencies and errors Your main task will be to ensure the text is error-free, coherent and adheres strictly to APA guidelines. Experience in academic writing and proofreading, particularly within the Social Sciences, is a big advantage. I'm looking forward to bids from professional proofreaders who can guarantee accuracy and quality. rewriting any weak or unclear sections, as well as improving the overall flow of ideas. ...

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    I am looking for a skilled professional who can establish a comprehensive social media presence for my project across all platforms - namely Facebook, Twitter, Instagram and more. The goal is to capture maximum attention and make sure we have as many eyes as possible on our content. Requirements: - Excellent knowledge of social media platforms - Proven experience in creating and managing social media content - Outstanding English communication skills Ideal Candidate: - Resides in USA / Canada - Fluent English Speaker - Experience in targeting adult audience on social media platforms The primary focus should be on creating engaging content to attract an adult audience, with the objective of increasing visibility and awareness. Remember, I don�...

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    I'm looking for a skilled video editor to help me enhance and edit my video reels for Instagram. Ideal skills and experience: - Proficient in video editing for social media content - Creative with a keen eye for detail - Ability to engage an audience through dynamic edits The primary goal is to create compelling and engaging reels that can attract and retain an Instagram audience. The editor should have a good understanding of Instagram's video guidelines and best practices. Key tasks include, but are not limited to: - Enhancing footage through editing techniques - Ensuring the reels are optimized for Instagram in terms of length, quality, and format - Adding text, captions, and other elements to enhance engagement - Providing sugges...

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    I'm on the lookout for a marketing partner who's an expert in social media and can assist me in my e-commerce venture in the United States. I have a strategic plan waiting to be unfolded. - Expertise needed: - Social media marketing savvy and experience. - Familiar with email marketing efforts. - Deep understanding of popular social platforms. Join in, let's drive this business to success together.

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    ...industry, seeking a highly capable Virtual Assistant to support my diverse range of tasks, including managing communications, project schedules, and extensive online research. This role is ideal for individuals who are familiar with the tech industry and are proficient in using advanced digital tools. Key Responsibilities: Email and Communication Management: You will be responsible for managing my email inbox, ensuring that all communications are responded to promptly and that key messages are organized and accessible. Experience in professional communication management is highly valued. Calendar and Schedule Management: The assistant will need to maintain and manage my calendar meticulously, scheduling meetings, reminders, and deadlines to ensure smooth o...

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    ...and off page SEO and help with our adwords campaign. We would like to double or triple our traffic. We would like only white hat strategy. We would like manual/custom links that are highly relevant. We would like help disavowing any negative links (from past link builders). The website is: and we are a mental health therapy practice in St. Louis, Missouri, USA (we help people with anxiety, depression, stress, relationships, and grieving). We would like to be 1st page for all of the following keywords: st louis therapy st louis therapist st louis counseling st louis mental health therapist near me. We would also like DA and other metrics to increase. Lastly, we would like for our information to show up towards the top of local search on goog...

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    ...broadly as we're a non-profit working with all. The main goal is to ramp up the engagement level on our image-based posts. Ideally, you have a history of accomplishing such goals and an understanding of how to reach this varied demographic. Key Skills: - Expertise in Facebook ad campaigns - Experience with non-profit social media marketing - Proven track record in boosting post engagements - Ability to target and appeal to a global audience. I am looking for someone with a proven track record to help me boost post engagements and reach of my non-profit's global audience on Facebook specifically. . I am looking to pay $200 per month to someone to spend my starting ad budget of $300 per month to...

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    ...need of a skilled web designer and developer to create a Wordpress website for me. The site should have a similar concept to the provided example: Specific Features: - Customizable theme options for easy future updates - Image and video gallery for visual storytelling - Social media integration to boost online presence - Membership Registration Form to engage dedicated community members - Subscription functionality for regular updates - Donation system for fundraising - Online Radio Plugin for broadcasting - News Updates section for sharing information Primary Purpose: - The main goal of this website is to promote heritage conservation. - Additionally, it should provide news and updates related to the cause. - It should also enable ...

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    I'm seeking a skilled developer to convert Figma designs into a WordPress blog. This task will require: - Strong proficiency in WordPress development - Knowledge of Figma - An eye for blog design will be advantageous Key website functionalities include: - Social media integrations - YouTube integration without autoplay - Implementation of Cookies, AdSense - SEO optimization - Easy mechanism for copying and pasting content. The website will host many blog posts as I'll be uploading AI-generated content often. If you're this person, I'm excited to work with you! IMPORTANT: Good communication skills are required as we will be discussing how the blog will be, its features, functionalities etc. Please ask any questions you have.

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    ...for stock price and data for world wide countries. Basically we have done for few countries we need you to replicate for more different countries, each country will consists about 8 google sheet types and some types may have dozen or up to few hundreds google sheets. Then some of the data needs be transferred and stored to SQL and taken from SQL by API also. This is team work, you will be working with bunch of server guys and python guys. So you need to possess these abilities and criteria : 1. Able to make google sheets fast, make editor for the GS fast and send all of the Google sheets ownership to me. 2. Able to work on SQL and API. 3. Able to collaborate as a team. 4. Agile, fast delivery, and responsive...

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    I'm seeking a seasoned marketing professional to significantly boost my Stan store's sales. The primary audience of my store is adults aged 18-90 and your strategies should be tailor-fit to this demographic. Your task would be: - Developing a comprehensive marketing strategy that aims to increase our sales. - Executing this plan across various platforms that our target demographic is most likely using, including: - Social Media - Facebook, Instagram, Twitter - Search engines - Google, Bing - Email marketing Ideal Skills: - Proven experience in devising successful marketing plans targeting adults (18-90) - In-depth understanding of the above-mentioned platforms - Proficiency in email marketing. - Proven track record in significantly increa...

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    I'm looking for a social media manager to help me with my small, home-based massage therapy business. Key Responsibilities: - Manage and update my Facebook, Instagram, Twitter, and LinkedIn accounts - Prioritize Facebook and Instagram for marketing purposes - Help attract new clients through social media - Engage with current clients and encourage referrals - Drive foot traffic to my clinic Ideal Candidate: - Experienced in social media management, preferably in the health or wellness industry - Expertise in utilizing Facebook and Instagram for business purposes - Proven track record of attracting new clients through social media - Excellent communication skills to engage with current clients and encourage referrals - Understanding o...

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    ...experienced social media marketer to ramp up my brand's presence across Facebook, Instagram, and Twitter. I have several key goals: - Boosting brand awareness - Driving increased traffic to our website - Generating valuable leads My brand primarily serves millennials, parents, small business owners and females; hence, you should be endowed with the knowledge and skills to effectively appeal to and engage with these demographics. Your background should ideally include a proven track record in successfully achieving similar goals for comparable target audiences. A proficiency in crafting engaging content, savvy use of hashtags, and an understanding of optimal posting times are crucial for this role. Your bid should detail your proposed strategy...

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    I need help setting up...Engagement is vital for this group. I'd like to achieve high levels of interaction, with frequent posts and lively discussions, making it a go-to resource and community for our niche audience. Ideal Skills: - Proficiency in social media management, particularly Facebook. - Strong understanding of community-building strategies. - Excellent communication and planning skills. - Proven experience in managing high-engagement social media groups. Task expectation: - Setting up the group following best practices. - Creating guidelines, rules, and objectives. - Proposing an engagement strategy including regular prompts for discussions and posts. If you have the required skills and have previously and successfully managed active Faceboo...

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    Note before bids : my budget for this project is 10$ Development / Design social media website for mobile Functionalites that required : 1:Landing page that explain the concept 2: registration signing Signup 3: uploading profile picture 4: add friends and see friends of friends that joined 5: send invition link 6: write anonymously suggestions 7: points system: that lose or get points for used it.

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    I'm in need of an experienced social media marketer to run a comprehensive campaign across Facebook, Instagram, and Twitter. The aim is multifaceted, aiming to both escalate brand awareness, boost website traffic, and generate valuable leads. Key Responsibilities: - Develop engaging content tailored to a combination of young adults (18-24), professionals (25-35), and parents (30-45). - Strategize, implement, and monitor social media campaigns consistenly to meet the project goals. Ideal Skillset: - Strong experience in social media marketing, especially on Facebook, Instagram, and Twitter. - Proven record in heightening brand visibility, driving website traffic, and lead generation. - Excellent understanding of youth and professi...

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    We will provide job scope o...just a small team. as long as responsibility, work hard, fast respond and quality. 05. Respond message to your client even after working hour, sat or sun & public holiday 06. we only deal with team with fast respond, quality, friendly, good attitude & responsibility 07. prepare daily update in googlesheet 08. in some discussion will go by zoom & will request permission from freelancer before project start 09. reasonable new features charge and willing to accept minor features request by client even not status earlier. 10. Reply message to your client even after working hour, weekend even public holiday. Issue will happen anytime. 11. First priority respond time! Note: Please make sure u agreed & fulfill above...

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    I'm in search of a dynamic individual to take on the role of my brand ambassador. As the face and voice of my business, you will be responsible for brand promotion, social media management, and representing the brand at events. KEY RESPONSIBILITIES: 1. Participate in Beetek Solutions video production ad campaigns, as the on-camera spokesperson promoting our services. 2. Help develop content strategies tailored to Beetek Solutions target audience on YouTube, Instagram, Facebook, TikTok and LinkedIn, highlighting Beetek Solutions services. 3. Create media (videos and photos) of yourself or with other people when required, based on content strategies to create thought provoking, entertaining, informative reels, stories, post, etc. 4. Attend networking events,...

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    I'm seeking an experienced and results-driven marketer to help me promote my SaaS product in India, Dubai and Qatar. The primary focus of the marketing campaign will be on leveraging the product's AI-driven education management system. Key Responsibilities: - Develop and execute marketing strategies that increase brand awareness and drive user acquisition. - Identify and engage with potential customers within the educational sector in Dubai and Qatar. - Create and manage online marketing campaigns, with a focus on social media and content marketing. - Work alongside me to refine and enhance the product's key features and functionalities, making them more appealing to the target audience. Ideal Candidate: - Proven track record in B2B marketing, p...

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    ...can create a program for me. This program will enable me to connect with social media feeds, specifically from Facebook, Twitter, and Instagram. Key Features: - Real-time updates: The program should be able to provide me with real-time updates from the specified social media platforms. - Analytics tracking: I require the program to track and present me with analytics surrounding the feeds, specifically engagement metrics. Data Extraction: - The program should be able to extract and present: - Post content: The text, images, videos, or other forms of content from the feed. - Engagement metrics: Information regarding the engagement of the content (likes, comments, shares, etc.) Ideally, you should have experience in social ...

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    Trophy icon Modern, Bright & Bold Logo Design 6 days left

    I'm seeking an experienced designer to create a modern yet bold logo for my brand. This logo will be used across multiple platforms, including my website, print materials, and social media. Key Project Requirements: - Modern Design: I have a preference for a modern style, so the ability to create sleek, contemporary designs is crucial. - Bright & Bold Colors: The logo should incorporate bright and bold colors to make it eye-catching and memorable. - Versatile Use: The final design should be clear and impactful across various mediums, from digital to print. Ideal Skills and Experience: - Proven track record in modern logo design. - Strong understanding of color theory, particularly in using bright and bold colors effectively. - Experience in des...

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    I require a skilled and creative freelancer capable of producing compelling promotional, explainer, and animated videos. These creations will be shared across Instagram, Facebook, and YouTube. Our goal is to leverage these videos and designs for boosting brand awareness, promoting products/services, and engaging with our audience. Ideal Skills: • Video Editing • Graphic Design • Animation • Content Creation • Social Media Management Experience in crafting content for student services, medical services, engineering services, and real estate services is highly valued. This project seeks a high-impact visual strategy so a knack for visually arresting media is a must. Show me your creativity, impress me with your portfolio, and let's create somet...

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    ...for a talented graphic designer who can create a modern, bright and colorful logo for my trading card brand. The logo will be used both online and in print, so it needs to be versatile and engaging. BRAND NAME FOR LOGO: SLAB KINGS Key Requirements: - Modern Design: The logo should reflect a contemporary and trendy style, in line with the target audience of the trading card brand. - Bright & Colorful: The color palette of the logo should be vibrant and eye-catching, contributing to the brand's visual appeal. - Versatile: The logo should be suitable for various applications - from online presence (website, social media) to print (business cards, merchandise). Ideal Skills and Experience: - Proven track record in designing modern and vibrant logos. -...

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    ...across both B2B and B2C audiences. The ideal candidate should be well-versed in various digital platforms, particularly social media, email marketing, and search engines. Key Responsibilities: - Develop and execute a comprehensive brand awareness strategy targeting both B2B and B2C segments - Generate high-quality leads through effective marketing campaigns - Utilize social media, email marketing, and search engines to promote the brand and capture the attention of potential customers Key Skills and Experience: - Proven track record in successful brand awareness and lead generation campaigns - Extensive experience in B2B and B2C marketing - Strong understanding of social media, email marketing, and search engine optimization - Excellent communication and a...

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    I'm looking for an experienced writer to help create weekly project reports, focusing primarily on documenting the progress of the project. The report must include: - A brief on key challenges we've encountered and overcome. - Summarization of significant accomplishments during the week. Ideal candidates should have demonstrable experience in project documentation and report writing. The ability to distinctly highlight all the pivotal points of a project's progress in an easy-to-understand manner is a must-have skill.

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    I'm looking for a dedicated Social Media Manager to handle the content creation, posting and scheduling for my headphone store across Facebook, Instagram, and Twitter. The main goal of this role is to increase brand awareness in the digital space. This calls for a proactive and creative individual who can create engaging and timely posts. Key responsibilities include: - Crafting high-quality and visually appealing content that resonates with our target audience - Scheduling posts across our social media platforms - Ensuring a consistent brand image across all social media channels - Monitoring and responding to comments and messages - Collaborating with our marketing team to align social media activities with our overall brand...

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    I'm seeking someone to write my college admission essays. one essay should be up to 400 words and the other is 150 words Key Requirements: - Proficiency in writing compelling, concise, and engaging essays - Familiarity with college admission essay requirements - Ability to adhere to word limits while presenting impactful content - Experience with academic essay writing is a plus Please note that the topics for the essays are 1]Describe a social issue that has local and/or global impact, which is of concern to you. What are the different points of view that your research on this issue has revealed? What is your personal view and how do you intend to contribute towards the resolution of this issue? 2]hare with us an important e...

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    ...freelance business to the next level! This project provides a complete sales and marketing makeover for your freelance services. We'll start by conducting a thorough competitor analysis to understand your market landscape. Then, I'll help you craft a unique selling proposition (USP) that sets you apart from the competition. We'll develop a sales process that streamlines converting leads into paying clients. I'll create engaging content to showcase your expertise and attract potential clients. We'll also explore social media marketing strategies to build brand awareness and connect with your target audience. Project Deliverables: Competitor analysis report. A clear and concise USP statement. A defined sales process. Content c...

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    I need a digital marketing expert proficient in SEO and social media platforms, mainly Instagram and TikTok. Key Tasks: - Implement strategies to boost website traffic and generate leads or sales via SEO - Manage and optimize my Instagram and TikTok, ramping up activity and engagement Candidates must have a proven track record in SEO strategy execution and social media optimization, preferably with Instagram and TikTok platforms. A clear understanding of the latest industry trends is needed and creativity is a plus. Experience achieving significant lead generation and sales is a must.

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    ...capabilities; comprised of industry veterans, Confirmis business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. JOB DESCRIPTION: • Conduct basic verification with the subject company’s authorized representative, such as line of business, key executives' name, etc. • Take pictures of the subject company and its vicinity, as per Confirmis’ standard operating guidelines. • Provide observation about the company...

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    I am looking for a virtual assistant to support the Managing Director of Hedsor House, an event venue located in Buckinghamshire, England. This role will involve assisting with various administrative and project management tasks aimed at expanding the business. The successful candidate will have strong organisational abilities and experience coordinating complex projects from concept to completion. Primary responsibilities will include scheduling meetings and appointments, coordinating vendor relationships, compiling reports and presentations, and providing general backend support. The role requires the ability to juggle multiple concurrent tasks and thrive in a fast-paced environment. Effective communication and interpersonal skills are a must to int...

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    We, a small family-run driving school from Germany, are looking for a new employee for our office. In order to spread the word about the job, we are looking for a poster design and a document for our social media pages. It should be simple in design and include our company logo, but the text must be prominent and legible. Maybe you could also use one or two of our pictures in the attachment. The headline of the ad reads: "Bürokraft (m/w/d) gesucht" The main text is: "Wir, die LOGO Fahrschule Kraus, suchen zum 1. Juli eine neue Mitarbeiterin oder einen neuen Mitarbeiter zur Unterstützung in Verwaltungsaufgaben und den Bürotätigkeiten, sowie der Gestaltung unseres Social-Media-Auftritts und Marketing-Maßnahmen. Die Stelle umfass...

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    ...looking for a skilled app developer to design a cross-platform application for both iOS and Android. Key Features: * Social Media Integration: Users should be able to sign-in with their social media accounts and share updates on multiple platforms simultaneously. * In-App Purchases: The application should have a feature that allows users to purchase premium content from within the app. * Real-Time Updates: The app should deliver real-time notifications and updates, ensuring swift communication. Primary Purpose: The primary purpose of the app is social networking. It should promote interaction and engagement between users. Skills and Experience: The ideal candidate should have experience in cross-platform app development, particularly iOS a...

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    I am looking for a graphic designer to create a bold and colorful YouTube thumbnail for a podcast. The thumbnail should include a catchy phrase related to the main theme of the podcast. Skills and experience required for this project: Graphic design expertise, with a strong understanding of color theory and composition Ability to create eye-catching and visually appealing designs Experience in creating thumbnails for YouTube or other social media platforms Understanding of the real estate and business industry to accurately represent the podcast theme The ideal candidate should be able to create a thumbnail that grabs attention, communicates the podcast's theme, and entices viewers to click and listen. The name of the podcast is &quo...

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    I'm searching for an experienced WordPress website designer. I have a specific color scheme and brand guidelines that need to be followed. Ideal Skills and Experience: - Proficiency in WordPress - Proficiency in Elementor -Ready to deliver fast - Strong design skills - Experience in adhering to brand guidelines - Excellent understanding of colour schemes - Good communication skills to ensure the project is completed to my satisfaction.

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    I'm in need of a talented video editor w...video editor who can work efficiently and effectively to produce quality results. I require editing for different forms of short videos; TikTok videos, Instagram reels, and YouTube shorts. I will be providing a specific style that I would like for the videos. Your skills should extend to being able to mimic this style accurately and aesthetically. Key Requirements: - Experience with slow-motion techniques - Ability to implement text animations - Experience with color grading Remember, time is of the essence in this project, so a quick turnaround is vital. But without compromising the quality as this is equally important. I encourage those with previous experience editing short-form video content, especially...

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    I'm seeking a creative and detailed-oriented video editor with experience in cutting down raw footage of more than 2 hours. Key tasks will consist of basic editing techniques such as: - Trimming unnecessary portions, - Adding valuable text overlays where required. Ultimately, the final output should be rendered in 4K quality. Candidates with a knack for succinct storytelling and fast turnaround times will be highly preferred.

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    I'm in need of a talented graphic designer to create marketing and promotional materials for my business. Specifically, I require designs for brochures, flyers, and social media graphics. Key Requirements: - Designing effective and visually appealing brochures and flyers - Crafting eye-catching and engaging social media graphics Ideal Skills: - Proficiency in graphic design software (e.g., Adobe Creative Suite) - Strong understanding of branding and marketing principles - Experience in creating materials for both print and digital platforms Please provide examples of your previous work and let me know how your skills align with my project. I'm looking for someone who can bring a fresh perspective to my marketing materials and help elevate my ...

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    ...capabilities; comprised of industry veterans, Confirmis business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. JOB DESCRIPTION: • Conduct basic verification with the subject company’s authorized representative, such as line of business, key executives' name, etc. • Take pictures of the subject company and its vicinity, as per Confirmis’ standard operating guidelines. • Provide observation about the company...

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    ...for a skilled Shopify developer to help me set up an online store that's focused on selling physical goods. Ideal Skills & Experience: - Proficient in Shopify Store Development - Experience in setting up online stores that sell physical goods - Knowledge of eCommerce best practices, particularly for conversion-focused site design - Familiarity with effective product categorization and inventory management The store should have: - A seamless checkout experience - A user-friendly interface that encourages conversions - Integration of product customization features for a personalized shopping experience - Efficient inventory management system that ensures stock availability and prevents overselling - A customer review section, to build trust and facilitate soc...

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    Note my budget not more 10$ for whole project Requirements: Development design Socail card game with based on web notifications. (Frontend and backend)

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    In search of a seasoned CRM developer with experience in creating over 10 to 15 CRM software. The ideal candidate should have: - Proficiency in building key features and functionalities such as contact management, lead management, and sales pipeline tracking. - The ability to integrate the CRM software with social media platforms and customer support ticketing systems. - Skills to develop both web-based and desktop application versions of the CRM software. If you possess the skills outlined above and are able to meet these requirements, I encourage you to apply.

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    ...for a digital marketing consultant who is an expert in social media management and performance marketing. This is for a crypto based platform. Here are the key details of the project: - **Key Areas of Focus:** The primary areas where I need assistance are social media management and performance marketing. This entails creating and managing engaging content and ads to drive performance. - **Performance Marketing Platforms:** I'm currently using Google Ads, Facebook Ads, and Instagram Ads for performance marketing. The consultant should be well-versed with these platforms and capable of leveraging them effectively. - **Primary Objective:** My main goal for performance marketing is to generate leads. The consultant should be able to develop and ...

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    I am in need of an experienced ad campaign specialist to create and manage lead generation campaigns on Facebook and Instagram. Key Responsibilities: - Develop, execute and manage lead generating ad campaigns on both Facebook and Instagram - Efficiently utilize budget to reach a global audience - Implement strategies to target ideal customer demographic - Provide consistent monitoring and optimization of campaigns Ideal Candidate: - Proven experience in running successful ad campaigns on social media platforms - Deep understanding of lead generation strategies - Proficiency in targeting ads to a global audience - Excellent analytical skills to measure campaign effectiveness.

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