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I'm seeking a talented designer to create a distinctive and functional outfit for women's competitive tennis. SINGLET AND SKIRT Key Points: - The outfit will consist of a singlet and skirt. The specific fabric for the outfit is yet to be decided. - It should be functional, aid...for the competitive tennis environment. Requirements: - Strong design skills, particularly in sportswear. - Experience in creating custom clothing for sports. - Knowledge of functional and performance-enhancing fabrics. - A keen eye for fashion and current trends in sportswear. Your task is to develop a unique and high-performing outfit that will help a female tennis player excel in competitive play. The successful design should not only enhance performance but also make a distinct fashion sta...

We are currently on the lookout for talented individuals to join our dynamic team as Social Media Content Manager. You will play a crucial role in curating and producing engaging content for our social media platforms. This role involves researching designated topics, identifying suitable social media accounts, collecting content, and creatively re-editing the content before uploading it back onto our platforms. Here are some key responsibilities of the role: 1. Conducting thorough research on industry-related topics. 2. Identifying relevant social media accounts and sources for content collection. 3. Gathering content from various sources while adhering to copyright guidelines. 4. Editing and repurposing content to align with our brand voice and style. 5. Collaborating with the ...

Hi, i am looking for some freelancer to run ads on facebook to sell my products, i am tired of disabled account from meta. I just want to sell my products through facebook ads. Please suitable freelancer with their budget can send me a pm. Thanks all

Hello all FreeLancers, I am looking for social media marketing manager for Facebook, Instagram, Tiktok and google. You must know how to edit pictures in Arabic because our customers are mostly Arab. Note : It is for Food truck

...signup buttons into the home page of my website. The purpose of these buttons is to allow new users to sign up for our services easily. - We already have the functionality in place for the social signup to create a new account or link to an existing account if the user is already registered. - I want the Google and Apple social signup buttons to be displayed as icons on the homepage under the facebook option already there. The existing social signup buttons on the website are displayed at the top of the page. Ideal Skills and Experience: - Experience with integrating social media signups - Proficient in front end web development - Attention to detail for implementing the icon design - Understanding of user experience and seamless sign-up processes. Our website is . We alrea...

Job overview: We are seeking a dynamic individual with a unique blend of te...develop and deploy chatbots while also driving engagement and traffic through strategic marketing efforts. Responsibilities: - Develop and deploy chatbots using will receive support and training from us. - Have used ChatGPT and understand prompting. - Develop and execute innovative strategies for promoting chatbots across various social media platforms, including Facebook, Instagram, etc. - Cultivate and leverage a strong network to maximize the reach and impact of chatbots within relevant communities. Qualifications: - Have experience on building/using chatbot. - Use social media. - Good at community building. Offer: - Fix salary and performance-based incentives ($100-$300/month).

I'm in need of a savvy social media marketer to help me develop a robust marketing campaign aimed at generating leads and sales. Key Requirements: - Expertise across multiple social platforms (Facebook, Instagram, Google, Tiktok) is a must. Strategies: - I'm looking for a mix of organic and paid strategies. - The focus is primarily on generating leads and boosting sales. Your Role: - You will be responsible for the end-to-end management of the campaign. - This includes strategizing, content creation, publishing, monitoring, and analyzing the results. Ideal Skills: - Proven experience in successfully executing similar campaigns. - Strong analytical skills to track campaign performance and adjust strategies as needed. - Excellent copywriting and design skills to cr...

...concerns. Software and Tools: - Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint is required. - Vettrak Student Management System: Experience with this software is beneficial but not mandatory. - Dropbox: Familiarity and experience with file management on Dropbox. - Facebook and Instagram. Ideal Skills and Experience: - Previous experience in administration, data entry, and customer service roles. - Intermediate proficiency in Microsoft Office Suite. - Experience with social media platforms Facebook and instagram for marketing and communication purposes. - Experience with Dropbox or similar file management systems. - Strong communication skills and attention to detail. - Ability to work independently and remotely. If you are reliable, have the relevant...

As an avid supporter of the arts, I'm organizing fundraising efforts to upgrade the technical equipment of our local theatre. The primary focus is to raise funds for a superior sound and lighting system. These enhancements play a critical role in implementing our vision: - Enhancing Performances: Battling outdated technology, we're aiming for a sound and lighting system that magnifies the performances and takes it to another level. - Improving Audience Experience: State-of-the-art technology will not only result in greater performance quality but will also considerably improve the overall audience experience. Ideal Skills and Experience: - Proven experience in fundraiser management - A solid network of potential donors - Previous involvement in arts/theatre funding wo...

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I'm in need of an experienced Google Play Console owner to help me with my mobile gaming app. Ideal Skills and Experience: - Extensive experience in publishing and managing mobile gaming apps on the Google Play Console. - Good understanding of the app store guidelines and requirements. - Ability to optimize app store listings for increased visibility and downloads. - Strong communication skills to discuss and negotiate offers. - Ability to provide guidance on improving the app. Looking forward to seeing the interested console developers. Please share your console link so we can discuss the offer further. Thank you.

We're seeking a savvy professional to assist with our Big Commerce website and meta stores, ensuring they're optimized for success. Key Responsibilities: - Website Design and Layout: Your expertise in this area will help us create an attractive, user-friendly platform that stands out. - Product Entry an...Candidate: - Proficient in Big Commerce: Familiarity with the platform will be key to making the necessary changes effectively and promptly. - Web Design Skills: Ability to design and layout webpages in an appealing and intuitive manner. - SEO Knowledge: Understanding of SEO principles to maximize our visibility and reach. - Social Media Management: Experience setting up and managing stores on Facebook, Instagram, and TikTok will be highly beneficial. Looking forward ...

I'm looking for an experienced developer who can create a system similar to Uber, with some distinct features and assist me with deploying it to Google Play and App Store. Key Features: - GPS Tracking: The system should include real-time GPS tracking to ensure accurate location services for users. - Payment Gateway Integration: A secure and user-friendly payment gateway is crucial for the smooth functioning of the app. - User Rating and Review System: An essential feature that allows users to rate and leave feedback on their experiences with drivers, ensuring quality control and trust. Desired Platforms: - Android & iOS: I need the system to be compatible with both Android and iOS platforms for a wider reach and user base. In addition, I'd like to imp...

I am seeking a clever, skilled, and experienced social media professional who will emphasize raising my brand's visibility on Facebook, Instagram, Etsy, and Gumtree. The focus of your role will involve: - Regularly posting updates that engage our customers and accentuate our brand's unique qualities. - Actively participating in posts by commenting, further boosting the prominence and reach of our brand. This project's main goal is to enhance my brand's awareness. Prior experience in similar roles and proficiency in these specific platforms will be advantageous. Excited to collaborate with a driven individual who shares my ambition for raising brand awareness.

As a business owner, I require a skilled social media marketer to manage and grow my brand's presence on Facebook and Instagram. Our primary target audience is young adults. The primary content type for our marketing initiatives will be video. Skill & Experience: - Proven track record in social media management, specifically Facebook and Instagram - Solid understanding of young adult demographics, their interests, and online behaviors - Excellent video content creation skills, with an eye for what engages young adults - Ability to develop targeted social media campaigns that resonate with young adults.

I'm seeking a skilled professional who can assist me in designing and developing modern collections pages on Woocommerce, and also in creating fixed combination bundle offers. Key Responsibilities: - Design and develop modern collections pages that are visually appealing and user-friendly. - Implement fixed combination bundle ...Proficiency in have experience in developing collections, product pages with a focus on CRO. - Experience in creating and implementing bundle offers. - Ability to create modern and visually appealing design. - Familiarity with e-commerce practices. - Strong attention to detail. If you're confident in your e-commerce and design skills, I'd love to hear from you. Your expertise will play a crucial role in enhancing my customer's shoppi...

We are currently seeking a digital marketing professional with expertise in search engine optimization and social media marketing. Key responsibilities include: * Developing and executing impactful strategies aimed at attracting new clients, expanding our market share, and increasing sales through social media advertising on platforms such as Facebook, Instagram, Twitter, TikTok, and Google. * Creating a tailored content calendar for each platform and target audience. * Consistently generating and posting engaging content. * Monitoring and analyzing social media analytics to refine strategies as needed. Additionally, the role involves implementing monthly SEO campaigns over a four-month period to enhance website traffic, optimize digital channels, and increase revenue. We are lo...

We are in search of a digital marketing professional who excels in search engine optimization and social media marketing. Key responsibilities include: - Crafting and executing impactful strategies to attract new clients, thereby increasing our market share, boosting sales/leads, and expanding our followers list through social media advertisements on facebook, Instagram, Twitter, TikTok, and Google. Candidate should have specialized experience in creating strategies that drive lead generation. - Develop a content calendar tailored to the different platforms and target audiences - Regularly create and post engaging content - Monitor and report on social media analytics to adjust the strategy as needed - Implementing monthly SEO campaigns over a four-month period to enhance webs...

Looking for an experienced data scientist with a strong background in trading or stock market data analysis. Your tasks will revolve around data analysis and visualisation, along with other key data s...in Python, R, and SQL - Strong analytical and problem-solving skills - Prior experience with predictive modeling and algorithm development - Ability to handle a variety of data sizes and formats, as the size of the data may vary If you have previous experience in the trading industry and can confidently handle data analysis and visualisation, this opportunity is perfect for you. Your work will play a vital role in helping make informed decisions in the trading sector. A deep understanding of trading data and the ability to work with various data sizes will be crucial for success in ...

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I'm starting a poker group, and I need a logo for it. The name of the group is "Fish Bowl Poker". I'd like the logo to incorporate the theme of fish and poker but beyond that, I'm open to all ideas. I'm looking for a design that is more on the fun side, but again, feel free to explore different styles. Color schemes are also open - any combination can work, so let your creativity shine. Ideal Skills: - Graphic Design - Logo Design - Creativity - Understanding of Poker or Gambling culture (a plus)

...This is for a cafe that serves beverages and snacks. Although I don't have specific concepts, colors, or elements in mind, I remain open to your creative suggestions. Key aspects of this project are: - Creativity: As I don't have defined colors or symbols, it's a great opportunity for you to showcase your designing prowess but I would like to keep it simple, modern and fresh. If you could also play around with the word ‘double’ that would be a plus! - Collaboration: I'm looking forward to working closely with you to explore and refine your ideas. Ideal candidates will have extensive experience in graphic design, particularly in creating logos and wordmarks. A strong portfolio demonstrating your creative skills would be a plus. Bring your ideas ...

I'm on the hunt for an experienced photo editor with expertise in facial enhancement and overall image quality improvement. Your tasks would include: - Cropping and resizing images to desired dimensions. - Adjusting...effects for a creative touch. Specifically, the facial editing should focus on: - Removal of wrinkles and blemishes to create a smooth look. - Enhancement of the complexion for a healthy skin tone. Candidates with proven experience in beauty & fashion photo editing and proficiency in photo editing software such as Photoshop will be given priority. Your portfolio demonstrating similar projects will play a significant role in the selection process. I can provide what I want the photos to look like from FaceTune but I need them high res so the images are not ...

My need is for a unique and creative logo that not only attrac...must be original and not adapted from similar works. After the logo is reviewed and approved, we will move on to agreeing on an identity. While I haven't specified colours, the logo should incorporate elements or symbols related to the events industry to reflect the nature of my platform. I am open to all creative interpretations of this. In terms of theme, I envisage a balance of elegance and play, making it appealing yet professional. Once finalized, I want to review your best works before proceeding. Skills and experience: - Proven experience in innovative and unique logo designs - Understanding of branding and brand identity - Knowledge of the event industry would be an advantage - Flexibility to revise...

Use a person's picture to search and find the person's pictures and videos posted in social media (such as TIKTOK, TELEGRAM, TWITTER, Instagram, FACEBOOK) or online forums (such as reddit, Quora, Digg).

I'm in need of a skilled video editor to create engaging Facebook ads out of raw footage that we provide. Each ad should be approximately 15-30 seconds long and should have a fast-paced, energetic style social media reels style. Key Responsibilities: - Edit raw video materials into 15-30 second Facebook ads - Ensure the ad has a fast-paced, energetic style - Incorporate a voice-over into the video, captions... -creativity Ideal Skills and Experience: - Proven experience in video editing for social media platforms - Proficient in creating videos with a fast-paced, energetic style - Ability to include a voice-over in the video, captions, animations... - Creative mindset and strong attention to detail If you are a video editor with a keen eye for creating high-energy, en...

I am looking for a skilled professional who can establish a comprehensive social media presence for my project across all platforms - namely Facebook, Twitter, Instagram and more. The goal is to capture maximum attention and make sure we have as many eyes as possible on our content. Requirements: - Excellent knowledge of social media platforms - Proven experience in creating and managing social media content - Outstanding English communication skills Ideal Candidate: - Resides in USA / Canada - Fluent English Speaker - Experience in targeting adult audience on social media platforms The primary focus should be on creating engaging content to attract an adult audience, with the objective of increasing visibility and awareness. Remember, I don't need anything fancy - just max...

I'm i...assist me in configuring my Facebook business profile. I have all the content ready, and my primary goal is to promote my products or services. I would like help with the following aspects: - Page Information Setup: I need assistance in creating a compelling and informative profile. - Target Audience Setup: I'm looking for guidance on how to define my target audience effectively, to ensure my advertising efforts are as successful as possible. I'm seeking a freelancer with experience in Facebook business profiles, with specific skills in setting up page information and defining target audiences. Your understanding of content-driven marketing and the ability to work with pre-existing content will be valuable for this project. And also how to connect m...

...increase post engagements on my Facebook page through effective ad campaigns. The target audience includes young adults, parents, and small business owners and should appeal broadly as we're a non-profit working with all. The main goal is to ramp up the engagement level on our image-based posts. Ideally, you have a history of accomplishing such goals and an understanding of how to reach this varied demographic. Key Skills: - Expertise in Facebook ad campaigns - Experience with non-profit social media marketing - Proven track record in boosting post engagements - Ability to target and appeal to a global audience. I am looking for someone with a proven track record to help me boost post engagements and reach of my non-profit's global audience on Facebook...

I'm looking for a developer who is well versed in API apps, Claude AI's API, and deploying chatbots on Wordpress websites. I have a comprehensive set of rules that work as a prompt in Claude to turn it into a game. The game functions well in Claude's environment, but I need it to be playable on the web. Possibly with ad serving capabilities so users can play for free Key Features: - Chatbot with (my already created) custom instructions, capable of having a back and forth conversation with users - ads or login feature for paid users in order to monetize Ideal Candidate: - Proficiency in using Claude API and Wordpress platform - Previous experience in building chatbots or chatbot games

Precisamos webmaster de Facebook: - Crear pagina de empresa - Crear post - Conseguir seguidores - Vender o conseguir leads

...professional to significantly boost my Stan store's sales. The primary audience of my store is adults aged 18-90 and your strategies should be tailor-fit to this demographic. Your task would be: - Developing a comprehensive marketing strategy that aims to increase our sales. - Executing this plan across various platforms that our target demographic is most likely using, including: - Social Media - Facebook, Instagram, Twitter - Search engines - Google, Bing - Email marketing Ideal Skills: - Proven experience in devising successful marketing plans targeting adults (18-90) - In-depth understanding of the above-mentioned platforms - Proficiency in email marketing. - Proven track record in significantly increasing store sales. Let the proposals come with a relevan...

I'm looking for a social media manager to help me with my small, home-based massage therapy business. Key Responsibilities: - Manage and update my Facebook, Instagram, Twitter, and LinkedIn accounts - Prioritize Facebook and Instagram for marketing purposes - Help attract new clients through social media - Engage with current clients and encourage referrals - Drive foot traffic to my clinic Ideal Candidate: - Experienced in social media management, preferably in the health or wellness industry - Expertise in utilizing Facebook and Instagram for business purposes - Proven track record of attracting new clients through social media - Excellent communication skills to engage with current clients and encourage referrals - Understanding of the massage therapy or bro...

I'm seeking an experienced social media marketer to ramp up my brand's presence across Facebook, Instagram, and Twitter. I have several key goals: - Boosting brand awareness - Driving increased traffic to our website - Generating valuable leads My brand primarily serves millennials, parents, small business owners and females; hence, you should be endowed with the knowledge and skills to effectively appeal to and engage with these demographics. Your background should ideally include a proven track record in successfully achieving similar goals for comparable target audiences. A proficiency in crafting engaging content, savvy use of hashtags, and an understanding of optimal posting times are crucial for this role. Your bid should detail your proposed strategy, outlining...

I need help setting up a Facebook group for networking purposes. This group is designed specifically for a unique set of individuals who share a common interest. Key considerations: - Platform: Facebook - Purpose: Networking - Audience: A niche group of individuals with a common interest Engagement is vital for this group. I'd like to achieve high levels of interaction, with frequent posts and lively discussions, making it a go-to resource and community for our niche audience. Ideal Skills: - Proficiency in social media management, particularly Facebook. - Strong understanding of community-building strategies. - Excellent communication and planning skills. - Proven experience in managing high-engagement social media groups. Task expectation: - Setting up th...

I am in need of a budget-friendly freelancer to assist with uploading my existing education application, developed with Flutter, onto the App Store. While the programming aspect is complete and the app is already successfully submitted in the Google Play Store, some clarification may be needed with regards to the necessary licenses or permissions for the App Store. The function of the app revolves primarily around interactive quizzes. Ideal candidates will: - Have prior experience with Flutter app development and distribution. - Show a good understanding of the App Store’s application process and licensing requirements. - Be able to work within a budget. Looking forward to working with a dedicated and knowledgeable professional w...

...must pay special attention to. Please mention the name of the main character in the explainer video so I know you watched it. Bids that failure to register and mention the character’s name will receive no reply. I am looking to build an automotive marketplace app that will have a range of features to make it user-friendly for both buyers and sellers. Key Features: - User registration and login, Search functionality, Listing creation and management - 24-7 Ai agents support, API integrations from multiple service providers - In app purchases, Context aware AI agents for tasks API Integrations: - Price comparison, GPS and mapping services - vehicle search API, Third party services for warranties and ancillary products - AI Tools like and SalesGPT for handling inb...

I'm in need of an experienced social media marketer to run a comprehensive campaign across Facebook, Instagram, and Twitter. The aim is multifaceted, aiming to both escalate brand awareness, boost website traffic, and generate valuable leads. Key Responsibilities: - Develop engaging content tailored to a combination of young adults (18-24), professionals (25-35), and parents (30-45). - Strategize, implement, and monitor social media campaigns consistenly to meet the project goals. Ideal Skillset: - Strong experience in social media marketing, especially on Facebook, Instagram, and Twitter. - Proven record in heightening brand visibility, driving website traffic, and lead generation. - Excellent understanding of youth and professional market segments. Your profici...

...services. 2. Help develop content strategies tailored to Beetek Solutions target audience on YouTube, Instagram, Facebook, TikTok and LinkedIn, highlighting Beetek Solutions services. 3. Create media (videos and photos) of yourself or with other people when required, based on content strategies to create thought provoking, entertaining, informative reels, stories, post, etc. 4. Attend networking events, expos and trade shows, and create visually appealing and informative media (videos and photos). 5. Distribute business cards or other branding material to everyone you collaborate with, speak to and interview. SOCIAL MEDIA FOCUS: Your primary focus will be on Instagram and Facebook. POST FREQUENCY: I expect you to post on these platforms around 2-3 times a week. QUALIF...

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I am in need of a talented developer who can create a program for me. This program will enable me to connect with social media feeds, specifically from Facebook, Twitter, and Instagram. Key Features: - Real-time updates: The program should be able to provide me with real-time updates from the specified social media platforms. - Analytics tracking: I require the program to track and present me with analytics surrounding the feeds, specifically engagement metrics. Data Extraction: - The program should be able to extract and present: - Post content: The text, images, videos, or other forms of content from the feed. - Engagement metrics: Information regarding the engagement of the content (likes, comments, shares, etc.) Ideally, you should have experience in social medi...

As an advanced Master's student, I am currently in the midst of working on my thesis, which centers around the unique intersection of logistics and technology. With a word count falling within the 10,000-20,000 range, I am in need of a talented editor and proofreader to help polish my...readability, and flow of ideas. - Ensuring technical terms related to logistics and technology are used accurately. Ideal candidates should possess: - Proven experience in academic editing and proofreading, preferably with a background in logistics and technology. - Attention to detail and excellent command over English language. - The capability to handle project confidentiality. Your task will play a crucial part in the success of my thesis and I look forward to collaborating with you to p...

I require a skilled and creative freelancer capable of producing compelling promotional, explainer, and animated videos. These creations will be shared across Instagram, Facebook, and YouTube. Our goal is to leverage these videos and designs for boosting brand awareness, promoting products/services, and engaging with our audience. Ideal Skills: • Video Editing • Graphic Design • Animation • Content Creation • Social Media Management Experience in crafting content for student services, medical services, engineering services, and real estate services is highly valued. This project seeks a high-impact visual strategy so a knack for visually arresting media is a must. Show me your creativity, impress me with your portfolio, and let's create something am...

I'm looking for a dedicated Social Media Manager to handle the content creation, posting and scheduling for my headphone store across Facebook, Instagram, and Twitter. The main goal of this role is to increase brand awareness in the digital space. This calls for a proactive and creative individual who can create engaging and timely posts. Key responsibilities include: - Crafting high-quality and visually appealing content that resonates with our target audience - Scheduling posts across our social media platforms - Ensuring a consistent brand image across all social media channels - Monitoring and responding to comments and messages - Collaborating with our marketing team to align social media activities with our overall brand strategy Ideal candidates should have: - A prov...

I'm looking for a skilled WordPress & App developer to create a dynamic web application and corresponding iOS/Android apps. The project is aimed at developing an Events and Staff Management application. The main features of the application will include: - Event Scheduling: The application should allow for the smooth scheduling of events. - Staff Scheduling: The application should facilitate in allocating staff to the scheduled events. - Attendance Tracking: The app should track the attendance of staff and participants at events. - Embed Video Call Platform: I'd like the application to have the ability to embed a video call platform for virtual events, such as Zoom. - Access Pass Creation: The app should be capable of creating unique 'Access Passes&#...

I have built an Android app in Android Studio (Iguana) but I cannot figure out how to upload it to the Google Play store. Hence, I am seeking a qualified freelancer to provide a 1-hour virtual tutorial explaining the app submission process. I want to be on VTC and share my screen while someone guides me through the process. This tutorial should primarily focus on: - The process of submitting an app to the store. - Understanding the app store's guidelines. - Tips on app signing and security. Upon successful completion of the class, an opportunity to build additional apps may arise. Remember, the ideal freelancer should have verifiable experience in Android app development, app store submissions and previous training/tutoring exp...

...thumbnail that grabs attention, communicates the podcast's theme, and entices viewers to click and listen. The name of the podcast is "The Next Deal Podcast" You CAN use the podcast name in the design but it is not REQUIRED Here is a URL to the host Justin Dossey, Vince Hall facebook for a picture of them: , You can use a picture from social media or from the video podcast itself Here is a URL to the guest, Ken Singh, Phil Agustin facebook for a picture of them: , You can use a picture from social media or from the video podcast itself Here is a URL to the google drive with some of the raw video/audio files for context

...accurately install and configure a Facebook pixel on my Shopify store. The main purpose will be to track the conversions, especially focusing on our sales. I believe the successful candidate for this job requires: - Comprehensive knowledge of Shopify's platform. - Proficiency in utilizing Facebook's pixel tools. - A strong understanding of conversion tracking, specifically in regards to sales. - Prior experience with Facebook advertising measurement would be a significant asset as well. Your duties will entail: - Installing the Facebook pixel on our Shopify store. - Configuring the pixel to accurately track sales conversions. - Assuring accurate data reporting through Facebook's ad manager. Your effort will play a crucial role in the ef...

...entails creating and managing engaging content and ads to drive performance. - **Performance Marketing Platforms:** I'm currently using Google Ads, Facebook Ads, and Instagram Ads for performance marketing. The consultant should be well-versed with these platforms and capable of leveraging them effectively. - **Primary Objective:** My main goal for performance marketing is to generate leads. The consultant should be able to develop and implement strategies that are centered around lead generation. **Ideal Qualifications:** - Proven expertise in social media management and performance marketing. - Proficiency in utilizing Google Ads, Facebook Ads, and Instagram Ads. - Track record of generating leads through performance marketing. - Strong analytical skills for as...

I am in need of an experienced ad campaign specialist to create and manage lead generation campaigns on Facebook and Instagram. Key Responsibilities: - Develop, execute and manage lead generating ad campaigns on both Facebook and Instagram - Efficiently utilize budget to reach a global audience - Implement strategies to target ideal customer demographic - Provide consistent monitoring and optimization of campaigns Ideal Candidate: - Proven experience in running successful ad campaigns on social media platforms - Deep understanding of lead generation strategies - Proficiency in targeting ads to a global audience - Excellent analytical skills to measure campaign effectiveness.